One of the questions I get asked a lot is how do I generate more leads for my business that are low cost? And look, it’s a really, really great question. In fact, I think that just about every single person who owns a business should learn how to make sure that every marketing strategy in their business is getting them a return on investment. For some of you, your cash flow may be tight, so some low cost strategies are going to be a good idea for you to sort of hit the ground running and get things happening. So I’ve got about five different ideas I’m going to run by you now.
When a Business Owner has the necessary Systems and Processes built to drive efficiency in their Business, there’s one more task to fulfil before they can step back.
Deciding how to, select, train and develop a team yourself is one challenge. However, these elements can at least be mapped out theoretically and worked to a timeline. Selecting a Leadership Team or Individual to keep team members engaged, motivated and happy is an entirely different mountain to climb!
One of the most common things I hear when I talk to business people is that they say there’s not enough hours in the day. I always go back to them and say, “If I could add another hour in the day, or another two hours in the day, would you really want me to do that? Or what if you could do less work? What if you could become more efficient in what it is that you do, and maybe that'll make your day a little bit easier.”