What a difference a year makes


Patrick had many challenges to overcome when he first began coaching; these are just the main three:



The immediate future looked grim with forecast revenue that was close to 75% below what was needed and there was little to no marketing or sales activity within the Business to change that position.

Given the situation, many people would have cut and run but Patrick was determined to make his Business work. He felt empowered by the situation and decided to take seek out the answers to put his Business back on track.

With his partner now gone, Patrick had a renewed sense of confidence and a commitment to make his Business work. He knew that he needed a new strategy to move forward, starting with that Sales Process and he was ready to take on the challenge, whatever it brought his way!

Three years ago, the Business path was less than smooth for Architect, Patrick Pace. Workflow had all but dried up, Sales were at a standstill and his business partner of 3 years had just exited the Business. This decision towards education was boosted by conversations with some supportive family members and friends in business that suggested he investigate Business Coaching. This led to a conversation with MaxMyProfit in 2014 and the results since then have been nothing short of stunning!

Cash Flow

The Business was struggling with cash-flow and had minimal work in the pipeline, (just $30,000 worth of jobs), to address it on the books. Previous clients had taken liberties due to poor terms and conditions and outstanding debts were also a concern. Patrick had just enough money to pay his team, which resulted in not paying himself for three months.


Patrick worked one on one with his business coach to come up with a Sales Process that brought consistency and structure to his delivery. Role-Playing the various scripts and stages became a weekly drill and it quickly paid dividends; opportunities started to appear and then ‘stick’ through the sales process.

Before long, the Sales Funnel started to fill up and Patrick developed a traffic light system to steer the low hanging fruit through to a decision. The result was a $300-$500k revenue stream in less than 6 months, all from a standing start!

Overcoming fear and doubt

Patrick had let things get to him and had started to question his ability to answer the questions being asked of the Business and himself. Fear can be simply explained as a ‘lack of knowledge’. If the knowledge is present to beat the challenge in front of us, there’s surety and Action soon after.


After building confidence with the Sales Process, Patrick immersed himself into every part of the MaxMyProfit Education programme. In addition to the One-to-One Coaching, Patrick attended the ‘Business Mastery’ modules to mix with other Coaches and Clients and took on further reading to gain the knowledge he needed to take action.

This led to positive action, the conversion of new sales and a Social Media strategy that landed a $16k sale for just ‘a few minutes’ as investment. Patrick’s team now regularly comment on how much his confidence has grown thanks to Coaching.

Overcoming fear and doubt

Patrick had let things get to him and had started to question his ability to answer the questions being asked of the Business and himself. Fear can be simply explained as a ‘lack of knowledge’. If the knowledge is present to beat the challenge in front of us, there’s surety and Action soon after.

Structure and Clarity

A major challenge for Patrick was that his workdays were unstructured and there was very little clarity of Vision and direction within the Business. This meant that the team was rarely focused and instead jumped from one crisis to the next without realising why. Patrick was unwittingly abdicating the Management and Leadership of his team while he tried to ‘fill in the gaps’ with more effort on his part. This all needed to change if Pace Architects was to grow.


Patrick had several ‘Alignment’ sessions, first for himself and then with his wife. He then created a Business Plan, mapped out his Goals for the next five years and then reverse engineered it to quantify exactly what needed to happen over the next 12 months.

Then some challenges and KPI’s were developed with the team and a Capability Statement was created to attract Premium Clients. This allowed Patrick to bring more clarity into the business and is now looking forward to seeing the business grow in the next year.


Patrick believes coaching speaks for itself. His business and his personal life has improved in a number of significant ways since he began working with MaxMyProfit:

  • Patrick almost tripled turnover in 12 months. The business is now operating in Profit and has 3 months of Revenue in reserve
  • There are many projects in the pipeline, and revenue for 2015-2016 is set to double again!
  • A dedicated Sales and Marketing Process has led to new, profitable clients in different sectors.
  • Pace Architects were recently recognised for award for ‘Best Building Design’ and ‘Best Interior Fit Out’ at the Building and Design Awards, organised by The Hills Shire Council in Sydney and most importantly,
  • Patrick recently enjoyed a three-week family trip to Malta

Patrick says, ‘With MaxMyProfit, you get out of it what you put in.’ He said his Coach’s suggestions were very achievable and easy to follow, so it is really simple for any business owner to gain the tools to succeed. He is adamant that all this was only possible with his Coach’s guidance and support.

He is now a much happier in both his Business and Personal life, for which he thanks MaxMyProfit!

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with MaxMyProfit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for MaxMyProfit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for MaxMyProfit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • MaxMyProfit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the MaxMyProfit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you MaxMyProfit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at MaxMyProfit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • MaxMyProfit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of MaxMyProfits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler