10 Simple Ways to Optimize Your Website for Lead Generation

10 Simple Ways to Optimize Your Website for Lead Generation

Although it can be difficult to acquire good leads, getting them is not hard if you follow what other people have done to build successful websites. There is no need to reinvent the wheel when it comes to good website optimization, for many strategies are well known and can transform the most sparse contact list into a bustling networking oasis. Here are 10 proven methods for unlocking the potential of your website to get leads and successful sales.


Have a Professional Audit Done


Professionals can look at your website and tell you what you need to do to generate more leads. They will draw analytics from all of your pages and configure your lead-generation strategy into something that gets results. Although you will be spending money to utilize their services, people who focus on getting leads for a living could potentially make your website more effective than you could solely from your own means. Since you own your website, all of your resources are being poured into it to make it a success. If you don’t have the time to learn lead acquisition from top to bottom, letting a paid service do this for you can net you good results and more time to focus on your content.


Make Your Website Look Professional


Basic websites can deliver amazing information and be extremely helpful for some people. Unfortunately, a bad layout will deter people from wanting to subscribe for more information or services. Just like how first impressions matter in the real world, a nicely organized website will convey professionalism and quality of service. You wouldn’t come to a job interview looking scruffy, so you will want your website looking stellar to gain a customer’s respect. You can hire professionals to make your website respectable, or you can do it yourself by learning JavaScript.


Have a Call to Action Somewhere on Every Page


A call to action is an invitation from you to your visitor for continued communication with your brand. You can offer them a subscription to your weekly newsletter, or you can invite them to take part in special, limited-time promotions. Without calls to action, your visitors won’t be able to easily stay in touch with your business. Although leaving your contact information at the bottom of every web page is useful, it is not enough. Consider having a permanent sign-up form on the sidebar of every page and an offer somewhere to learn more. The idea of reminding your visitors with these calls is not to pester them to stay in touch, but it is to let them act on them easily if they want more.


Make a Landing Page


Since your website is going to have more than a single page, you should aim to have a few of your web pages directed solely for the purpose of generating leads. These are called landing pages, and it is wise to have more than one. Keeping a roster of nicely-designed landing pages will get the attention of your visitors, for it is proven that landing pages generate leads. Because a landing page doesn’t need to do anything else other than create leads, it is imperative that they are designed well. Not having good landing pages is like fighting with broken equipment, so professionals can be retained to design the best ones possible.


Keep Forms Light and User Friendly


You don’t want the forms that your visitors will be filling out to be long and bothersome. Although there is a time and place for detailed questions, the initial inquiry for signing up can deter interested parties to stay away. A simple email box is already a sign that your visitor thinks that they can get something useful from you, so keep your visitor sign-up forms light and easy to fill out. In addition to being easy to read, they should have an attached message after a visitor fills them out. These messages enhance the user experience by giving potential leads the chance to learn more about your company with any special offers that you might want to include in them.


Focus on the Pages That Bring in the Most Traffic


You should run through all of your web pages and find out where your traffic is coming from. When you pinpoint your most well-populated pages, your strategy should be to tailor them to generate the most leads. Additionally, you should fix your pages that receive much less traffic and try to mimic in these pages what your highest performing ones do. Some pages are user friendly with great content and are very helpful, so you can use them as a guide to make all of your web pages attractive. The page that gets the most views should be perfect, and you could benefit a lot by changing a few things to increase your lead conversion rate. By tweaking a few things and watching how it performs in the analytics, you can find the perfect setup that gets you traffic and interested visitors.


Have Good Content


Simply put, there won’t be many people interested in learning more from a website that doesn’t meet their expectations of quality. Although it might be difficult to imagine that your website could be so bad as to turn people away, increasing the quality of your website is a great way to get interested visitors to stay in touch. If your blog is consistently delivering good information, people will be interested in that. Consider increasing the value of your website and making it more useful for people who come to it, for there are many ways of doing this. You could hire professionals to write your blogs, designers to make impressive images or developers to code your website so that your information is easy to find and useful.


Keep the Top Half of Your Website Lead Oriented


Visitors will spend more time at the top of a web page than at the bottom. Therefore, fill your pages with good information at the top to grab a visitors attention. Have your calls to action available for visitors without them needing to scroll down, and don’t fill the top half of your page with unneeded images or videos. The top should be filled with content that will get visitors and transform them into leads, so design your page for that purpose to make it a reality. Keeping your calls to action in the center of a visitor’s attention will make it easier for them to make the choice to fill out your forms, so customize your sign-up section to look nice at the top of every web page.


Make Your Website Mobile Friendly


Mobile views will always count for a respectable portion of your traffic, and knowing how to choose technology stack will make it easier for your website to work on mobile devices. Professionals can develop your site to make it compatible with all of the major mobile devices and operating systems to give it the greatest visibility, for landing pages will be difficult to fill out if they aren’t customized for smaller screens. Having a robust infrastructure will let your web pages work reliably outside of a computer so that videos play well, text reads easily and links work without breaking down.


Add a Chatbot


Finally, a chatbot can enhance your entire website by giving visitors a unique opportunity to get any type of help that they need. Chatbots can be used to provide vital information as well as to take down a visitor’s contact information for you to reach out to them later. These artificial intelligence programs have come a long way in terms of development and are not expensive to deploy. Although they can’t replace live agents yet, their capacity to respond quickly to visitor’s needs is beneficial for website owners who need to respond to a large volume of inquires.


In conclusion, an lead-optimized website is easy to obtain by taking the proper steps. Having good content, user-friendly pages and optionally enlisting help from professionals can let a website owner have pages that create leads from visitors for a very long time.


About the Author


Irina SidorenkoIrina Sidorenko is lead content and marketing manager at yalantis.com. She has many years of experience in IT and Business industry, which include establishing and running her own small business.


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