If you are a small business owner, you know exactly how difficult it is to find an edge in an increasingly competitive business landscape. What is probably even more difficult is to sustain it from one day to the next.
The incessant pressure of performance improvement can be extremely overwhelming and there are times when you feel that everything is just collapsing around you. It's best not to wait for a situation such as this to arise; consider getting the help of a business coach instead.
A Smart Choice
Investing in business coaching is one of the smartest things an entrepreneur can do to ensure that he or she will be able to and sustain their business and take it to greater heights of success. There are a number of reasons why people choose to work with business coaches. Some people do so because they want a sounding board while others simply need objective advice and support that will help them take action on their own commitments. Here are 5 reasons why business coaching will help your business:
#1 Help Achieve Desired Results
If you have been pouring a lot of time, money and effort into your business for months, but have not been able to reach your financial, personal or your customer growth goals, it's a good idea to hire a business coach. The person will be able to take a detailed look at your current activities & habits and will help you with pointers about areas where you can make changes to improve effectiveness and efficiency.
In addition, a business coach will help you identify whether the goals you have set for yourself are realistic. Very importantly he/she will help you understand whether the steps you are taking to meet those goals will help you become successful. A good coach will also always hold you accountable for keeping all your commitments & ensure that you stay motivated at all times
#2 Provide Direction
Every business big and small involves a number of management activities and learning how to make them all work seamlessly can be challenging and overwhelming all at once. When you have a business coach guiding you, it helps shorten the learning curve as he/she will tell you the areas you should concentrate on and master first
#3 Help Clear Confusion
When you set certain objectives, there are always more ways than one which can help you achieve them. If you attempt these on a trial-and-error basis, the learning can turn out to be very expensive and time-consuming. A business coach will help clear the confusion in your head which in turn helps you make a more appropriate decision
#4 Get You Out of Your Comfort Zone
Once you achieve some of your business goals, you tend to become complacent and get into a comfort zone. The minute that happens you also automatically apply certain self-imposed limitations, and cease to look for newer avenues to move a notch higher. This is where a business coach comes into the picture. The person will nudge you out of that comfort zone and help you explore new horizons and discover strengths that you never knew you had
#5 Accountability and Motivation
Just as a business coach gives you objective advice and supports you in your endeavours, the person will also provide you with constant motivation. When you schedule regular sessions and discuss your progress, it helps ensure that you are getting all the necessary work done as scheduled. When you have professional supervision of all your outputs & results, it helps increase your successes in a very tangible way
Move Forth Confidently
Very simply, when you work with an experienced and credible business coach, you will find yourself to be more confident with the decisions you are taking and will find that the path to success is not as riddled with hurdles as you previously thought it to be. Keep in mind that your business coach is not a magician, but having someone there to guide and support you through your business endeavours will help you break through barriers (real and assumed), push you beyond your limits, and help you reach the heights of success.
About the Author
Ben Fewtrell is a sought-after Business Coach, Keynote Speaker and trainer who has featured in Virgin’s Inflight Magazine and Entertainment Portal, SKY Business and “Secrets of Top Business Builders Exposed”. He is also the host of the popular Business Brain Food Podcast where he interviews leading experts on anything and everything business.