5 Simple Ways to Improve Your Instagram Performance

5 Simple Ways to Improve Your Instagram Performance

Instagram is a powerful marketing platform for brands, and that has been proven time and time over, as staggering statistics have been released. However, that does not mean all brands are achieving those results. In fact, many brands are far from it.

 

But on Instagram, starting is half the battle, so if you've begun putting some effort into the platform, you're already ahead of some of your competitors.

 

Now, we know that Instagram is powerful, but exactly how powerful is it?

 

Let's look at some statistics to get a better understanding:

   

I mentioned that starting is half the battle, but that's not completely true. Half the battle is creating an Instagram strategy for how you're going to get started - and then starting.

 

Guessing you've already come this far, you're probably looking for that next thing that will help you improve your Instagram marketing and get better results.

 

#1 Optimize your photos

 

Instagram is a visually driven platform, so inevitably, visual content will play a vital role in your Instagram content strategy and efforts. It will also have a huge impact on how well your brand performs.

 

In addition, more than 80 million photos are uploaded on the platform per day, which means you'll have to post unique and high-quality content in order to stand out and win the battle of people's attention.

 

Unfortunately, though, it seems like everywhere you go on Instagram, you can see brands who just haven't implemented a strong content strategy into their social media presence, and that's a risky thing.

 

So how can you catch people's attention and get better results from your posts?

 
  • Photos on Instagram that show faces get 38% more likes than photos not showing faces.
  • A study of 8 million Instagram images found that images with a single dominant color generated 17% more likes than images with multiple dominant colors.
  • Images with a high amount of negative space generate 29% more likes than those with minimal negative space.
  • Photos that have the dominant color as blue generate 24% more Likes than images that are predominantly red.
 

If you take all this information into consideration, you can increase your reach, engagement, and impressions.

 

#2 Share posts strategically

 

Do you have a clear content strategy that tells you when and how often you should post? If so, you can jump to the next point.

 

But…

 

…surprisingly, many brands don't and just post whenever and whatever they feel like posting. That is not the recipe for success on Instagram.

 

Post at the right times

 

First, it's important to share posts at "the right" times. The studies that have been conducted are varied and don’t always agree on a single best sharing time. This makes it a bit. The answer is simple. It depends on your followers and your target audience.

 

Obviously, your optimal time to share a post will be different if all your followers are from Europe compared to if they were from Los Angeles.

 

Tip: Use Instagram Insights to see which days and hours your followers are most active. While it only shows you the times when your followers are visiting the app the most, it will give you an idea of when it might be a good idea to post.

 

Think about the number of posts you share

 

The number of posts you share is also important.

 

Once again, this number may vary based on the type of followers you have. Thankfully, the studies are not completely at odds regarding this matter, so figuring out how many posts is a good number for you shouldn't be difficult.

 

#3 Use hashtags

 

There are not many social platforms where hashtags are as powerful as they are on Instagram, so not using them would mean missing out on a huge opportunity for growth and exposure.

 
  • A study of the top 100 brands on Instagram found that their captions averaged 2.5 hashtags per post.
  • Another study found that posts with 11 or more hashtags received nearly 80% interaction. A huge jump up from only 22% when using 2 hashtags.
  • Instagram posts that include both a hashtag and a location tag see higher engagement. Also, posts that include several hashtags receive higher engagement.
 

The statistics speak very clearly. Hashtags are incredibly powerful in terms of reaching a bigger audience and getting a higher engagement. This means increasing brand awareness and getting your brand in front of individuals who have never heard about your brand previously.

 

#4 Checking In

 

Posts that have checked in at a location get 79% higher engagement as opposed to those without.

 

By adding a location to your post, you get your content displayed at an additional spot on Instagram which means getting it seen by more people thus resulting in a higher engagement and the chance to impact more people.

 

You should definitely check in to a place you actually are. If you have a physical location for your business, you could use that, however, the chances are that not a lot of people are searching for that location on Instagram which means you won't get a very big reach.

 

Instead, you can use a location that is broader and more actively used by people.

 

For example, if you have a business in New York, instead of tagging your venue, you could simply use the broad tag "New York".

 

However, as a lot of people are using it, there's a chance that your post will disappear quickly in the crowd - unless it ends up on "Top posts".

 

Top posts is the section of a hashtag or location where the top 9 posts that have received the highest engagement over the last couple days end up. Since they are displayed at a place where a lot of people see them, you'll get a ton of exposure if you succeed in ending up there.

 

#5 Partner with Influencers

 

Influencers are trusted individuals who have become thought leaders in their industry on social media. Influencers are individuals who impact and influence people's lives, habits, and decisions.

 

By identifying the individuals that people in your target audience look up to, you can partner up with them and get them to spread your brand message. Because influencers are a lot more trusted than brands, their words will be more credible, thus generating better marketing results.

 

The key to a successful influencer campaign is that you work with an influencer who suits your brand perfectly and make the campaign genuine. If the brand is the one who pre-writes the caption for the influencer and creates the content, people will smell something is up, and the campaign won't be trusted.

 

When it comes to selecting influencers, you need to have the following in mind:

 
  • Avoid working with influencers with fake followers
  • Work with influencers that have a high engagement
  • The more followers aren't always better
  • Work with an influencer who resonates well with your brand and speaks the same language as you.
   

About the author:

 

Jens Wirdenius is the editor-in-chief and co-founder of marketing blog Veloce International and the influencer directory Veloce Network. He is a social media and marketing nut, sharing his passion for business in his articles.

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Rated Articles

How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca

LEARN MORE

Will Marketing Automation Help Your Business Grow?

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco

LEARN MORE

How CRM Can Maximize Customer Lifetime Value (CLV)

"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are

LEARN MORE

Recently Viewed

The Importance of Constructive Feedback

Knowing how to keep employees motivated and performing at their best is normally always on the mind of a manager. While

LEARN MORE

Bad owners habits that break businesses

As a small business owner, you will often face the challenge of keeping up with time and managing finances. While trying

LEARN MORE

Why Every B2B Company Needs a Social Media Strategy

It’s no surprise that many companies use social media to interact with their audiences. B2C companies have always used

LEARN MORE
  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler