5 Steps to Create a Solid Online Presence

5 Steps to Create a Solid Online Presence

It is crucial for every business to have an online presence in today’s world even if they don’t really conduct any business online. Social media, a website and online directories are the three areas that contribute to a solid online presence.


This post will show you how to effectively increase your online presence in these three areas, regardless of the stage of digital marketing you are in. Here are a few ways on how to increase your online presence:


Create An Online Presence


It is important for a business to have an online presence. Businesses that are in the nascent stages of digital marketing can use these steps to boost their presence:


Set Up A Website


Hundreds and thousands of customers are online today. This makes it important for you to set up a website for your business, regardless of the scale or nature of it. A responsive website will further increase your online presence. The number of devices your website can be successfully accessed on will be directly proportional to the number of people that can view your website.


Submit Your Business Listings


The next step to follow in creating an online presence is to submit your business listings. Many search engine like Google and Yahoo show local listings in their results. This information comes from the database of business listings. Having your business listed for a major search engine will increase your online presence as it will present your business to people that need the services you provide.


Create Your Social Media Profile


Due to the widespread use of social media in today’s world, having an online presence necessitates creating profiles on social media platforms. Facebook, Google+, Snapchat, Twitter and Pinterest are some of the most popular social media platforms used today. Depending on your audience, services and products, some of these platforms will prove to be far more effective than others, in boosting your online presence.


Your business will be visible to a wider audience by simply having social media profiles.


If you have already set up business listings, social media accounts and a website, the following steps can further help you create a solid online presence.


#1 Optimize Your Website

Optimizing your website is another way to increase your online presence. SEO is the use of different tactics and components that will increase the visibility of your site. The first step to improve your website’s SEO is to include well-researched keywords and information that is relevant to the services you provide or products you sell.


#2 Be Consistent With Posting On Your Social Media Profile

Having a social media profile effectively increases your online presence by putting you on the map for these various platforms. It allows users to find your business and get some information about your business and brand.


Providing more than just basic information can help you make a better impact. Post useful and relevant content with consistency. Uploading blogs, company updates and industry news will definitely help give you the visibility you need.


#3 Advertise Your Website

If you wish to increase your online presence via your website beyond SEO, then Search Engine Marketing will prove to be an excellent choice for you. This will help you build your online presence through highly targeted and immediate results. It is an effective way of making your presence felt in the online space.


#4 Optimize Your Business Listings

While your business listing will definitely show up in a search engine’s local results, it doesn’t automatically mean that it will show up at the top of the SERPs. Increasing your business rankings will boost your online presence in local business results. Encourage your customers to submit reviews by ensuring it is easy for them to do so. This will help boost your rankings on the search engine results pages.


#5 Engage With Your Social Media Audiences

Engaging with audiences on your social media profiles will further increase your online presence. Using Facebook advertising is another way to reach a wider demographic.


Maintaining an online presence is the key factor in the growth of your business. By making the most of your website, social media platforms and online directories you are sure to put your brand in front of more people, increase traffic and the profitability of your business.


For more information on our Social Media Services, click here.


1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Rated Articles

How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca

LEARN MORE

Will Marketing Automation Help Your Business Grow?

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco

LEARN MORE

How CRM Can Maximize Customer Lifetime Value (CLV)

"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are

LEARN MORE

Recently Viewed

5 Reasons Why Every Modern Business Needs a Good Marketing Strategy

Regardless of the industry you operate in and the services or products you offer, marketing is one of the most important

LEARN MORE

7 Signs you Should Become a Business Coach

Have you got what it takes to be a Business Coach? The Business Coaching industry is booming, however, not everyo

LEARN MORE

Strategies for Maintaining and Nurturing Your Customers

Keeping your Customers 17 Money making strategies to retain your clients for longer, generating more repeat revenue for

LEARN MORE
  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler