5 Tips In Managing Your Online Reputation

5 Tips In Managing Your Online Reputation

When doing business, reputation is an important thing to consider. You need to ask yourself, “Are you a likeable Laura or a sketchy Sam?” The sketchy Sam doesn’t consider engaging his customers, audiences, or other people online in his site. He thinks he is the smartest and only focuses on pushing his products to customers and never replies to comments or complaints. The likeable Laura, on the other hand, doesn’t brag about how smart and amazing she is. Other people do it for her. On her website, the likeable Laura interacts with audiences and jumps into conversations in the social media and replies to comments and complaints.


No customer would like to knowingly do business with someone sketchy. Businesses of various sizes and shapes face new challenges because of the rise of social media. People are talking about your brand more often than before. What you say online could have a big impact on your business. So, what are five tips you can use to manage your online reputation?


#1 Monitor Your Brand on Social Media


There are many social media platforms that you can use for your brand. Facebook, Twitter, and Instagram are among the top social media channels. You need to perform regular searches in these channels to see how people are talking about you and your brand. The kind of talk you see in social media can help you get valuable insights into your brand. The consumer sentiments will give you some understanding on how they feel about your brand or you. When searching on your product or brand name, remember to check all the platforms and not just visiting the ones you have a presence. Sometimes, your brand’s conversation could be going on in a social media channel you don’t have a presence.


#2 Respond Promptly


In social media, people expect you to be sociable. If customers are reaching out to you on Twitter or Facebook, they expect that you reply fast to their queries. Sometimes, there may be something posted on social media and you feel that you can’t solve it immediately. That doesn’t mean that you shouldn’t reply. At the very least, you need to acknowledge that you have seen the comments or complaints and thank the people who posted them. That way, you show your presence. Talk about something that will show that you are in the conversation and the audiences are not alone. When you engage with audiences who post comments, it helps cultivate a long-standing relationship with your brand.


#3 Ask for Reviews


Among the powerful tools you can use to manage your brand’s online reputation is to ask for reviews. You can ask for Google reviews or Yelp reviews. Reviews help attract customers who are in the early stages of the buying cycle. Customers seeking products and services consider online reviews. If you have a big number of customers, you can create a campaign by sending them an email asking them to leave reviews. When asked, many people are likely to leave a review about a brand than when you don’t ask them.


#4 Seek Brand Advocacy


Using social media can help you build a platform of strong brand advocates. Share the content that your audience loves and engage them appropriately. You can start a discussion about a new product or you can host competitions so that the audience is actively engaged. Encourage audiences to post and share content too, it could be in the form of comments, suggestions, ideas, or images or whatever they want to say.


#5 Be Transparent


You need to build trust with customers and audiences, and a great way of doing it is to be transparent. You are in a world where thousands of eyes are on your brand and everything you say reflects on your brand. Do not try covering up things, because it can lead to a serious backlash. Honest communication helps build reputation. Whenever you make mistakes, always admit and not cover up, otherwise, even if you mask it, it will soon be found out. If someone presents complaints about you or your brand on social media, do not attempt hiding or deleting them, address the issue. There are other people watching to see how you respond to complaints and the worst mistake you can make is to delete or hide them.


Carefully cultivating the online reputation of your brand can foster growth in sales and positive sentiments on your brand. With the average online users spending about 50 percent of his or her online time engaging in social media, it makes sense to build conversations with them in those channels. You need to go where your audiences and fans are, that’s in social media.

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)

Leave a Reply

Your email address will not be published. Required fields are marked *

business plan template

Get Instant Access to the Business Plan Template that has helped thousands of Business Owners in every sector plan and grow their business.

Learn More
fees and benefits

Our Programs start from as little as $10 a day making it affordable for all business types.

Learn More

Top Rated Articles

How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca


Will Marketing Automation Help Your Business Grow?

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco


How CRM Can Maximize Customer Lifetime Value (CLV)

"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are


Recently Viewed

The Importance of Constructive Feedback

Knowing how to keep employees motivated and performing at their best is normally always on the mind of a manager. While


The Top 10 Business Parks in Sydney

Sydney is Australia’s corporate capital and holding any kind of business event, either national or international, li


6 Service Principles That Will Help you Serve Clients Better

6 Service Principles That Will Help you Serve Clients Better We live in the age of the customer. In the current day, th

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler