Before you have a website built for your business, it’s important to learn more about the vital elements that make a website profitable. While the developers and designers you contact along the way will give you their opinions on that subject, you should learn some basics in advance. This knowledge will help you define the outcomes you expect from that website. Also, when you know what you want, you’ll be less prone to getting ripped off by website creators.
So, we put together five crucial and vital website elements that should ensure high profitability of your business website.
It goes without saying that most websites on the Internet are there in order to sell something. Some websites sell tangible products and items, others distribute practical services.
When visitors come to your website, they’ll know that at some point they’ll get an offer to purchase something from you.
So, if you want to stick out a mile in the online environment, give your audience something in addition to the sales you want to make.
This is where truly valuable content comes on stage. Your readers will appreciate the practical tips, blog posts, and in-depth analyses of the current biz trends in your niche.
As for the authors, it’s good for your PR if you can get (and afford) influencers and experts in your field to publish their posts on your website. However, your content can be valuable even without them. You just have to share some first-person experiences that helped you run your business in a successful way.
Also, avoid publishing blog posts just for the sake of publishing and make sure that each and every article on your website brings an additional value to its visitors.
You know that feeling when you find a website interesting and you want to read their blog? You keep searching for the blog button in the categories on the homepage but you can’t find it.Since it’s frustrating, you simply give up and leave that website.
If you’re really persistent, you either type the word ‘blog’ in the search field or scroll down to the footer of the homepage to get to the magic blog button.
A website that is difficult to use is more likely to generate less traffic and lower revenues.
The point is that you want your visitors to type as little as possible and to have everything they need accessible at a click of a mouse. They should always know where they are on the website and how to get back to where they were a second before.
In line with that, make sure that your web designers place the home button on each and every page.
Also, make all the major categories clearly visible on the homepage. When your visitors hover the pointer over each of the categories, the subsections should be automatically displayed in a falling menu. That way they’ll have to click only once to get to the desired subsection.
Let’s repeat it one more time: don’t dump the blog category to the bottom of the homepage.
You can find out more practical information regarding website organization and navigation in the guide written by Neil Patel.
Web design doesn’t have to be expensive in order to look exceptional. Two things are extremely important here. The first one is the concept that the website owner has in their mind for their website. The second one is the degree to which the design team is committed to their work.
You can often see shiny and pricy websites with typos, visual inconsistencies, and usability glitches. If website owners aren’t familiar with the tricks of the trade, they can’t react on time in case something hasn’t been done properly. However, if you realize that your website design is rough around the edges, ask your designers to correct the bugs and mistakes and don’t re-launch it until they tie up the loose ends.
In line with that, it’s great if you can work with a reliable design agency from the very beginning. That way, you won’t have to waste time on repairs and tweaks but all the elements of your website will be standardized and double tested before the first launch.
As contemporary ventures are in the middle of the digital revolution of the business world, they have to follow suit in terms of technological advancements.
When it comes to web design, the most dominant change in the last decade was the massive penetration of gadgets into the digital realm.
So, if you want to make and keep your website gadget-friendly, you need to apply responsive design to it. In a nutshell, your website has to be equally accessible and visible to the people who use desktop computers, smartphones, and tablets.
Many website owners develop a mobile app, in addition to their website. When a smartphone or tablet user wants to access such a website, they are offered to download an app instead. In some cases and some business fields (say, eCommerce), this option can increase the conversion rates and the revenues.
Abundance of payment methods
Now that many businesses have customers from many parts of the world, it’s pointless to reduce your payment offer to the local bank account and PayPal. As opposed to that, you have to take into account (literally) the diversity of your visitors and buyers and offer several payment methods on your website. The overview on Business.com brings more details about the most practical payment gateways for that purpose.
The final word
If you don’t have a website for your business, you aren’t competitive in this day and age. Similarly, if you have a website that lacks some crucial elements, your business won’t stand the test of time. As a matter of fact, it could be active for an extremely short interval. In other words, every business website needs to meet some basic demands in order to generate more traffic and yield more profit. The elements from this guide will make your website a user-friendly online showcase of your business that will also have a special value for its visitors.
About the Author
Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.