It has never been more critical to develop a unique branding campaign and promote the identity of your business since the competition faced by businesses in most niches keeps intensifying. Although it is prudent to create and provide top-quality products and services, it is branding that directly anchors enterprises to thrive.
If the target audience is not aware or does not trust your label, it will be very difficult to grow the customer base and conversions. But you do not need to worry about that anymore! This post outlines six easy to use strategies which will definitely boost your brand awareness.
Features of a Powerful Branding Campaign
A brand is an acuity that a person holds about a business, service, product or idea. You have probably heard people referring to themselves as "Nike people" or "Apple People" because they associate with the respective firms. That is what a good branding campaign does. It gets embedded into people’s lifestyles, habits and everything that ultimately turns them into raving clients.
A company that has reached high trademark awareness is considered popular or buzzworthy. Here are the main features of successful brands explained through real examples:
- Uniqueness: Developing a line identity requires a business to stand out from others. The goal is ensuring you have a unique position that can help draw more users to build an active community. Think of Domino’s Pizza. The label has grown powerful from its unique selling point that if its Domino Pizza does not arrive in 30 minutes, it would be free. Here you do not necessarily have to craft a revolutionary idea. Instead, simply get a special feature that can separate you from others.
- Audience Knowledge: The top brands in the market have a deep understanding of their target audience. They focus on specific clients as opposed to trying to please everyone. Dropbox, a free media sharing platform made it easy for its target users to refer to their friends through a sharing option on social media and email. The signup on Dropbox rose by 60%.
- Passion: Though it is possible to develop a label on the short-term without being passionate, such growth ebbs out very fast. However, those that have stood out are products of passion. When the term Apple is mentioned, many people will associate with it because of the passion that Steve Jobs had when creating the company. The Apple product users are indeed as passionate as the founder.
- Constant Improvement: To gain a competitive edge today, a business has to improve its services or product regularly. The target audience needs to feel they are getting something better every time they walk in. This creates a connection because clients know there is something in store for them. One such label is Google. The company uses the bulk of its time on evaluation and innovation to keep its signature products such as GMAIL and YouTube operating optimally. This is why Google remains a household and office name.
Note that brand awareness creation requires time. Therefore, you need to be patient and consistent: now you can also make your trade name strong by utilizing the following strategies:
#1 Find Influencers for Your Brand
Influencers are niche leaders who are authorities in their particular sphere and command a lot of following. According to MuseFind, a marketing platform, about 92% of consumers trust influencers more than common advertisements. This is because they have a personal touch to their followers. As influencer marketing takes root, it is important to partner with niche leaders through commissions, sponsorships in contests, and even spokespersons brand ambassador to grow trademark awareness.
#2 Provide Freemium
Once you have targeted your potential clients, consider offering a freemium. This is a business model that provides a product or service for free. The free product allows customers to have a feel of the product you are selling. Note that this is different from free trials in that clients are free to use an item/ service for life.
One company that has grown its brand consciousness by offering freemium is TypeForm, a software company. When a client wants to use its survey software, all that he needs to do is include a thank-you message with the TypeForm logo.
#3 Adopt a Unique Personality
When you market an enterprise, its trademark is represented by conveying the inherent attributes, passions, purpose, and values. Here, the target is ensuring the business can stand out from others because of innate values. Come up with a tag or ad that is unique and, therefore, will remain embedded in customers’ minds. One such tagline that has helped increase brand consciousness and sales is MacDonald’s ‘I m Loving It’.
#4 Increase Social Media Presence
Today, almost everyone has a personal account on social media. The Statista estimates that more than 2.5 billion people use social media networks. Therefore, if you can increase the business presence, it becomes a great way to reach more people and strengthen your trademark. For example, Instagram allows marketers to promote trademarks using pictures and videos. Azazie, a bridal wedding service, is a great example of expanding one’s business presence on social media. The administration asks brides to share and tag their pictures of the day they walk down the aisle.
#5 Sponsor Events
If there is one thing that can boost your brand consciousness to high levels is sponsoring events. A business marches right ahead of others and shouts “here I am” in front of the world. For example, Red Bull, an energy drink is very famous for sponsoring Formula-one events. This can yield even more if you enter into a partnership with neighboring businesses to promote such events and each other.
#6 Use Referrals to Reach and Win More Audience
When clients buy from you, offering them some incentive to spread the good word about the product is a great way to increase brand consciousness. Such people reach their close friends and colleagues who they persuade to buy similar products. It is a good practice to offer some incentives to the buyers as a motivation. For example, you could give special coupons or a commission for every referral.
Your brand is a living creature that defines your business's growth and success. A powerful brand helps to shape people's intentions and understanding of the sphere where the brand exists. Therefore, do not hold back, the above strategies can help to fire your business to the next level.
About the Author
Elizabeth Price is a freelance writer interested in education, marketing, and business-related topics. A former Psychology student of Montclair State University, she is still an active learner eager to research almost any topic. Elizabeth works as a marketing and outreach expert at EssayPro.com, a quick essay writing service. You can reach here on Twitter or drop her a letter to firstname.lastname@example.org.