6 Ways Business Coaching helped Paul Grow his Business

6 Ways Business Coaching helped Paul Grow his Business

When Paul first came to us looking for help, his main challenge was his mindset. He was good at being a tradie, but did not know the next steps in growing a business. He lacked clarity. He did not envision what his business would look like in the next year.


As all tradies encounter, Paul worked far too many hours and found he was not spending enough time with his kids or his family. He found himself working very long hours during the day and thought that was normal. This is a case we see far too often with business owners.


Paul says the MaxMyProfit Exceleration program has helped him to understand himself better and to establish clearer direction for the business. With new systems and staff in place, as well as new equipment, vehicles and machinery, he now gets to develop a forward direction for the company instead of surviving day-to-day.


Here are 6 Ways the MaxMyProfit Business Exceleration Program has helped Paul grow his business:


#1 Significant Growth in Business


Paul has been in business for 7 years and has worked with MaxMyProfit for about 3 years. And even though he loved what he was doing, he noticed he lacked motivation and satisfaction. There was no growth. Things were stagnant. And even though he did see business growth, it was not in the direction he wanted. Sales increased, but that just meant he had to work longer hours and the business started relying on him a whole lot more. Working with a coach has given Paul the right tools and strategies to grow his business and still work less hours.


#2 Personal Guidance


When we asked Paul what his greatest outcome was from coaching, he said it was "personal" growth rather than "business growth". Paul was elated his business was growing in the right direction, however the personal mentoring he got from his coach especially when he was having a tough time that year, is what he values the most. Paul's coach was able to guide him and hold his hand when he needed it the most. He clearly says that if he wasn't working with an Excelerator during this period he would have given up.


#3 Working LESS on your tools and MORE on your business


When Paul first started his business, he was still in the "tradie" mindset – not thinking like a business owner and doing all the jobs himself. Paul's coach, with the added benefit of the Business Exceleration Hub, provided Paul with the tools, strategies and support he needed to move away from doing the "jobs" he got and build a team. Once the team was trained up, he relied more on them and less on himself.


#4 Using your time effectively


Paul, with the help of his coach, has now learned to use his time more effectively. He has more time on his hands to work on strategies to build his business and increase his sales. He also has more time to spend with his kids and his family, and doing things he loves. He no longer works long hours in a day, simply because he doesn't need to anymore. Despite the growth within the business, Paul is now spending less hours working in the business rather than more – working four days a week and having every Wednesday off.


#5 A shift in Mindset


Being a tradie, it is very difficult to let go. You know what you do, and you are the only one who can do it. Most business owners who are tradesmen act and feel this way causing you to stop growing. The Business Exceleration Programs helped Paul to understand the who, what and why of the business better and identifying who he is, what he wants to do and where he wants to go. He recognised that without knowing himself better and getting into the right headspace, the business would continue to suffer. Paul now recognises that when he bounces back from difficulties, so does his business.


#6 Diversification


Paul has achieved a lot with the help of coaching over the last 3 years. He has said that one of the main benefits of being a part of the MaxMyProfit Exceleration Programs for him was having a support person to rely on and to contact any time for help, without which he would not have grown his business, increased his sales and worked less hours.


Paul is now at a level where he can diversify and turn his business into an organisation. He is putting plans in place to push for even greater growth going forward.


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  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

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  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

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  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

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  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

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  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

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  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

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