Become an Authority In Your Industry By Following These Digital Marketing Strategies

Become an Authority In Your Industry By Following These Digital Marketing Strategies

Every business operates in an extremely competitive landscape today. Which is why it is important to focus on more than just your product or service. A sure fire way to catch your customers attention is to make sure you are branded the authority figure in your particular industry.


Incorporating certain Digital Marketing Strategies in your business will help you as a business owner become the go to person in your industry.


#1 Picking the Right Platform


Whether you are launching threaded discussions on Twitter, posting memes on Facebook or photographs on Instagram, it's important to pick the right platform that will show off your marketing and creative skills. If your product is more visual, Instagram may be the way to go. For example, if you are an interior decorator, you want people who are looking to design their houses to follow you and talk about you and your brand. If you are a keynote speaker, you may want to use Facebook to show off your speaking skills, yourself and your brand.


#2 Always Learn


Regardless of how long you have been in a particular field and have been catering to a specific niche, a successful business owner should spend some time focussing on education and learning. This is because market trends are never static. If you want to stay ahead of the competition, you need to reinvent yourself every once in a while. This will help ensure that your target audience considers you to be a leader in your specific industry.


#3 Guest Speaking


If you get invited to speak – say YES!


Agreeing to do podcast interviews or speaking gigs is good press. To some business owners, this may seem like extra work or a waste of time. However, when your business and you get featured on other people's profile pages, or in publications, you will be seen as the authority in that particular industry. You are also more easily found if your brand is shown on multiple platforms. If you feel that no one is asking you to do interviews and podcasts, look for press outlets that you may be interested in and begin asking.


#4 Make Your Mark


It's important that your brand and your name is shown in context. It wouldn't make sense if you were a business coach featured in a home and garden magazine. Unless, you were reaching out to home and garden businesses. Featuring on platforms that suit your brand or your business is essential. But sometimes, it works if you are featured in the unexpected space as well. The idea is to surprise them and catch attention unexpectedly.


#5 Mobile Marketing


Every savvy marketer now knows that the entire world is going mobile. Google is focussing on the "Mobile First" Campaign and with good reason. Market research indicates that mobile usage across Australia is going from almost 17% to 40%, while desktop usage in the same period sliding from 70% to 50%. Audiences under the age of 35 are more likely to use various mobile devices to look for the products and services they need. Reaching those audiences is largely about focusing on mobile.


#6 Be Consistent


The widespread use of the Internet means that your brand now has a large number of consumer interaction points – which is why being consistent in your branding is crucial. Targeting the right audience and making sure your name and your brand stands out will ensure leads for your business. When creating digital marketing strategies, being consistent in branding should be covered.


For more information on how MaxMyProfit can help you grow your business, please click here.


1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
business plan template

Get Instant Access to the Business Plan Template that has helped thousands of Business Owners in every sector plan and grow their business.

Learn More
fees and benefits

Our Programs start from as little as $10 a day making it affordable for all business types.

Learn More

Top Rated Articles

The History of Business Coaching

The Inner Series...   In order to understand the history of business coaching, it’s important to go back to t


How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca


7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p


Recently Viewed

How I changed my Facebook Business Page Name

I started a Facebook page for my business many years ago. I had spent thousands of dollars running ad campaigns and gain


Top 7 Unique Traits Business Coach Must Have

If you’re going to be successful in business or as an entrepreneur, you need to have a business coach. Indeed, one of


6 Tips on How to make Killer Cold Calls

Cold Calls. Words that can, at the best of times, send chills down your telemarketer or development managers spine. Cold

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler