Every business operates in an extremely competitive landscape today. Which is why it is important to focus on more than just your product or service. A sure fire way to catch your customers attention is to make sure you are branded the authority figure in your particular industry.
Incorporating certain Digital Marketing Strategies in your business will help you as a business owner become the go to person in your industry.
#1 Picking the Right Platform
Whether you are launching threaded discussions on Twitter, posting memes on Facebook or photographs on Instagram, it's important to pick the right platform that will show off your marketing and creative skills. If your product is more visual, Instagram may be the way to go. For example, if you are an interior decorator, you want people who are looking to design their houses to follow you and talk about you and your brand. If you are a keynote speaker, you may want to use Facebook to show off your speaking skills, yourself and your brand.
#2 Always Learn
Regardless of how long you have been in a particular field and have been catering to a specific niche, a successful business owner should spend some time focussing on education and learning. This is because market trends are never static. If you want to stay ahead of the competition, you need to reinvent yourself every once in a while. This will help ensure that your target audience considers you to be a leader in your specific industry.
#3 Guest Speaking
If you get invited to speak – say YES!
Agreeing to do podcast interviews or speaking gigs is good press. To some business owners, this may seem like extra work or a waste of time. However, when your business and you get featured on other people's profile pages, or in publications, you will be seen as the authority in that particular industry. You are also more easily found if your brand is shown on multiple platforms. If you feel that no one is asking you to do interviews and podcasts, look for press outlets that you may be interested in and begin asking.
#4 Make Your Mark
It's important that your brand and your name is shown in context. It wouldn't make sense if you were a business coach featured in a home and garden magazine. Unless, you were reaching out to home and garden businesses. Featuring on platforms that suit your brand or your business is essential. But sometimes, it works if you are featured in the unexpected space as well. The idea is to surprise them and catch attention unexpectedly.
#5 Mobile Marketing
Every savvy marketer now knows that the entire world is going mobile. Google is focussing on the "Mobile First" Campaign and with good reason. Market research indicates that mobile usage across Australia is going from almost 17% to 40%, while desktop usage in the same period sliding from 70% to 50%. Audiences under the age of 35 are more likely to use various mobile devices to look for the products and services they need. Reaching those audiences is largely about focusing on mobile.
#6 Be Consistent
The widespread use of the Internet means that your brand now has a large number of consumer interaction points – which is why being consistent in your branding is crucial. Targeting the right audience and making sure your name and your brand stands out will ensure leads for your business. When creating digital marketing strategies, being consistent in branding should be covered.
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