When it comes to raising brand awareness and sending the right message to the right people at the right time, nothing compares to email marketing. This is one of the main reasons why, despite the overwhelming advance of social media, email marketing still holds its place as an integral part of every marketing strategy. Nevertheless, in order to scale your business and improve your chances of reaching higher revenue rates, you should always aspire towards a larger email list.
There are many ways in which your email list could be extended, however, not all of them are effective in the same measure. In order to help you make the best of your efforts, we decided to share some of the most effective lead magnet ideas that you should consider when expanding your email list.
About lead magnets
Think about lead magnets as something that attracts potential leads so much that they will accept to share their email address with you in exchange. A lead magnet could be a piece of content, a free trial period of your services, quick quizzes, basically anything that holds some kind of value to your target audience. Therefore, without further ado, here are eight super-effective ideas for your email lead generation.
#1 Provide access to exclusive content
Let’s say you run a blog which you use in order to promote your business or partners. It’s in your best interest to have as many subscribers as possible that would be interested in reading your content. It’s not enough to pop up a banner asking people to subscribe for regular updates, you need to give them a little something in return. Share some of the content that regular visitors can’t access to, like portions of your webinars, or access to your resource library.
#2 Share company data and case studies
A good researcher knows how difficult it is to obtain firsthand business information that could be trusted. Providing your subscribers with occasional goodies that concern problem-solving information, company statistics, or case studies that explain how you’ve dealt with an internal issue will attract people eager to learn more and advance.
In case you don't have the time to create such content, you can hire a paper writing service like College-Paper, or some other agency that could write the content for you or simply provide editing assistance, depending on your needs. Don’t worry about the investment, because research indicates that for every dollar invested in email marketing strategy, there’s a $40 return.
#3 Offer help with their problems
Helping people deal with a problem or simply enhance their effectiveness invokes a strong feeling of appreciation towards your brand. It builds trust and a strong bond which is essential for turning visitors to leads. Share a checklist that could help your audience handle an issue that bothers your target demographics. If you’re looking to attract SEO enthusiast, try offering onpage SEO checklist so they could make sure they're doing it right.
#4 Create cheat sheets
For those of you who had to learn in order to get your degree, cheat sheets are shortcuts to problem-solving for those that don’t have the time to perform research and do the hard work. Simply, offer a step-by-step tutorial that would help your audience deal with a burning issue, in exchange for their email address and the chance to get more exclusive materials in the future.
#5 Give away free eBooks
The gift of knowledge is one of the most desirable presents anyone could wish for. Share your insights that are closely related to the interests of your target audience and watch your email list grow. You don’t have to spend a ton of money in order to produce an eBook, some of the best essay service agencies can produce such content for you pretty cheap. In return, you will have an army of followers that you can later convert to customers.
#6 Free courses
One of the most amazing features of courses is that they come in various shapes like videos, emails, PDF, podcasts, you can develop a single-unit course or deliver a series of courses in a suitable timeframe. You don’t have to create completely new content, sometimes repurposing your existing material could do the job just fine. If that’s not your cup of tea, you can find a freelance expert to do the job for you. What’s good about hiring external help to repurpose your content or produce a course from the scratch is that you can choose candidates globally, which means you can have an Australian writer performing the task if that’s your choice.
#7 Offer assessments
Get in deep and personal with your potential customer, give them something that they can really rejoice to. Some businesses offer various types of assessments that can help followers enhance their business, remove bottlenecks, or realize organizational faults. Of course, make sure that these assessments are part of your services and expertise, otherwise, you'd be walking in the dark.
#8 Free trial period
This one is most effective for software companies because you can offer a free trial period with full access to all of the features your software or platform has to provide. The reason why this method is successful is that it's one of the fastest ways to convert your visitors to customers if your product or service shows a satisfying level of quality. Those that don't convert to sales remain on your email list for the future.
The list we created is not everything you have on your disposal to create a pool of leads you desire. There are countless methods in which you can succeed in your endeavor, however, keep in mind that it’s not just about creating a substantial email list – you need people who will read and engage with your messages so make sure you always hit your target audience’s interest.
About the Author
Becky Holton is a journalist and a blogger. She is interested in education technologies and is always ready to support informative speaking. Follow her on Twitter.