Small Business Marketing: Email Signatures That Drive Conversions

Small Business Marketing: Email Signatures That Drive Conversions

Marketing online consists of many elements that complement each other if set up nicely. Using cold emails, follow-ups, and newsletters are extremely important to support your brand awareness. As email is the best channel for business communication, businesses of any size or segment should make their messages look professional. Let’s find out how to do so!

How important is an email marketing channel for small business?

Small business is all about customers’ trust. The personalized approach has great value here. It is important to build and maintain the connection between you and the loyal audience. And emailing is the most useful channel for this kind of communication.

However, you should make it comfortable for recipients to go through your messages. Everything matters here, starting from subject lines, ending with an email footer. Recent trends in digital marketing tend to aim at making content useful and interesting. Both the audience and search engines look for something that brings actual value.

As emails are sent to specific people, small businesses can easily make them interesting and appealing. The content you choose is up to you, but we would like to talk more about email signatures. It’s something lots of people seem to forget about or just take for granted. But how can you make a signature work for business and drive conversions?

Essential tips to help you make your email signature stand out and look professional

Something more than ‘regards’ is a must. Truly, there’s nothing less encouraging for your addressees than this. If a person has found an email interesting enough, you need to be sure they can learn more about you. That’s where an email signature comes in handy. Let’s go through what you should add to it.

#1 Include all the important information

Who is the sender of the email, where does he work, what’s their position? All these questions might emerge in people’s minds when they receive an email, especially if it is promotional. It should be clear who you are in the signature.

Moreover, you should mention any possible way to contact you. It might be phone numbers, address, and even email. It will be easier for a recipient to copy this info straight from the footer.

Your photo or a company logo is also essential here, as people will more likely react to an actual person writing to them.

#2 Don’t forget about social links

As an addition to the given information, addressees may want to learn more about you or your company. Give them an opportunity to do this right from an email by adding social media buttons. In fact, this is one of the ways email signatures can drive conversions. When people can access company profiles immediately, they are much more likely to do so.

#3 Add CTAs to drive conversions

You can add call-to-action buttons and promo banners to email signatures. This is the most effective way to use them actually. When somebody sees an eye-catching banner that says ‘Click to learn more’, they subconsciously consider doing so. If your recipient likes the content of an email, they will most likely want to learn more. CTAs only help them do it faster.

#4 Use a professional email signature generator

So, email signatures can very well drive conversions. But it might be harder to create one than once could expect. You shouldn’t make an email footer a plain image as it may be treated as spam. The best option is to write it in HTML. However, it takes some time to learn coding. In addition, the design should be neat and professional.

If you don’t want to hire designers or give even more tasks to your IT team, you should use an online email signature generating tool, for example, Newoldstamp. The editor makes it intuitively easy to create a signature and make it look as you imagine. Promo banners gallery allows you to choose what message your footer will send. This can be a webinar invitation, a holiday sale, or a link to a website.

#5 Always use analytics

When you create and install an email signature, you should watch how it’s doing. So, use analytics to track engagement. This way you will be able to see whether it works, or you should make some changes.

To sum up, a well-designed and informative email signature will always drive conversions. Make sure you make it useful and interesting for people, just like you do with the content of emails. An email signature is a marketing channel that does not require much effort to utilize, yet it is one of the most powerful tools to drive conversions. That is why all your employees should use similar signatures to keep brand awareness growing.


About the Author

Nick HladushNick Hladush is a passionate content marketer and writer at Newoldstamp. He has been working in this field for more than 5 years creating top-notch digital content and promoting it with social networks, SEO techniques, and pure creativity.

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