Social media has increasingly begun to claim its rightful place in the realm of marketing today.
Carrying out thorough market research and situational analysis can help brands correctly identify their target market and acquire more engagement on social media. Situational analysis entails collecting information, analysing data, gathering insights and drafting a shared vision.
For several large and small businesses, it is the key catalyst towards the growth of their brands. If executed well, hitting the right notes with social media can lead to eaves of impactful profit positivity and also bolster brand awareness - which in turn increases conversions, which is any business’ ultimate goal.
Therefore, it becomes almost vital to use the platform of social media to increase brand awareness for a particular business. But it is important to keep in mind that simply putting up content on such channels isn’t a surefire, guaranteed method to get sales. The golden word is engagement. Read on to find out what makes any type of content click, and how you, as a business owner can implement these tips to curate successful content!
1. Discuss what your topic is, and not just about your brand!
There will be several new situations wherein you are required to interact with people you don’t know. It becomes vital to talk to them - as that is key to broadening your demographic and to a certain extent, establishing brand loyalty. Creating content and publishing it is the right way to start, but sometimes, due to factors such as less following may limit your reach. This is when you need to step into the battlefield yourself and help get your name, your ideas and visions about.
In addition to joining groups and forums related to your expertise, it is always a good idea to branch out and create one of your own. By doing so, you are inviting new prospective customers as well as influencers who will join the discussion and help spread the word about your brand.
2. Overuse images!
According to research, social media posts such as tweets that contain some form of visual media are known to get over 1.5 times more retweets while compared to tweets that are just text-heavy. Images are known to capture a “scroller’s” attention. Adding relevant imagery is a surefire way to increase engagement on your social media posts.
3. Post several times during the day.
To bolster the engagement that your social media posts receive, you will need to post as often as you can on your page. In general, around two or three posts every day per platform will aid in establishing a well-engaged audience. Balance is key, though - if you keep posting then you are bound to annoy your followers. Also, keep in mind to post at times of the day during which engagement levels are at peak. You can look up these times online, they vary according to geographical locations, across various platforms and based on the specific days of the week.
4. Share other people’s content
If you feel like content from another person’s feed can better answer a particular content, go ahead and reshare that (with due credit, of course). Your customers will then begin to see you as a dedicated brand that works towards providing for its customers regardless of whether it has the means to. If your social media is providing relevant information irrespective of the fact that it may not be original, your customers have an incentive to stay hooked and are, therefore, engaging. They can also help spread the word to their friends and in its stride, you may gain more followers as well.
Diversifying your content while keeping it relevant makes you seem reliable and help keep customers interested. Additionally, if you reshare content from your customers, it imparts a sense of togetherness that your customers can feel happy about and may even screenshot and share as evidence on their own feed - some more visibility for your brand!
5. Use optimized headlines to increase engagement
Your headlines need to be genuine, factual and compelling. You may wish to drive incoming traffic towards your blog post or website. To do this right you can use software online such as CoSchedule that can help you create a catchy headline that will optimize your headline. A good headline usually gets a score of above 70, for which you can make the necessary adjustments and tweaks as desired. It will help your post rank among others on the results page of search engines.
6. Share content that your audience will find useful
Carry out research on your target audience and figure out the exact demographic that it comprises of. Ask yourself questions such as what their interests are, what posts click with them, what is their preferred way of consuming information - blog posts, image posts, etc. The more customer-centric your social media post is, the higher the engagement it will receive. The best way to find out what clicks is by experimenting with different types of content that you can post and see which fares well, figure out the reasons why, too!
7. Involve your customers
Apart from sharing their content, you must also take the time out to give them direct responses to it. Greeting customers using their name helps them feel like the response is genuine and has been carefully crafted by a human being instead of a bot. This makes the image of the business seem friendlier, instead of automated - and establishes a relationship that can be furthered into loyalty.
8. Host contests and giveaways
One of the easiest methods to guarantee a spike in social media engagement is by hosting a contest/giveaway. Asking people to like, share and comment or visiting the landing page of your website in exchange for an opportunity to win freebies is an almost impossible to resist offer.
Mary Jones is the co-founder and editor-in-chief at TopMyGrades, which focuses on career counselling for university students in the US, Canada, UK and Australia. Mary helps students with her online tutoring. She has extensive content editing experience and has worked with MSNBC, NewsCred and Scripted in the past. She has also authored blogs on Lifehack.org, Wn.com, Medium.com, Minds.com and many more digital publications.