How A Video Can Improve Your Content Marketing Strategy

How A Video Can Improve Your Content Marketing Strategy

A wide variety of videos, starting with “do-it-yourself” manuals and ending with videos with cute little animals, have become an essential part of our lives - business owners, bloggers, and marketers. We will give you some reasons why video content should be included in your marketing strategy and it’s better to be fast with it.

Video captures all the great moment: it is used to report news and chat with friends. To understand the importance of videos on the Internet, just look at how Facebook has changed over the years. The numbers speak for themselves: 1.5 million Americans watch videos on the Internet, with the average user watching at least 16 minutes of online video advertising per month. Both bloggers and businessmen should understand that without using video in content marketing strategies today, they are missing a lot.

Video is now at the peak of its popularity - just look at any social networks. YouTube has more than a billion users. Facebook promotes its own video functions including Facebook Live and the choice of the target audience and its algorithms now prefer one minute video to an article for 500 words. Instagram is also not far behind: it keeps changing its algorithm to promote the ease at which videos are shared online.

Other social networks are not alone: more companies and bloggers are realizing the enormous advantages of adding their own videos to their sites. If you have not started posting video content on your website or blog, you should do it - and here's why.

Increase traffic

A video, quite simply, increases the traffic coming to a site. The ratio of the number of clicks to the number of views of an email increases by 200–300% if there is a video attached. Also, if there is a video on a webpage, the normal traffic from search engines increases by 157%. It doesn't matter if you promote - a personal blog or your own brand - the video can give the site three times as many visitors.

Great way to introduce your brand

If a company creates its own brand, the video will play an important role in this. With videos, you will not only give the target audience the information it needs about your own services, product or brand but also share your interest and inspiration with it.

The loyal audience of your blog’s subscribers is more likely to be word of mouth and talk about your blog and how cool you are. By including video creation in branding events, you will give the audience an opportunity to take a look at “who you are” which will build confidence in what you are going to say and offer.


Video can seriously affect the audience and significantly increase the likelihood that the user, after watching the video, will take any action related to it: for example, look for additional information or buy the mentioned product.

According to studies, a video is a very important part of filling a site: almost 60% of respondents say that product videos reinforce the intention to buy and this reduces the likelihood of return of goods. Your video must be able to motivate your audience to take the necessary actions. Your website must also be optimized to make everything easy customers. For your optimized web development projects, you should meet with top web development companies.


A video is always remembered better than a text. Numbers say that we keep only 10% of the read in memory. And when watching a video, both the auditory and the visual channel for receiving information are used, which increases the memorability to 68%. And this should push you to create videos that really deserve to be remembered.

To attract attention

Businessmen and bloggers know how difficult it is to stand out among the rest. The reality is that few companies have enough creative abilities to present their brand and their products or services vividly on the site. If you keep up with the times and decide on sincerity in communicating with the target audience, and also remember the importance of creating exciting and interesting content, you will have a serious advantage.

Easy to share

Sharing video content is becoming easier, so a creative and memorable video will reach more people than any text could reach. The time a video load is crucial. Creating an interesting and short video will direct a lot of traffic to your webpages.

Video continues to gain popularity

Video content has been present in the media space for some time, but now it is becoming more and more interesting and attractive, so it is clear that in the near future we will not get away from the video.


We have realized that video marketing is becoming a familiar tool for marketers, bloggers, businessmen and almost everyone who wants to attract the attention of the audience to their site. By creating your own video, you can be sure that after its publication you will immediately receive traffic, audience interest and much more. By incorporating video into your content marketing strategy, you gain many benefits, so there is no reason to postpone - it's time to take on video content! You must also ensure that your website is optimized so that the video won’t slow down the loading time of your web site. For your optimized web development projects, you should meet with top web development companies.


About the Author

Harnil OzaHarnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on the leading blogging sites.

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