Humans are visual creatures. We are drawn to videos more than anything else. Brands are finally realizing just how important video content is for their marketing strategy.
According to research conducted by Cisco, it was found that around 82% of global internet traffic would be video-based by the year 2022.
Since time is precious, it is crucial to focus on B2B video marketing to make an impact. If you are new to B2B video marketing and want to know about its power to engage audiences creatively, this post is just for you.
The fact is that keeping your audience engaged is not an easy task. It requires a great deal of effort. Read on to learn more about B2B video marketing.
Why Is B2B Video Essential for Marketing?
Even though many marketers might think that video is expensive and an unfamiliar medium, it plays a massive role in helping you achieve your B2B goals. As more and more companies create videos to boost brand awareness, you must join in on the movement.
A great thing about video as a medium is that it helps communicate complicated concepts in the easiest way possible. Thus, you will be able to explain your unique offering to potential buyers using video.
Marketers can take advantage of various options to create B2B videos. As most social media networks offer video support, it is possible to intensify the impact of your content. You can share the video content with your online audience to boost engagement and website traffic.
If you are still confused, here is how B2B video marketing creatively engages with your target audience.
1. Suitable for Time-Conscious Consumers
Video content does not require any effort to consume. Viewers only need to hit play and watch the video while commuting. This makes it the perfect option for time-conscious consumers.
2. Easy to Access
Since the internet has become faster and a whole lot better, it is very easy for consumers to access your video content than ever before. Therefore, it is vital to utilize its full potential.
3. Video Content Boosts Information Retention
A great thing about visual content is that it boosts message association, engagement, and awareness. As we live in a world where there is information everywhere, your video needs to remain in the minds of consumers.
4. Improve Other B2B Content
There are many positive effects of video on other B2B content. For instance, you can include videos in the landing pages for them to perform better. Similarly, they help increase the conversion rate.
How Can You Develop A B2B Video Marketing Strategy?
Now that you know more about B2B video and its reach, you must be wondering how you can develop the perfect strategy. There is no need to worry as the following steps will simplify everything for you. Let’s dive in.
1. Understand Your Target Audience
The first thing that you need to do when developing a B2B video marketing strategy is to understand your target audience. Every successful strategy is based on an identification of who consumes the video content.
To succeed, you must empathize with the viewers. Think of your target audience when developing the video marketing strategy. It will help point you in the right direction. When you gain a perspective of who will be watching the videos, you get to create according to their needs.
Then, you need to come up with a strategy that involves how your product or service can help make their life easier.
Avoid keeping things general as it would only result in a boring video. Remember, if you are unable to specify the reason behind why people need your product or service, your content will suffer.
Study the buyer personas to learn more about their preferences. You will be surprised by the number of valuable insights you will gather.
2. Come Up with Topic Ideas for the Video
Next, you need to gather topic ideas. Bring your entire marketing team together to brainstorm some amazing ideas. You must go with something original. Since the video is likely to be used for digital marketing as well, you need to choose a trendy topic that is easily shareable.
Work out common queries that customers might ask you and address them through the video. The questions can be used to determine the theme of the video. Focus on the customer journey while working on the video content.
Carefully think about the type of content you can showcase to answer questions that your target audience might have. For instance, you could create an explainer video to highlight why consumers need your product or service.
On the other hand, if you have to offer something new that your target audience might need some help using, you can create a how-to video. It will help teach consumers to use your product and all of its features.
3. Optimize the Videos
If you want your video to be seen by the right audience, you need to incorporate the right keywords into it. Learn how to choose the right keywords for Google to make your video content relevant. It will help ensure that your target audience views it.
Now, if you place irrelevant keywords, you would only attract the wrong audience. This would result in less conversion.
Make sure to include the keywords in the title and description to get the right people to notice. Search for keywords that have a high search volume and moderate competition. Tools like UberSuggest and SEMrush allow you to find keywords and phrases for the right audience.
4. Make High-Quality Content
Finally, it is time to get to work. Create video content that is of high-quality. Nobody wants to watch videos that are a waste of time. Therefore, you need to create videos that are interesting, educational, and relatable.
Takeaway - B2B Video Marketing Is Everything
Once you have gone over this post, you will come to know about the importance of B2B video marketing and how you can create the perfect strategy.
From understanding your target audience to creating high-quality video content, you have to make content that matters if you want to go viral.