How to find the right Business Coach for you

How to find the right Business Coach for you


Finding the right business coach can be challenging. There are so many business coaches out there, all you have to do is jump on LinkedIn and look for a business coach and you'll see there are thousands and thousands of people with the words “Business Coach” in their title. This can make it very hard to choose the right coach for you.


Here are 7 tips that you can use to help you choose the right Business Coach:




Your business coach should have some experience. There are obviously a lot of people getting into the business coaching industry and that’s because it's easy to get into. There are no qualifications required and no regulations to adhere to. This makes it simple for anybody to become a business coach.


The challenge with that is a lot of people that are becoming business coaches do not have experience in growing a business or coaching people to grow a business. And that's hazardous. If you're in business and you're looking for a business coach, it's important that you work out whether the person that you're meeting with has got the suitable experience. This could be experience in building their own business or they have been trained to help you grow yours. A good business coach doesn't necessarily have had to have owned a business, but they certainly need to understand how a business grows and then also understand how to coach you to get the best possible results in your business.


Having some experience under their belt is a factor that you should consider. It is important to ask them how long they have been coaching and for referrals or reviews.


Business Set Up


One very important thing to find out before you start working with a business coach is to see whether they work alone or are part of a bigger team or franchise. The reason for this is because if a coach is part of a bigger organisation, it may be more beneficial to you. Somebody who's working on their own is unlikely to be doing a lot of additional learning. It doesn't mean they wouldn't be, but if they're not constantly exposed to other people who have different ideas, different skill sets and different opinions, then the likelihood is they're not getting challenged very often.


Quite often the business coaches that are working solo don't introduce you to other people or have a network of people to keep challenging It's up to you to choose what's best suited for you, but I really feel that if somebody is part of a bigger group whether it's a franchise group or a collaborative group, you are going to get a better result.




The third point is really quite simple. Make sure you like them. You don't want this person to be someone that you're going to catch up with and just have drinks with, and become a really good friend with because the likelihood is, you are going to start becoming less accountable. The idea of  a Business Coach is to hold you more accountable, not let you get away with things. Friends may do that, but your coach will not.


However, there still needs to be that click factor where when you meet with them because it is important that you look forward to meeting with them and enjoy their company. Therefore it’s really important to like them and meet them face to face before you start working with them.




When looking for a coach and meeting with different business coaches to work out who best works for you, it is crucial to find out what their network is like. Make sure they have experts who they know and work with who can also help you along the way to becoming successful. One of the things about business coaching is a lot of business coaches are scared to introduce you to other people because they don't want you to either expose their inabilities or lack of skill in a certain area or they don't want you to leave them to go and work with somebody else.


However, the reality is we can't be good at everything. Everyone has different skill sets which is why it's important when choosing a business coach that you find out whether they have a team of trusted experts that they work with.


Additional Resources


When looking for a coach, it’s important to ask whether they have any additional resources. For example, picture a scenario where you are sitting with your business coaching and you brainstorm some strategies for your business. Does the business coach have the tools to give you to make those strategies happen or do you have to start the whole thing from scratch.


An example of a strategy you may have worked on with your coach is a Marketing Plan. Will your coach have something to give you at the end of the session to work on? Or are you going to have to do additional work and research to find a template that works for you.


This is why it’s important to find out what resources your business coach can share with you.


Industry Experience


Does your business coach have industry experience?


A lot of business owners ask this question when looking for a business coaching. And I know that may be an important question to some, but, it shouldn’t be a deciding factor. Whilst this may shock some of you, finding a coach that is industry specific or in your niche can feel institutionalised and they start to think like the people in that industry.


Example, if your industry is anything like the smash repair industry your coach might feel like the insurance companies are running the whole industry and that there's no future for them. That is a mindset that may be in the smash repair industry. If you find a coach that has worked in the smash repair industry, they might start thinking that way and that can hinder your growth.




A great benefit when finding a business coach to work with is one that has a community of clients, partners and other business owners that you can tap into and belong to.


Because, as Charlie Tremendous Jones said, "The difference between you now, "and the difference where you'll be in five years "is the people you meet and the books you read."


That is why you want to make sure there is a community that you can tap into, and that way you're not relying solely on your business coach to help you. You will have other clients that your coach is working it to bounce ideas off and share your journey with.


About the Author


Ben Fewtrell is a sought-after Business Coach, Keynote Speaker and trainer who has featured in Virgin’s Inflight Magazine and Entertainment Portal, SKY Business and “Secrets of Top Business Builders Exposed”. He is also the host of the popular Business Brain Food Podcast where he interviews leading experts on anything and everything business.

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Leave a Reply

Your email address will not be published. Required fields are marked *

business plan template

Get Instant Access to the Business Plan Template that has helped thousands of Business Owners in every sector plan and grow their business.

Learn More
fees and benefits

Our Programs start from as little as $10 a day making it affordable for all business types.

Learn More

Top Rated Articles

The History of Business Coaching

The Inner Series...   In order to understand the history of business coaching, it’s important to go back to t


How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca


7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p


Recently Viewed

How to Overcome the Most Common Barriers to Listening Effectively in the Workplace

When it comes to communication, listening actively is a very vital aspect. In the fast-paced world we live in, most peop


Build Your Corporate Identity with These Five Simple Branding Tips

Corporate identity. When combined, these two words seem so intimidating especially if you're an owner of a startup or ev


The Importance Of Risk-Taking In Business

People take risks all the time. Jaywalking is one simple example; you see the cars coming but you assess that there is e

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler