How to Organize a Successful Business Strategy

How to Organize a Successful Business Strategy

Building a business is similar to taking a long road trip. The more time, energy and effort you put into planning and preparing, the more likely you are to not only successfully reach your destination, but actually, enjoy the journey as well.

If you were to decide to drive from LA to NYC, you probably wouldn't just jump in the car and start driving. You would probably do some research to see what the best route would be, where you might want to stop along the way and set goals for how many miles you wanted to drive every day. In fact, the more plans you make - including alternate or backup plans - the more likely your trip is to be a smooth, successful and enjoyable one.

Your Business Strategy Road Trip

Organizing a successful business strategy involves many of these same principles.

The first thing you need to do is decide on a destination and then you need to figure out exactly what you are going to do to reach it.

Generally, this involves a great deal of testing and research before you simply get in the car and start driving. Let's say you have an entirely new product you want to launch. You can go through all the work and expense of getting your product manufactured on the assumption you know exactly who is going to buy it, only to have it be a huge flop because you did not test your theory first.

TAKEAWAY: Before you go spending a fortune marketing a product for a certain demographic, you need to find out if your product actually appeals to that demographic.

If it doesn't, you need to find out why. In some cases, it might be the product itself while in other cases, it might just be an issue with the design or packaging of the product. Once you have a product that appeals to the market you are targeting, you can start building a marketing campaign for that demographic. Here are three steps to organizing an effective and successful business strategy:

#1 Decide on your destination

When you think about it, you can't get to where you want to go if you have no idea where you are going. While your desired destination may change over time, before you get in the car and start driving, you need to at least know where you want to go.

While this seems like a fairly simple concept, it is somewhat shocking how few people really have a firm goal in mind when building a business. Building a business is a long journey and you will need inspiration along the way.

A key motivation that is likely to keep you going when things get rough is to see how far you have come.

Without a specific destination, however, it will feel as if there is no end in sight - because there isn't. When you decide to drive from LA to New York, you can measure two things: how far you have come and exactly how much farther you have to go before reaching your destination. The closer you get to your destination, the more excitement it creates and the more impetus there is to push through and reach it. Without a destination, however, you just keep driving and driving and driving, with no idea where you are going or how you will even know when you've arrived.

#2 Develop a comprehensive plan for reaching your destination

The more research you do in advance, the more likely you are to reach your destination. This is exactly why a destination is a crucial factor: you can begin to research the various ways of reaching your destination and narrow them down to the most expedient.

Remember that above all else, your goal is to develop a smooth, efficient, streamlined system for reaching your destination. Even Ford knew he needed a streamlined system when he was thinking of ways to increase the number of vehicles he could produce in a day. He wouldn’t stop until he found a system to improve car production lines in such disruptive ways that everyone else had to follow suit if they wanted to keep up. This system helped him achieve more profit while making his product more affordable, which is one of the best ways to get more people to buy from you.

#3 Start moving, testing and tweaking as you go

Things rarely work in the real world the same way they do on paper, but that doesn't mean the work you've done on paper doesn't matter. The more planning you have done, the more prepared you will be to deal with the unexpected. For instance, it would be foolish to go on a journey of several thousands of miles without ensuring that you have travel insurance, some type of roadside assistance and access to extra funds for emergencies. If you took the time to put all of these contingency plans in place before setting out, however, you are less likely to fail in your journey due to a flat tire, vehicle breakdown or running out of gas.

Nothing in life is ever going to go 100% according to plan, but like the old adage goes: if you fail to plan, plan to fail. The more comprehensive and solid your business strategy is, the more likely it is to get you exactly where you want to go.


About the Author

Jen McKenzieJen McKenzie is an independent business consultant from New York. She writes extensively on business, education and human resource topics. When Jennifer is not at her desk working, you can usually find her hiking or taking a road trip with her two dogs. You can reach Jennifer @jenmcknzie

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)

Leave a Reply

Your email address will not be published. Required fields are marked *

business plan template

Get Instant Access to the Business Plan Template that has helped thousands of Business Owners in every sector plan and grow their business.

Learn More
fees and benefits

Our Programs start from as little as $10 a day making it affordable for all business types.

Learn More

Top Rated Articles

The History of Business Coaching

The Inner Series...   In order to understand the history of business coaching, it’s important to go back to t


How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca


7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p


Recently Viewed

Do I Really Need a Business Coach?

It's very difficult for leaders to believe that they don't have everything figured out. However, the fact is that while


How to Overcome the Most Common Barriers to Listening Effectively in the Workplace

When it comes to communication, listening actively is a very vital aspect. In the fast-paced world we live in, most peop


4 Key Factors that Will Help Improve the Customer Service of your Company

If you are a business owner, your customers are extremely important to you. They are the ones that provide you with inco

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler