How to select the right Business Coach

How to select the right Business Coach

I’ve been in the business coaching industry for over a decade now, and I can tell you that I’ve seen a huge amount of changes. In fact, all you’ve got to do is go to your local networking event or Google or do a search on LinkedIn or anything like that - in fact, if you do the search on LinkedIn for business coaching, you’ll find there’s over 40,000 in Australia alone. There’s over a million in the world who call themselves business coaches. So it’s starting to get really difficult for someone like yourself who’s just decided, ‘You know what, I’m going to get myself a business coach.’ It’s difficult for you to decide how to pick the right coach for me.


You’ve now landed on this video because you’ve started to do a little bit of research about what is the right way to pick a coach, and I’m going to help you do that today. That’s my goal. In the last decade, the good news is that I am seeing a lot of successful entrepreneurs, a lot of successful people, when you hear them talk about their success, they are saying, ‘thank you,’ to their business coach. They’re attributing their success to the fact that they have been coached toward their goals and getting the results that they’re getting.


Why you really need a business coach:


You’re probably here because you are looking for a coach because you’ve realised that it’s not that you don’t know what to do, no one’s going to say, ‘Hey, it’s not what you don’t know’ surely there’s stuff you’ve still got to learn. There’s no doubt about that. But surely some of the basic fundamentals you know you’re not doing, and you need someone to kick your butt and get that stuff done. So that's why you need a business coach.


Anyone can call themselves a business coach:


Well it is a minefield out there, and unfortunately, it’s an unregulated industry, and every Tom, Dick or Harry can call themselves a business coach and it seems that that is what’s happening. Now there’s a lot of good coaches out there, but there’s also a lot of bad coaches out there as well. And, like I said, I’ve been in this industry over a decade, and I can tell you that very, very few coaches are more than just an individual working out of a home office or a serviced office. They don’t have any real structure or process behind them. I think it’s really important if you’re going to get into a coaching relationship with a coach, that they have more than just coaching with you, that they’re able to offer training as well. And I think that’s vitally important.


Are you in the right frame of mind?


I think though what’s more about your coach when selecting your coach is making sure you’re in the right head-space up here. A business coach is not a magic pill. They don’t have magic wands, and they’re not going to fix your business in three months. So don’t even ask, ‘What results can I expect in three months?’ because really the three months you’re going to spend together is like foreplay. You’re going to be working to just get to know each other. And by the time the three months is up, you'll at least have a good idea of how you'll interact. You'll definitely have a plan in place and a way to go.


It's a Marathon:


Business coaching really is a long-term strategy for your business. We've had clients who have been with us a year, we have clients who have been with us for seven years. The reality is don’t expect the result fast, expect that it’s going to be a long-term relationship. If you walk into your coaching business relationship with that expectation, then you’re not going to get disappointed in two weeks, three weeks, four weeks when it’s not paying for itself. It’s very, very frustrating sometimes, and I liken it to an Olympic athlete... The Olympic athlete, you see them, they run the race, they get the gold medal. I can tell you it wasn't three months of training and preparation. It was years and years and years and years. Yet people think they can get a business coach and within three months make their business a success. It doesn't work that way.


It’s not about personality


Now when making sure you get the right coach, I think the main piece of advice I can give you is, it’s not about personality. You don’t have to be friendly with each other. You don’t even have to like each other, really. I guess that’s a bit harsh, you do have to like each other, but not in a friendly way, right? If you want friends, go to the pub and shout ‘schooners.’ You'll get plenty of friends. A business coach is there to hold you accountable. It’s like an unreasonable buddy. You want somebody who you can confide in. You want somebody you can trust with what’s going on, that you can talk to no matter what. You want a coach to be somebody that you know is going to be honest with you. It’s no good having someone that is lying to you to keep you happy.


You want a business coach that is tough.


If you’re in the first stages of selecting a business coach, and they’re bending over backwards being too nice trying to say ‘yes’ to everything that you ask, then it’s not what you want. Although that’s typically how people like to be sold to or think they like to be sold to. If your coach is not being honest with you even before you start paying them, forget it. They’re going to be so worried about whether or not you’re going to pay them. They’re not going to be honest with you. You need someone that’s going to be brutally honest with you from the get go. Put all your pride away and get over that stuff. Be honest with each other and get on with it.


Now pick a great business coach


Hopefully that’s helped you. It’s great news that you’re looking for a business coach. I think it’s fantastic news. I hope you find the coach that’s right for you. Now having said that, if you’d like to see what my team can do for you, I've got a team business coaches and we offer a complimentary 90 minute business coaching session to help you see if you are at the right stage to take something like this on.


About the Author


Ben Fewtrell is a sought-after Business Coach, Keynote Speaker and trainer who has featured in Virgin’s Inflight Magazine and Entertainment Portal, SKY Business and “Secrets of Top Business Builders Exposed”. He is also the host of the popular Business Brain Food Podcast where he interviews leading experts on anything and everything business.

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Leave a Reply

Your email address will not be published. Required fields are marked *

business plan template

Get Instant Access to the Business Plan Template that has helped thousands of Business Owners in every sector plan and grow their business.

Learn More
fees and benefits

Our Programs start from as little as $10 a day making it affordable for all business types.

Learn More

Top Rated Articles

How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca


Will Marketing Automation Help Your Business Grow?

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco


How CRM Can Maximize Customer Lifetime Value (CLV)

"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are


Recently Viewed

7 Ways You Can Use Your Emails To Tell Your Brand’s Story

People believed that email marketing was dead - for a while. However, the real situation is far from it. Email marketing


7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p


Your 7 Step Guide to Business Coaching

Are you thinking about becoming a Business Coach but are not sure where to start.   Here is a quick and eas

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler