How to use Facebook to strengthen your sales process

How are we doing today? In the following, I have a little trick that can help to boost your engagements wit prospects and clients through Facebook. I assume that you have noticed that the level of engagement with your Facebook posts has gone down in recent times. Here in the following article, I have a little trick that we can use to get around this rising problem. Now, whether or not you can fit this trick in will ultimately depend on your sales process and it is your job to decide if you can fit it in, or not. I don’t want to hear you say, “This won’t work for me.” I would rather hear things like, “how can I make this work in my sales process?”



There is a reason why fewer and fewer people are seeing your posts, and why you’re not reaching your target audience. At the end of the day Facebook is a business, just like us. What the people behind the scenes have found is, if they don’t give you a lot of exposure they can get you to, “pay to play,” that’s how they make their money! They want you to go down the route of sponsored advertising, so they encourage you to boost your posts. Now … Sponsored ads and post boosting can work wonders for businesses and I encourage you to look into this, see can it work for you, but be smart about it. Ok … Enough about sponsored ads, that’s not what we’re here to talk about today. I want to tell you something that you can do for free, something that can really bolster up your sales process.

This trick will work especially well if you’re the type of business that has a longer lead time on the decision-making process, or if you have to set up sales meetings or work on an enquiry or quotes basis. So, this is what I want you to do - set up a private Facebook group for your business. You have probably noticed yourself, you see more content on Facebook from a private group than you do from a Facebook page, right?

What you want to do is set up a Facebook group and make sure it’s connected to your Facebook business page. This is a group that you can put your prospects into. You can call it whatever you like XYZ Building or ABC Plumbing information, call it whatever you want!

The next step is using this group. Basically, when you talk to a prospect, get them to join your group. Plug your Facebook group when you start your initial sales conversation. Let them know that you have an array of content, tell them that they can watch videos, look at photos, tell them there are areas to have discussions, and ask any necessary questions.

The Facebook group is private. Make sure to add anyone who is considering doing business with you. Do this at the start of your engagements! Add them to it; make them look for the group. Get them to make an application and approve them on the spot! Once they are in this group, a few magical things happen. Firstly, they are more likely to see any content you post. Why is this? If an individual is part of a group, it shows Facebook that they are interested in what that group has to offer. Basically Facebook prioritises content from that group into their newsfeed. If you’re not in any Facebook groups I encourage you to join a few and you will see this for yourself.

Make sure that you are a group admin! If you are a group admin, you don’t just see who likes or comments on the post. You can see how many people have viewed the post, and it shows you right down to their names. Your able to see how is looking at what. This can really help from a sales point of view. For example, if you notice that someone is looking at every one of your posts, you should consider carrying out a sales phone call or follow up call to them.

Private groups are a great tool that you can use to leverage of Facebook without having to pay for sponsored ads. But the best thing about it is, if carried out correctly and effectively you can actually get a much higher reach than you would with any Facebook business page. If you have a business page you have to invest a lot of time and money to get engagements and reach your target audience, and even at that people still might not see your posts.

So there you have it! There is a quick tip on how to bolster your sales process and continue to build up your client relationships for free using Facebook. You can get an insight into which prospects are super interested and shows you who is looking at what. Try it out, see how it works and you will see it is a very, very effective method!

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Rated Articles

How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca

LEARN MORE

Will Marketing Automation Help Your Business Grow?

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco

LEARN MORE

How CRM Can Maximize Customer Lifetime Value (CLV)

"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are

LEARN MORE

Recently Viewed

How much does Business Coaching cost?

If you are looking to find out an approximate cost for business coaching, then this article is for you. Whilst business

LEARN MORE

The Importance of Constructive Feedback

Knowing how to keep employees motivated and performing at their best is normally always on the mind of a manager. While

LEARN MORE

How to Overcome the Most Common Barriers to Listening Effectively in the Workplace

When it comes to communication, listening actively is a very vital aspect. In the fast-paced world we live in, most peop

LEARN MORE
  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler