Online reputation is one of the most powerful conversion drivers since 97% of shoppers say reviews influence their buying decisions. People tend to trust their peers more than brands and advertisements, so it's up to you to take advantage of customer testimonials.
Networks such as Facebook and Instagram play a major role in this field because consumers aged 18-34 are most likely (95%) to follow a brand via social networking. Make sure to build your follower base because we are about to show you how to grow the business through social networks.
Here are eight tactics on how to use social media customer reviews to boost conversions. Let's take a look!
#1 Build a community of loyal followers
Before you can expect a lot of customer reviews on social platforms, you need to build a community of loyal followers. According to social media strategists at the Aussie Writings Service, you need to engage online by posting interesting content, asking users to answer your questions, and inviting them to comments: "When other users see your brand is inspiring so many followers to engage, they will likely check out your links and take the desired action."
#2 Use website testimonials
The easiest way to prove professional authority is to share written testimonials directly from your website. Show the followers that your previous clients are satisfied with your work, but make sure to add convincing visuals that present real customers.
#3 Add social share buttons to the website
If you really want to improve the conversion rate through Facebook and other networks, you need to add social share buttons to the website. That way, users who like your products or services can easily spread the word online.
#4 Display social media statistics
There are different types of customer reviews and social media statistics definitely represent one of these types. Namely, each website has a counter that clearly displays the number of Facebook Page likes or Instagram, Twitter, and LinkedIn followers. In this case, a sheer power of numbers proves that your brand is credible, which can inspire other website visitors to follow your social accounts and engage with your content.
#5 Share YouTube testimonials
Marketers who take customer reviews seriously will always try to go beyond written testimonials and shoot video content. Short videos are usually more appealing and easier to digest, so we strongly recommend you start producing them and posting on YouTube.
People watch over one billion hours of YouTube videos a day, which clearly proves the power of this social platform. But that's not everything as you can also post YouTube links online to impress followers on other networks as well.
#6 Improve ranking with social media
Conversion rate largely depends on the SEO potential of your website. If you cannot rank highly among other niche-related websites, then you should do everything it takes to improve SERP. One of the best options is to utilize social media testimonials to raise brand awareness and promote website content. It will create extra buzz around your brand and influence search engine ranking in the long run.
#7 Enable social login signups
Users don't really enjoy investing too much effort in their online activities, including the pre-purchase signups. Social login is a convenient way to make this process simpler because it enables potential customers to seal the deal with one click only. Pair it with social reviews and you'll see a powerful online conversion tool at your disposal.
#8 Publish media mentions
Although peer-to-peer recommendations play the most important role in online testimonials, you should not waste the opportunity to publish media mentions whenever you earn one. Media mentions allow you to reach wider audiences, but you can post it online to keep your target audience informed as well – it will add a subtle touch of exclusivity, making your brand even more irresistible.
Social networks aren't only the way to raise brand awareness but also a major business driver. Using the likes of Facebook, Twitter, and Instagram, you can generate more leads and eventually increase the number of full-time shoppers.
In this post, we revealed eight tactics on how to use social media customer reviews to boost conversions. Think about these tips and use the ones that fit your marketing strategy – it could give a major push to the business sooner than you think!
About the Author
Olivia is a passionate blogger who writes on topics of digital marketing, career, and self-development. She constantly tries to learn something new and share this experience on various websites. Connect with her on Facebook and Twitter.