8 hits on how to use Social Media Customers Reviews to boost Conversion

8 hits on how to use Social Media Customers Reviews to boost Conversion

Online reputation is one of the most powerful conversion drivers since 97% of shoppers say reviews influence their buying decisions. People tend to trust their peers more than brands and advertisements, so it's up to you to take advantage of customer testimonials.

 

Networks such as Facebook and Instagram play a major role in this field because consumers aged 18-34 are most likely (95%) to follow a brand via social networking. Make sure to build your follower base because we are about to show you how to grow the business through social networks.

 

Here are eight tactics on how to use social media customer reviews to boost conversions. Let's take a look!

 

#1 Build a community of loyal followers

 

Before you can expect a lot of customer reviews on social platforms, you need to build a community of loyal followers. According to social media strategists at the Aussie Writings Service, you need to engage online by posting interesting content, asking users to answer your questions, and inviting them to comments: "When other users see your brand is inspiring so many followers to engage, they will likely check out your links and take the desired action."

 

#2 Use website testimonials

 

The easiest way to prove professional authority is to share written testimonials directly from your website. Show the followers that your previous clients are satisfied with your work, but make sure to add convincing visuals that present real customers.

 

#3 Add social share buttons to the website

 

If you really want to improve the conversion rate through Facebook and other networks, you need to add social share buttons to the website. That way, users who like your products or services can easily spread the word online.

 

#4 Display social media statistics

 

There are different types of customer reviews and social media statistics definitely represent one of these types. Namely, each website has a counter that clearly displays the number of Facebook Page likes or Instagram, Twitter, and LinkedIn followers. In this case, a sheer power of numbers proves that your brand is credible, which can inspire other website visitors to follow your social accounts and engage with your content.

 

#5 Share YouTube testimonials

 

Marketers who take customer reviews seriously will always try to go beyond written testimonials and shoot video content. Short videos are usually more appealing and easier to digest, so we strongly recommend you start producing them and posting on YouTube.

 

People watch over one billion hours of YouTube videos a day, which clearly proves the power of this social platform. But that's not everything as you can also post YouTube links online to impress followers on other networks as well.

 

#6 Improve ranking with social media

 

Conversion rate largely depends on the SEO potential of your website. If you cannot rank highly among other niche-related websites, then you should do everything it takes to improve SERP. One of the best options is to utilize social media testimonials to raise brand awareness and promote website content. It will create extra buzz around your brand and influence search engine ranking in the long run.

 

#7 Enable social login signups

 

Users don't really enjoy investing too much effort in their online activities, including the pre-purchase signups. Social login is a convenient way to make this process simpler because it enables potential customers to seal the deal with one click only. Pair it with social reviews and you'll see a powerful online conversion tool at your disposal.

 

#8 Publish media mentions

 

Although peer-to-peer recommendations play the most important role in online testimonials, you should not waste the opportunity to publish media mentions whenever you earn one. Media mentions allow you to reach wider audiences, but you can post it online to keep your target audience informed as well – it will add a subtle touch of exclusivity, making your brand even more irresistible.

 

Conclusion

 

Social networks aren't only the way to raise brand awareness but also a major business driver. Using the likes of Facebook, Twitter, and Instagram, you can generate more leads and eventually increase the number of full-time shoppers.

 

In this post, we revealed eight tactics on how to use social media customer reviews to boost conversions. Think about these tips and use the ones that fit your marketing strategy – it could give a major push to the business sooner than you think!

 

About the Author

 

Olivia RyanOlivia is a passionate blogger who writes on topics of digital marketing, career, and self-development. She constantly tries to learn something new and share this experience on various websites. Connect with her on Facebook and Twitter.

 

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Rated Articles

How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca

LEARN MORE

Will Marketing Automation Help Your Business Grow?

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco

LEARN MORE

How CRM Can Maximize Customer Lifetime Value (CLV)

"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are

LEARN MORE

Recently Viewed

What is the Attitude of a great team member?

One of the keys to being really successful in business is having the right people in your team, and I think that goes

LEARN MORE

How much does Business Coaching cost?

If you are looking to find out an approximate cost for business coaching, then this article is for you. Whilst business

LEARN MORE

4 Key Factors that Will Help Improve the Customer Service of your Company

If you are a business owner, your customers are extremely important to you. They are the ones that provide you with inco

LEARN MORE
  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler