The Changing Landscape of Video Production in Business

The Changing Landscape of Video Production in Business

The change in how businesses use video has been phenomenal over the last five years, and I should know. For 25 years I’ve been producing corporate videos. It’s been fascinating to see how businesses are embracing the power of video in 2018.


Here are my top 7 changes in the video production landscape over the last few years.


Quantity is the name of the game


I’ve noticed in the last couple of years that businesses have realised that having one impressive video is not enough. Video has shifted from being a marketing tool to being a business communication tool.


The value of a clear video that delivers a simple message in an effective manner is being appreciated. Communicators and business owners understand that video is an essential tool to engage their audience and deliver their message.


Businesses are now looking at how to incorporate a regular video plan into their communication strategy. This includes creating monthly productions to engage their audience.


Shorter is good but longer has its place


Short (60-90 second) videos are still important to quickly deliver your compelling message. However where you can articulate a problem that you are solving, then there is the opportunity to create longer content that addresses the key questions your viewer has.


When the information delivered is helpful and useful, there is more tolerance to longer form productions. Well structured longer form productions can also serve as a sales tool. These offer the “sale” as a solution that solves the viewer’s problem.


Technology is being embraced


With high definition cameras bouncing around in handbags and pockets, there has never been an easier time to create high-quality videos. People often forget that the phone, which they take for granted, is usually a $1,000 piece of technology.


It is easy to underestimate just how good it is, but more and more people are becoming aware of just how useful their phone cameras are.


Of course one of the great aspects of the phone cameras is how easy they are to use. People are more prepared to have a go since they can. This is making it easy to create content and people are taking advantage of it.


More resources are available


While filming has never been easier there are also some amazing resources online to help with the post-production. The reality is editing takes a lot longer than you think and often after doing it once, either you love it or you hate it.


There are online resources such as and Upwork which allow you to upload your footage and have someone do the editing on your behalf. Or someone can create that awesome video opener for you for only $5.


The world has become a lot smaller and we have amazing access to brilliant people for a mere few dollars. People all around the world are solving problems and making it easier than ever to create impressive videos.


Businesses understand they need to be using video


The conversation has shifted around video over the last five or so years. Initially there was a need to demonstrate the benefits of video and why to consider using it. It was a bit like having a website about 15 or 20 years ago.


These days any business that has a website understands they should have video content on it. They should be engaging with their audience with compelling videos. So now the conversation has shifted from the need for videos to what type of videos will work best for our business and how to create professional videos in an affordable sustainable way.


Social Media platforms love and want video


All the major social media platforms have now incorporated video into their streams. They want video content and they want you to give them video content.


For those who incorporate video into their social media feeds, they are rewarded with greater promotion of the post and more engagement.


There are a lot more video producers out there


It seems anyone with a DSLR camera is prepared to call themselves a videographer these days. There has certainly been a growth in the number of video production companies in the marketplace.


Of course this is a double-edged sword for the businesses who are looking to find a video producer for their project. There are plenty to choose from but who will do a good job?


As with any service or supplier you need to do your research. See what they have done before, review testimonials and trust your gut to some extent. Do they really know what they are talking about and can they demonstrate a strategic approach to your production requirements?


Geoff Anderson Author, Shoot Me Now

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)

Leave a Reply

Your email address will not be published. Required fields are marked *

business plan template

Get Instant Access to the Business Plan Template that has helped thousands of Business Owners in every sector plan and grow their business.

Learn More
fees and benefits

Our Programs start from as little as $10 a day making it affordable for all business types.

Learn More

Top Rated Articles

How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca


Will Marketing Automation Help Your Business Grow?

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco


How CRM Can Maximize Customer Lifetime Value (CLV)

"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are


Recently Viewed

7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p


9 Skills Every Businessman Needs To Have When Starting a Business

Starting a business is no easy challenge. As a business owner, you must have the ability to lead your company to success


How to Set Up a Small Business in Australia – Tips for Tradies

While running a small business as a tradesman can take a lot of time and effort, setting up a small business in Australi

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler