The Key Steps for a Small Business Marketing Plan (Part 2)

The Key Steps for a Small Business Marketing Plan (Part 2)

Part 2 of our Marketing Planning Key Steps Guide continues with the major considerations for the Digital Strategy and Social Media Strategy components of your effective Marketing Plan. The Guide outlines the key steps to create an effective Marketing Plan so you can get more leads, clients and sales for your Business. Be sure to check back soon for the next part in our three-part series of articles on understanding the key elements of an effective marketing plan.


#6 Digital Marketing


What you need to do is make sure you are thinking about Digital Marketing (any content online):




It's important to get your strategy right by asking these questions below:

  • Does the website reflect your brand strategy?
  • Where does the website fit into your sales process?
  • How easy is it for your visitors to navigate?
  • Do you just talk about your business or do you talk about what the prospect needs?
  • Is it optimised for mobile?
  • Do you have a blog?
  • What content will you add on a regular basis?
  • How are you going to gather info from visitors to your site (so you can open up a dialogue later on)?
  • What automation do you have to make sure all enquiries are handled promptly?
  • What marketing and sales tools will you need to integrate with the website?
  • How will you get people to the website?
  • What keywords will you be targeting and what SEO will you be doing?
  • What email marketing you will be doing?
  • What online marketing you will be doing?


SEO (Search Engine Optimisation)


  • SEO is not just about being seen on the first page of Google - but being on page one for the right keywords and for the right audience. It starts with the keywords i.e. what people are searching for when they are trying to find solutions to their problems.
  • SEO typically is broken down into "on-page" factors and "off-page" factors that are both important in getting your website found when prospects and customers are looking for you
  • On page SEO is all about optimising parts of your website that affect search engine rankings. Look at things like Title tags, Headings, URL structure, Alt text for images, fast-loading pages or page load speed, page content and internal linking
  • Off page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. The biggest off-page SEO factor is the number and quality of backlinks to your website.


Some ways you can build links to your site is through:


  • Creating awesome content that people want to link to because it is valuable
  • Creating an effective Google for business listing
  • Listing on general directories like Yellow Pages, True Local and Yelp and specific industry directories Houzz, Trip Advisor etc.
  • Social media shares of your content that generate links
  • Outreach emails to influencers in your field
  • Guest blogging on sites related to yours.




  • People have been repetitively saying for the last decade email is dead. Email is still very much alive and well as it is still the most effective way to reach out to people and get them to come back to your website and your content.
  • Effective Email is about creating compelling subject lines to get email opened then compelling content to get engagement and "clicks" back to your website


Online Advertising


You may also want to look at online advertising. Online advertising can consist of things like Google Adwords, Facebook advertising and Remarketing.


Don't know what Remarketing is? If you have been on Facebook or Google and you see ads appear for the same product or service you have just looked at – this is remarketing.  It's a very cost-effective way of increasing website visitors.


#7 Social Media Strategy


Social Media is an essential part of marketing but you need to think about what platforms you want to be on. The most common question people ask is what platforms work best? The answer is, whichever platform your customers are on now and will engage with your business on. So, it's not which platform works best rather 'Where are your customers?'


A Facebook presence is essential for all businesses today but don't think you need to be on every other social media channel. For example, if your customers are not on Instagram don't be on Instagram. However, if your customers are on LinkedIn, you should also be on LinkedIn.


So, for each of the main Social Channels except Facebook (LinkedIn, Twitter, YouTube, Instagram, SnapChat, Messenger) you need to think about whether your clients are using these channels, what engagement you are going to have with them, what content you are going to share and how often you are going to share that content.


You should also consider advertising on Social Media. For example, you need to regularly post on Facebook but only 4% to 6% will see the post, so unless you are supplementing these posts with advertising you will not get the full benefits of Facebook.


Want to increase your Leads, Clients and Sales? The Marketing Strategy Co develops effective Marketing Plans and supports businesses with ongoing fixed-price Marketing. Just contact Kym at the Marketing Strategy Co for an obligation-free discussion on our + Leads + Clients + Sales approach.


Kym Heffernan

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Leave a Reply

Your email address will not be published. Required fields are marked *

business plan template

Get Instant Access to the Business Plan Template that has helped thousands of Business Owners in every sector plan and grow their business.

Learn More
fees and benefits

Our Programs start from as little as $10 a day making it affordable for all business types.

Learn More

Top Rated Articles

The History of Business Coaching

The Inner Series...   In order to understand the history of business coaching, it’s important to go back to t


How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca


7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p


Recently Viewed

7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p


How to Overcome the Most Common Barriers to Listening Effectively in the Workplace

When it comes to communication, listening actively is a very vital aspect. In the fast-paced world we live in, most peop


Build Your Corporate Identity with These Five Simple Branding Tips

Corporate identity. When combined, these two words seem so intimidating especially if you're an owner of a startup or ev

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler