Leveraging Linkedin Company Pages for Growing Your Small Business

Leveraging Linkedin Company Pages for Growing Your Small Business

Wondering how to leverage a Linkedin Company Page to grow your business?

 

30 million businesses already have LinkedIn pages. How about you?

 

If you’re serious about growing your company profile online, then it’s time to invest some energy into building your company profile using Linkedin company pages.

 

Setting up and Leveraging A LinkedIn Company Page

 

A Linkedin Company page can help you to build credibility with your target audience.

 

When you’ve created your personal profile (which we covered in be sure to create a profile for your business (also known as a “Company Page”) too.

 

Then link to your company page from the experience section of your personal profile.

 

LinkedInBusinessIMG1

 

Your Linkedin company page gives you one major advantage over your personal profile – it allows you to measure performance over time.

 

You can access data and insights into how the company page is performing, something you can’t do with a personal profile (as yet).

 

LinkedInBusinessIMG2

 

15 Tips for Making The Most of Your Company Page on Linkedin

 
  • Fill out all necessary sections about your business.
  • Share case studies because they are a statement of what your business is capable of
  • Keep your page public and update people by posting on a regular basis.
  • Use rich media and let go of stock images. Try replacing those with unique images that represent your brand.
  • Set a content schedule and consistently try to share posts 2-4 times a day. (You can utilise a third party scheduling tool like Buffer or Hootsuite to save time)
  • Re-share content of other people/companies that you find relevant and valuable for your target audience. (Make sure to add a couple of sentences and your own insights when doing this)
  • Use SEO keywords in your posts because it’s a great way to gain traffic and remain at the top of Google’s research.
  • Re-purpose company blogs and articles by creating articles inside of Linkedin using the inbuilt article publishing tool.
  • Make your status updates short and get to the point. Busy professionals on LinkedIn don’t have time to read novels.
  • Interact with people, set up Q&As. Update people about any upcoming events.
  • Let people see your company’s culture by listing your employees and their profiles.
  • Use tools to measure engagement. Like adding tracking codes at the end of your links. By doing this you can see how much traffic you’re getting.
  • Link your company page to your website. This way you’re boosting your online presence.
  • Create showcase pages. A showcase page is related to one particular section of your business.
  • Re-share updates on your company page to your personal profile. This is a good way to invite people who are following your personal profile updates to also follow your company page. See example in the image below.
 

LinkedInBusinessIMG3

 

Related: How To Make The Most Of Your Company's LinkedIn Page

 

Here’s a video that explains how to create a company page that’ll professionally represent your business:

 

 

Get Started With Linkedin Company Pages

 

Now it’s over to you…

 

Follow the steps outlined above to take advantage of the great opportunity that Linkedin provides small businesses like yours to grow their profile online.

 

I always recommend my clients put some effort into building both their personal profile as well as their company page on Linkedin.

 

Got a question about Linkedin pages, profiles or anything else related to building your brand online? Let us know in the comments.


 

About the Author

 

Anfernee Chansamooth is a copywriter and content strategist helping up-and-coming influencers, thought leaders, and community builders to craft and tell stories that sell. He’s the Director at Simple Creative Marketing, and co-host of the Founders Connect podcast on iTunes.

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