Leveraging LinkedIn Personal Branding and Company Pages for Small Business Success

Leveraging LinkedIn Personal Branding and Company Pages for Small Business Success

Wondering how leveraging LinkedIn for personal branding can help your small business to succeed? Follow the tips in this article.


590 million+ users and 30 million businesses already have LinkedIn pages. How about you?


If you’re serious about growing your profile online, then you’ll need to take a serious look at using Linkedin as a place to welcome future clients, employees and partners.


So why is LinkedIn good for business?


LinkedIn gives your small business visibility


LinkedIn has more than 260 million users that are active monthly. You can only imagine the amount of content and traffic LinkedIn has, right?


Try this quick exercise… search the name of a leader in your industry in Google and there’s a good chance their LinkedIn profile will appear at the top of the results.




Unlike other social platforms, LinkedIn is all business. It’s the perfect place for you to explain what you do, how you do it and why you do it.


This is why it’s key for you and your business to be on Linkedin.


Of course it’s up to you to choose what you think is essential for people to know about your business. You have the tools and the freedom to customize everything to your liking.


Network with like-minded professionals


Want to cut down on costs and time traveling to networking functions?


Every second 2 more professionals join LinkedIn, so why not do your social networking on LinkedIn?


You’ll have a chance to connect with great people, share thoughts with them, and build real relationships (that you can take offline, and should).


You can also use Linkedin’s built-in functionality to ask for recommendations, and optimize your profile to attract business opportunities. More on this below.




Be seen as an expert and learn from experts


Why not teach what you know to others and build your credibility as an expert or thought leader?


You can also take advantage of all the free content being shared by others and learn from those at the top of their industry.


Building your personal brand with a Linkedin profile


When signing up for your personal profile choose a friendly picture in high resolution.


Set your profile to 100%. Since your headline will be the first part of your description that people see, make your current title count.


Tell people about your previous experiences, about your education, positions and goals.


After this share, connect, join groups and don’t forget to make your profile public!


You no doubt have heard that “people are more likely to do business with someone they know, like and trust”.


So by consistently publishing content and engaging with your target audience on Linkedin you’ll establish authority and presence.


Just remember...


The key to success building your brand is to always be actively solving problems your ideal clients face.


Your unique opinion makes you and your brand stand out, so don’t be afraid to be yourself and share your opinions and experiences with your target audience.


Related: Why is LinkedIn important for personal branding?


7 Winning Small Business LinkedIn strategies


Teach don’t pitch


When trying to connect with anyone, the best approach is to always give first.


Sharing your strategies and case studies with your audience will position you as a credible expert. Get people interested in what you have to say and they will pay for your solutions


Use the advanced search


Want to connect with potential clients, referral partners, team members or journalists? Use LinkedIn’s advanced search. You can search for your ideal matches by their job titles and location.




Ask for introductions


Always check for mutual connections too. If you know somebody who knows someone who might the person you’re trying to connect with, ask them to introduce you.


Respect the connections that can provide an introduction. Explain why you need the introduction and give them space to decide.


Go direct and personalise connect requests


When you have nobody to introduce you, you need to approach contacts directly.


When doing so, you should write a personal but up-to-the-point message. You should acknowledge a common factor, engage in their posts and let them know why you respect them and/or their company.




If they accept your request start a conversation and nurture the connection.


Expand from your network. Ask people who trust you for further introductions.


Use Linkedin for industry news and research


Keep up with the latest news related to your work.


Follow other companies, follow your competitors, follow thought leaders.


All this will help you gain insight into how other people solve problems. What are they doing and is that something that can work, or help your business.


Involve other people


Let your employees post on your company’s profile so you can reach even more people.


You can tag your connections to your posts. Do this as long as your connection is relevant to the post.


Use and create groups to connect with other people in your niche.


Build relationships 1-to-1


As much as I encourage consistent publishing of posts and articles on Linkedin I can’t stress this enough - relationships are built in private messages.


You can’t automate this with a tool, and you can’t skip this if you’re serious about growing your reputation and developing real relationships.


Aim for 20% public posting, and 80% private messaging. If you want to go even more pro, then invite your connections to jump on a zoom/skype call or a local coffee if you’re in the same local area.


Get started with Leveraging Linkedin for Personal Branding


The key to success with building your brand is to:

  • get started by applying some of the tips shared here, and
  • get consistent with publishing updates and building connections.

When you’ve done this for 90 days straight then you’ll no doubt see the advantages of Linkedin. Send me an update or any questions too as I’d love to know how you go.


About the Author


Anfernee Chansamooth is a copywriter and content strategist helping up-and-coming influencers, thought leaders, and community builders to craft and tell stories that sell. He’s the Director at Simple Creative Marketing, and co-host of the Founders Connect podcast on iTunes.


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