How to use LinkedIn to grow your Community and Increase your Sales

How to use LinkedIn to grow your Community and Increase your Sales

Many business owners and sales teams have asked whether LinkedIn is worth the effort. Is it just a waste of time and money? LinkedIn is known for its directory of Business Owners, professionals and recruiters, and if used correctly, it can be one of your key Marketing Strategies. Job seekers are always on LinkedIn looking for their next opportunity. Recruiters are hunting for their top candidates. Business coaches are looking for the ideal client and Business Owners are looking for media opportunities. These are only a few things that active LinkedIn users are using this incredible Social Media platform for. After using this platform for a while, here are seven things you can do to grow your community and ultimately your sales through LinkedIn. Create your Avatar Before jumping into creating your LinkedIn strategy, it is important to chalk out what you want out of it and who you want to target. The best way to start doing this is to create an avatar. Your Avatar is your ideal client. For example, if you are trying to recruit people to sell a franchise to, your ideal client would be people who are already in that business, have experience in the business model, are out of a job, are sick of the 9-5, house wives who want to work their own hours … the list goes on. Create your avatar and use this as a criterion for when you find your leads on LinkedIn. Using Sales Navigator LinkedIn has the ultimate tool which helps any business increase their sales. Using Sales Navigator helps you create lists of leads according to your avatar and allows you to engage with them at your own pace. For example, you can create a list of Lawyers in the Sydney CBD and save that list. Once you have saved a list, go ahead and add these leads to your navigator. Once added, you can see what your selected lawyers are doing on LinkedIn which gives you the opportunity to engage them by “liking”, “commenting” or “sharing” their posts. By engaging, you are creating a presence on LinkedIn and people will get to know you and click on your profile to see what you do. Engagement Pods An engagement pod is one of the fastest ways to boost engagement on LinkedIn. It is a group chat of a few people you know who have agreed to engage in your posts by Liking, Sharing and Commenting. The whole group participates and gives your posts (and their posts) a chance on the LinkedIn feed. The more engagement your post receives, the more visibility it gets on the news feed. Plan your content It is important that you stay consistent when using LinkedIn. If you start posting and get some traction, continue providing vale to your audience. What makes a post engaging is videos, photos and stories. When you post, make sure you are not always selling or inviting people to events. Make it more personal and help them get to you know you. To stay consistent, plan your content out 6 months to a year in advance. Highlight this in your Marketing Plan and use this as one of your strategies to generate leads. Pick your topics, list them down and review so that you are always up to date. If you are too busy to create content regularly, then perhaps engage in a copy writer. Get a team together to make your LinkedIn Strategy work. Draft your messages for Invitations For you to stay considerably effective, draft your invitations beforehand. Keep a list ready to go so that you can cut and paste and send invitations quicker. This also comes in handy once you outsource your LinkedIn Strategy to someone else. If someone else is doing the inviting for you, they have a list of invites to choose from ready to do. For more information on how Max My Profit can help you with your business, please contact us here.

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Rated Articles

How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca

LEARN MORE

Will Marketing Automation Help Your Business Grow?

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco

LEARN MORE

How CRM Can Maximize Customer Lifetime Value (CLV)

"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are

LEARN MORE

Recently Viewed

How I changed my Facebook Business Page Name

I started a Facebook page for my business many years ago. I had spent thousands of dollars running ad campaigns and gain

LEARN MORE

7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p

LEARN MORE

The Top 5 Challenges of Scaling from Small to Medium

“How can I scale my empire?” If you've ever asked yourself this question, then keep reading to learn about the top 5

LEARN MORE
  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler