I was recently on a podcast where I got asked the age-old business question – why do most businesses fail?
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It’s no surprise that many companies use social media to interact with their audiences. B2C companies have always used social
Online reputation is one of the most powerful conversion drivers since 97% of shoppers say reviews influence their buying decisions.
Corporate identity. When combined, these two words seem so intimidating especially if you're an owner of a startup or even
Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca
Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco
"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are
I started a Facebook page for my business many years ago. I had spent thousands of dollars running ad campaigns and gain
If you run a B2C business, it's important that your customer-facing staff be trained to deal with customers in a sensiti
In a virtual world, virtually anything is possible. This is becoming increasingly evident for the host of small