Test and Measure

Test and Measure

Does your marketing work?


Your Introductory guide to testing and measuring your marketing.  This is part one of our 6 part Test and Measure series.


Testing & Measuring in your business is the one sure thing that will assist in achieving massive results.


Welcome to the MaxMyProfit Testing & Measuring system. We are really looking forward to reviewing your results and helping you to develop your business into “A Commercial Profitable Enterprise That Works Without You!”


You will find included in this package the Testing & Measuring System basic forms. This contains all of your master forms for the first 6 weeks. Before you start using the forms, we recommend you copy them and retain the originals. By doing so, should we jointly decide to extend the measuring beyond the six weeks, we will immediately have the recording documents available.


The forms you complete will help determine your conversion rate; average dollar sale and where your leads and prospects are coming from. If you need to refine any of the forms for your business that's fine. As long as you can track how many leads are coming in, how many sales are being made, what is your average $$$ sale and (if you are a repeat business) how many times your customers are coming back.


The layout of the Daily Sales Sheets may vary from business to business, but the weekly total sheets remain the same. So when you take on your next business all you may need to alter will be the Daily Sales Sheet.


Each of your team members must have a Daily Sales Sheet, and also put one near each phone along with your phone scripts (when we've designed them) so you can take the details of each caller, and how they found out about you.


Selecting a "High C" team member (pretest using the DISC forms) and making it their responsibility to compile the totals of these sheets every day and every week will also aid you in identifying what areas of your business need work. High C's will love this task, D's and I's will probably want to avoid it like the plague!


However, "knowing your numbers" is the most important area of your business so make sure your team members know just how important their role and this task is to the growth of the business. You will be required to test and measure for six weeks before we decide if we continue beyond that period. Any Testing and Measuring for the following periods will be carried out in six-week blocks with each block being called "a period".


You will be required to analyse your daily, weekly and period forms for the first six weeks, and then just your weekly and period forms thereafter. This will give a trend analysis so that we can make qualified decisions in your business. This is a step-by-step process to determine how we are going to achieve those goals.


Your coach will discuss all this with you in your initial 90 days of coaching.


About the Author


Ben Fewtrell is a sought-after Business Coach, Keynote Speaker and trainer who has featured in Virgin’s Inflight Magazine and Entertainment Portal, SKY Business and “Secrets of Top Business Builders Exposed”. He is also the host of the popular Business Brain Food Podcast where he interviews leading experts on anything and everything business.

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Leave a Reply

Your email address will not be published. Required fields are marked *

business plan template

Get Instant Access to the Business Plan Template that has helped thousands of Business Owners in every sector plan and grow their business.

Learn More
fees and benefits

Our Programs start from as little as $10 a day making it affordable for all business types.

Learn More

Top Rated Articles

The History of Business Coaching

The Inner Series...   In order to understand the history of business coaching, it’s important to go back to t


How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca


7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p


Recently Viewed

7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p


How to Overcome the Most Common Barriers to Listening Effectively in the Workplace

When it comes to communication, listening actively is a very vital aspect. In the fast-paced world we live in, most peop


Build Your Corporate Identity with These Five Simple Branding Tips

Corporate identity. When combined, these two words seem so intimidating especially if you're an owner of a startup or ev

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler