How to Turn your likes into Sales
Social media has taken the world by storm. As a result, it has now become essential to tap into social media platforms, such as Facebook, to reach your customers. Still, it is imperative to understand the strategy for converting likes into actual sales.
Know your Sales Funnel
One of the first and most important things to understand in order to turn your likes into sales is developing an understanding of the nature of your sales funnel. Simply put, if you do not understand the process behind your sales funnel, it can be difficult to turn those leads into sales. Make no mistake that a 'like' is precisely that — a lead. Therefore, the first step in the process is to understand how the relevant marketing channel develops leads and how the follow-up process works. This may mean that you need to do some testing in order to determine exactly where your lead may be in the buying process and at what rate you can expect a 'like' to convert to a sale. In particular, it is important to understand that in most cases, when using social media, you will be reaching prospective buyers earlier in the actual sales process than with traditional sales methods.
Make it easy for people to convert
Once you have developed an understanding of the relevant sales funnel, it is important to make sure that you are making the most of the path to conversion. In other words, you need to make sure that it is as easy as possible for prospective buyers to make a purchase. The more difficult it is for someone to make a purchase, the less likely it is that they will do so. To develop a better understanding, take some time to review your Facebook page. Determine the number of steps that a buyer must go through in order to make a purchase. One of the best ways to make conversions easier and faster is to create a tab that will make is possible for fans of your business to actually convert while they are still on Facebook rather than having to click on a link to be taken to your website.
Allow for Soft Conversations
It is also a good idea to make sure prospective buyers have opportunities available for what is known as soft conversion. Since leads stemming from social media are derived earlier in the sales process, it is important to provide opportunities to convert fans into newsletter subscribers. This can provide an ideal opportunity for letting prospective buyers know about your products and services. These leads are quite valuable as they have already demonstrated that they are interested in what you have to offer.
Test and Measure your Social Media Marketing
Finally, it is important to make sure that you follow-up and measure the results you receive from your social media marketing techniques. This is truly the only way you will be able to know what works and what does not work. By using a variety of metrics, you can determine which methods to keep and which areas are not worth an investment of time or money.
About the Author
Ben Fewtrell is a sought-after Business Coach, Keynote Speaker and trainer who has featured in Virgin’s Inflight Magazine and Entertainment Portal, SKY Business and “Secrets of Top Business Builders Exposed”. He is also the host of the popular Business Brain Food Podcast where he interviews leading experts on anything and everything business.