7 Effective Ways to Use Technology in Your Small Business

7 Effective Ways to Use Technology in Your Small Business

With almost 30 million small businesses making up the majority of the US business scene (roughly 99% of it, actually), it’s no wonder every single one of them can and should do their absolute best to gain a competitive edge. In the modern era, that translates to utilizing your time more efficiently with the right project management platforms, automating marketing reporting every month, or implementing AI into your business operations to cut costs. It boils down to identifying the issues and finding the most effective way to resolve them.

 

It seems that tech-driven solutions are the most cost-effective and simplest ways to help your small business rise to the surface, and even more importantly, stay there for the long haul. The following are some of the tried and tested tech options you can utilize in your own attempt to improve your chances of success!

 

Time-tracking for better productivity

 

Most small business owners wear a myriad of hats until they consider their brand a stable entity. That often means taking up the role of an HR manager, social media guru, a marketing expert, and an account executive all at once. However, even if you’re experienced and qualified enough to fit into all of these roles, keep in mind that multitasking is a productivity-killer.

 

Utilize time-tracking tools that will give you a better insight into how you allocate your time throughout the day, and what changes you can make to become more productive over time.

 

CRM for stronger customer relationships

 

No matter how ingenious your brand may be, if you’re not in it for the sake of your customers, they’ll know and they’ll leave. Nurturing those relationships from day one with the right CRM software can help you build a loyal customer base, and ultimately expand and manage your business more efficiently. Most of them are designed to be used by entire teams, so that you can delegate tasks according to priority and still oversee the results on your own terms.

 

With all of your communication on record, you can use it to cross-sell and up-sell, increase your revenue in time, and improve how you and your newest team members communicate with any demanding customers.

 

Wi-Fi for seamless communication

 

Small businesses of all industries need to be online in order to connect with their audience, and stay active with their own branding efforts through content dissemination, regular client communication, and other initiatives. Such essential perks are ensured by the world’s most renowned providers that will supply you with a secure connection, limitless Wi-Fi access to all your employees, and a fast internet service for glitch-free communication, internal and external.

 

Additionally, internet access is vital so that you and your teams can conduct research on a regular basis that will help you stay on top of the latest business trends as well as your customer needs. You can also conduct online surveys, collect data, and stay in touch with your customers on a regular basis.

 

Chatbots for an improved experience

 

While your business is still in the growing stages, it’s vital to be there for your customers in order to establish trust, especially in the realm of ecommerce. Utilizing platforms such as Shopify can help brands make the most of their many features to ensure a superb experience for their users. That is why every professional Shopify agency includes the latest tech innovations such as chatbots to optimize user experience and ensure customer satisfaction at all times. Since you cannot possibly be present online at all times and personally reply to every customer query, you can utilize the latest AI advances in using chatbots to improve your customer satisfaction.

 

Studies have shown that over 80% of customers require assistance when they’re shopping, and the best way to provide help would be through chatbots. Designed to ask questions to understand why each customer is confused and easy to implement, chatbots are an excellent solution for small businesses in every industry.

 

Learn and share with cloud solutions

 

Modern businesses, however small, thrive with the help of diversification. What that means is that most contemporary brands work with remote clients, freelancers, and employees who can work from home as well. In order to enable such flexibility in collaboration, using cloud solutions such as Google Drive can help you work and exchange information seamlessly no matter where you are.

 

These solutions double as collaboration platforms where you can share access to certain documents, make changes and communicate on the spot, and share it with all relevant individuals on any particular project. Scaling your business with cloud is far simpler and more cost-effective than any other option, so more small businesses are using it to grow without breaking the bank.

 

Keep track of your budget

 

While we’re on the subject, your budget is a highly sensitive topic, especially when you are still not certain that your business will manage to flourish. In order to streamline your bookkeeping processes, ensure accuracy, and security, you can rely on accounting softwares to make it easier for you to focus on other relevant tasks.

 

That way, you’ll automate the process of payrolls, invoicing, and tax obligations, among other financially sensitive tasks, while you’ll always have the ability to oversee and make adjustments to the system. Then again, you can also use cash flow management software to stay on top of your daily financial capabilities.

 

Analyze your customers’ online behavior

 

In addition to internal tools that help improve your communication and operations in the company, every small business needs to be aware of the changing trends, customer preferences, and behavioral patterns of their users. This information is vital in determining the best marketing tactics moving forward, and assessing the most successful campaigns as well as communication methods you’ve already implemented. In a nutshell, you’ll know what your customers want, and what you should leave out in the future.

 

There are numerous analytics tools such as Google Analytics, with many handy capabilities to deliver insights into your customers’ behavior online. Use it to keep track of your mobile performance, conversion rates, keyword analysis and the like, and you’ll help your small business grow.

 

As competitive as the modern market may be, it’s up to you to maximize the listed tech means in order to succeed. Make sure you’re ready to learn and implement new tech solutions in addition to existing ones, and you will provide your business with everything it needs to remain truly competitive.

 

About the Author

Victor T MillerVictor T. Miller, a Sydney-based business and marketing specialist who has expanded businesses over 5 years. I am a person who loves to inform people about the latest news in the marketing industry also as sharing tips and advice based on my professional experience and knowledge.

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Rated Articles

How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca

LEARN MORE

Will Marketing Automation Help Your Business Grow?

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco

LEARN MORE

How CRM Can Maximize Customer Lifetime Value (CLV)

"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are

LEARN MORE

Recently Viewed

5 Reasons Why Every Modern Business Needs a Good Marketing Strategy

Regardless of the industry you operate in and the services or products you offer, marketing is one of the most important

LEARN MORE

7 Signs you Should Become a Business Coach

Have you got what it takes to be a Business Coach? The Business Coaching industry is booming, however, not everyo

LEARN MORE

Strategies for Maintaining and Nurturing Your Customers

Keeping your Customers 17 Money making strategies to retain your clients for longer, generating more repeat revenue for

LEARN MORE
  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler