What makes a Lead Magnet Effective?

What makes a Lead Magnet Effective?


Having an effective lead magnet will help generate more leads for your business as you go through this path of marketing your business to make a profit


What is a lead magnet?


A Lead Magnet is an irresistible and valuable offer that will be useful for the person wanting to download it. The goal of any lead magnet is to get the person to opt in and maximise the number of leads you are getting. You can post this on your website, your social media channels and email this offer to your database so that your audience is encouraged to opt in. By opting in, they are giving you their details – could be their name, email or phone number. But more importantly, by downloading that particular lead magnet, they are showing interest in the offer itself.


For example, your lead magnet could be a checklist, or a guide on how to do something. It can also be a video! Whatever it might be, this lead magnet has to help somebody solve a problem.


Once they download the lead magnet, you now have their details and they automatically become your prospective customer.


One of the challenges with lead magnets is understanding the best way to create one that is effective. Current studies and information show that anything that is taking too long to consume is becoming ineffective, for instance, an E-book. E-Books are not working as well as they used to.


What's working now is things that are going to be easy to implement and get a quick result from, like a checklist or a quick video sharing tips.


The infographic below shows you 4 very important things to remember when creating a lead magnet.


what makes a lead magnet effective


It’s no good having a lead magnet that’s going to be awkward and time consuming to create. If your lead magnet is a six-month course on how to do XYZ, well, that's not easy for you to create. A lead magnet should be something that can be created in a short amount of time.


You also don’t want to make it too complicated for the person downloading it. I have seen lead magnets asking for too much information and that just scares people away. So make sure it is easy for people to download. The three fields that you should typically ask for are name, phone number, and email address. Some say that asking for a phone number means less leads. However, you may get less leads, but they will be more qualified as they are actually interested in your lead magnet and hence your services. Don't ask for any more information for that.


Another important thing to remember is that most people are using mobile devices these days, so test your landing page for your lead magnet opt-in on a mobile device. You want to make sure that it works so it's super simple on a mobile device at all, as well.


Once your prospect downloads the magnet you want to make sure its easy for them to use. If its complicated, they will never look at it again and probably forget about it altogether.  Keep it simple and straight forward. on it straightaway. Also make sure the lead magnet is easy for them to understand. If you start using specific jargon, the person reading may not relate. The quicker they understand the lead magnet, the quicker they can implement it.


About the Author

  Ben Fewtrell is a sought-after Business Coach, Keynote Speaker and trainer who has featured in Virgin’s Inflight Magazine and Entertainment Portal, SKY Business and “Secrets of Top Business Builders Exposed”. He is also the host of the popular Business Brain Food Podcast where he interviews leading experts on anything and everything business.

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Leave a Reply

Your email address will not be published. Required fields are marked *

business plan template

Get Instant Access to the Business Plan Template that has helped thousands of Business Owners in every sector plan and grow their business.

Learn More
fees and benefits

Our Programs start from as little as $10 a day making it affordable for all business types.

Learn More

Top Rated Articles

The History of Business Coaching

The Inner Series...   In order to understand the history of business coaching, it’s important to go back to t


How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca


7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p


Recently Viewed

Why Time Management is Vital for a Small Business Owner

Regardless of whether you assign any monetary value to it or not, time is a very valuable commodity. Most small business


Laziness - The Secret to Wealth

I am going to confess something here.   I am lazy! Like super lazy!   I spent at least twenty hours a week


How Important are Small Businesses to the Economy

There are in excess of 2M small businesses in Australia and the number is billowing with every passing day. These small

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler