Welcome to MaxMyProfit’s Business Blog – an online library filled with articles to help you grow your business. You will find “how-to” blogs, strategies to help you with your Marketing and Sales, blogs on Cashflow and much much more.
If you wish to submit an article for our Business Blog, click here.
Blogging is a popular way to communicate with people through long-form content and build an audience. Website owners can create informative and interesting content and publish it on their platform to reach a target audience. Most marketing campaigns and strategies involve some form of content creation and publication because that helps increase visibility of the brand and can bring more recognition.
Blogging isn't a new strategy and has been around since the early days of the Internet. It has been used in marketing for almost as long, and continues to be one of the best ways to attract audiences and stand out in the crowd.
If you have good content and use the right combination of keywords in your content, your blog posts will appear at the top of Google search results and help your brand stand apart from your competitors. Creating an impressive blog requires time and effort because poor quality content just won't bring the visibility you need and won't have the right kind on impact on your target audience.
#1 Blogs are dynamic
The traditional website is very static and there are few changes in the content. For example, a regular business website will have a Homepage, an About Us page, a Contact Us page, Product and Service pages, and perhaps one Gallery or Testimonials page. The information on all of these pages is static and doesn't engage the audience. In comparison, blogs are dynamic and new content can be added to it regularly based on the posting schedule.
The content in blog posts is informative and will keep generating traffic for as long as the topics are relevant. A website needs a dynamic and active blog because static pages don't generate traffic easily and can't help establish authority. Blog posts give people a good reason to keep coming back for more information, which keeps your audiences engaged.
#2 Establishing authority
What does a well-researched, well-written, and informative blog say about the author? Most readers will subconsciously consider them an authority in the field and trust their judgement. This is very difficult to establish without active communication with the target audience and informative blog posts. Writing good quality articles with informative content shows your target audience that you understand the product, service, and the industry.
This increases the level of trust in the services or products your company offers. A blog post should contain different forms of content and these include good quality articles, good infographics, guest interviews, pictures, videos, and even webinars and livestream content. This will help you establish a good foothold in the industry, especially if competitors aren't delivering the same level of content as well.
#3 Standalone presence
Unlike other platforms, you own your blog and website, which means you don't have to compete with others for attention. When an author posts content on other platforms like social media, they need to compete with thousands of pieces of content and don't get as much visibility. A blog is a standalone platform and all content posted on it is connected to your brand.
There are no competitors trying to get attention of your target audience so they can focus on what you say and what kind of products you offer. This brings them closer to conversion and increases your potential for profits.
#4 Building the database
A customer database with contact information is integral for successful sales campaigns and marketing. Many companies purchase such databases in order to build their customer base and establish their marketing strategy. The information on these databases is usually out-dated or useless, which is why it's a better idea to build your custom audience through content. A blog provides an excellent platform for this and all you need to do is make sure you don't alienate the target audience.
Website owners can place a subscription CTA on the blog post page; they offer the target audience access to some content, and offer appointments, webinars, events, one-on-one strategy sessions, etc. in exchange for their contact information. This helps companies build their customer database and have a more efficient sales and marketing strategy.
#5 Search engines love good quality content
Search engines, especially Google, are focused on user experience and love good quality content. Google wants to provide users with the latest and best content from trusted sources. For example, if you have a blog full of excellent and technically accurate reviews about products in your industry, you're more likely to rank high on the search engines results pages.
A good quality blog with different kinds of content, high quality score, high levels of user interaction, and a good reputation in the industry will benefit your business in the long-run and help you stay on top of the SERPs.
#6 Guest content
You can add variety to your content by asking other people linked with your business to partner with you on it. For example, business owners can ask their partners, suppliers, mentors, associates, and even some customers to participate in an interview and create content based around it. That adds a different voice and some variation to the content, and helps keep the blog diverse and interesting,
As you can see, blogging is very beneficial and worth the effort for website owners invest in it. If you have the right strategy and create good content, the posts will bring in a larger audience to your website and improve the brand's reputation online.
Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!
Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.
I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!
As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.
Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.
If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team
The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.
I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.
Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.
Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.
Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.
Michael de Haan
I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.
These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.