Handyman “Hobby” Turns into a Business


Catherine and Alex had these main challenges at the time their MaxMyProfit coaching began



Without any business experience, couple Catherine and Alex Kavadas were trying to develop their property handyman service. Mr Handyfix had started out as a hobby, and they were still approaching it as such. Each became separated by their different vision of what the business could be, and how to get there. They had no mentor and no tools to teach them business methods and the importance of a business plan. They realised they needed help to turn what they had from a hobby into a real business, and started business coaching with MaxMyProfit in December 2016.

A year ago, Catherine and Alex Kavadas were doing property repairs and maintenance as a hobby to earn some extra income on the side. It was when they decided to take things to the next level that they realised they needed help. They had no clear business goals or mutual vision for the future. MaxMyProfit helped them find a common language and a sense of direction, and reinvigorated their self-belief.

No Business Mindset

A lack of business experience meant they were running things ad hoc. On top of that, they added twins to their family in 2014, putting additional pressure on their income. Then in 2015, Alex decided he wanted to leave his job as a tradie and turn the handyman ‘hobby’ into a proper business. Overwhelmed with concern about a lack of strategy and losing Alex’s reliable income stream, Catherine wanted to wait until 2020. But their ambition to formalise the business would not go away and they knew they needed help to make it work.


MaxMyProfit showed them how to transition from an employee mindset to a business owner mindset. MaxMyProfit educated them about the importance of business stages and why they are important. They aligned with a Business Excelerator® who identified their potential and challenged their disempowering beliefs and mindsets. changes. Having a clearer direction has also meant they have been able to change their market targeting and add greater value in their client services.

The need to transition from Hobby to Business

Before they started coaching, Catherine and Alex had a hobby that brought in an unreliable income. What they really wanted was a business, but they did not know how to get there.


MaxMyProfit helped them with their due diligence in sourcing partners who were expert business areas. They then expanded from a staff of one to a team of six in nine months. They came to realise that a business is a commercially profitable vehicle that must be able to drive itself even if the owners are not always behind the wheel.

The need to transition from Hobby to Business

Before they started coaching, Catherine and Alex had a hobby that brought in an unreliable income. What they really wanted was a business, but they did not know how to get there.

A Lack of Structure and Clarity

Catherine and Alex had no common language with which to discuss the concept of a business. “When you start out doing things as a hobby, the passion you have provides ‘Hopeium’,” says Catherine, referring to an addictive kind of hope. “Hopeium, from an uninformed optimist’s starting point, is fabulous. But it’s not sustainable from a long-term business perspective.”


The couple immersed themselves in the tools included in the MaxMyProfit Online Hub. The Hub contains hundreds of tools, spreadsheets, checklists, templates and resources. Tools such as the Foundational Checklist and the 13-week plan offered a ready-made template for running their business. The 90-day plan, accountability tools and alignment exercises made sure Catherine and Alex were on the same page.


WAs a result of Catherine and Alex applying the techniques they learned through MaxMyProfit:

  • Mr Handyfix grew from one employee in August 2015 to a team of six in August 2017.
  • The business had 300% growth on target to achieve 23% GPN in 2017.
  • The business is now truly a business, not a hobby.
  • Recently, Catherine and Alex took a trip to Las Vegas to celebrate their success.

Catherine says MaxMyProfit gave them a proven formula that works. “If you immerse yourself in the process, in the learning and the tasks, stick to your 90 day plan, be a person of your word and turn up to the meetings and action the steps required, then your business will grow.”

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with MaxMyProfit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for MaxMyProfit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for MaxMyProfit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • MaxMyProfit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the MaxMyProfit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you MaxMyProfit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at MaxMyProfit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • MaxMyProfit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of MaxMyProfits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler