Our
Team

BEN FEWTRELL

MANAGING PARTNER AND BUSINESS EXCELERATOR™

Having built several businesses from scratch, I know a thing or two about getting a business off the ground. Which is why my business partner and I founded MaxMyProfit and created the Business Exceleration™ Blueprint. Our programs have helped many business owners over the years help build the business they imaged.

I started my first business when I was only 18 which I built to be a multi-million-dollar business with 64 trucks on the road in just 4 years. But I was working ridiculously long hours and not making any money. Which is why when I turned 28, I knew there was a better way.

So here I am, Managing Partner at MaxMyProfit, helping other businesses write their success stories and helping build businesses they imagined.

I have also featured in ‘Secrets of Top Business Builders Exposed’, Virgins Inflight Entertainment Pod and In-Flight Magazine, Sky Business and many more. I also have my own Podcast Show called the Business Brain Food where I interview leading experts on anything and everything you need to know to help you build the business you imagined.

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DAVID CARLIN

MANAGING PARTNER AND BUSINESS EXCELERATOR™

My passion has always been business systems, developing resources and tools to help business owners with success. Being Managing Partner here at MaxMyProfit and a Business Excelerator™ to our members, I have been able to work out what a business owner needs for their business.

I created and designed MaxMyProfit’s Business Exceleration™ Hub developing many of the business systems and resources available to members, and present key online training programs for business owners and their teams. I also works closely with entrepreneurial business owners building strong life and business foundations for growth and profits.

Having owned many businesses in the past, I have experienced most of the highs and lows of being in business. I started my first business in my late teens and learnt quickly that having a successful business is more than just a good idea.

After years of hard work and long hours I have developed many of the methods and systems that can create successful businesses. I have experienced the corporate business world working with both International and National organisations and understand the complexities of just about any business. I am passionate and motivated about being the best we can be, and I have made it my life goal to help people achieve success.

SIMON WHITAKER

BUSINESS EXCELERATOR™

I commenced my career as an accountant in the manufacturing and building industries and after 6 years I changed my career and moved to the financial services sector developing and managing sales teams.

After 25 years of dedicated Coaching experience the key to my client’s success stems for 30 plus years of owning my own business.

The clients’ results reflect my instinctive and insightful skills to facilitate behavioural change for results. When I engage with your businessI treat it as if it is my own. Don't be mistaken though as I will holdsyou accountable to implement to achieve your Results. Firm but Fare with a touch of Flair!

I treat my business client’s goals and objectives as if they were my own therefore I am dedicated to keep going until the client’s results are achieved.

I have a strong background working with business’s in the Manufacturing, Building and Construction, Trade and Services industries. In the professional fields, I have worked with IT, Financial Services and Accountancy Practices.

Simon brings a diverse range of business, coaching and mentoring experience that has

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SUSAN WARDINI

SALES EXCELERATOR

Having been in a business partnership for over 20 years in the Air-conditioning/Refrigeration industry I have acquired a true appreciation of the challenges that business owners in small to medium businesses face. However, throughout that time I have also learnt the value of reaching out for help when needed. My role has mainly been in sales and business development and even when I transitioned out of our family business 9 years ago, I knew that this is the part of business I enjoyed best.

To gain a broader business experience I took up full time roles regional management in the retail world working with and training sales teams in sales and customer service. My journey has led me to my current role of Business Development Manager in the world of business coaching and education with MaxMyProfit always look forward to meeting and chatting with business owners of small to medium businesses and am passionate about being able to help them fulfil their dreams and build the business they imagined. I love working with our fun team and in an environment which is always nurturing, positive and is all about growth for our members and me personally.

SONIA IRANI

MARKETING EXCELERATOR

I started my Marketing Career here in Australia 12 years ago after Studying Marketing and Advertising at University.

My first job was a great stepping stone for me and taught me what I needed to make it in Australia.

After working in big industries like Hyundai, Revlon and Valvoline, I realised my passion was working for Small Businesses.

Which brings me to my current role here at MaxMyProfit - a business coaching and education firm that helps Small to Medium Businesses achieve success as entrepreneurs. My role is varied; however my main focus is on Social Media Management, Podcast Production, Lead Generation Strategies, Content Management and Website and SEO Management.

I’m truly passionate about my work and always eager to connect with other marketers and share ideas and experiences. Whilst I enjoy all aspects of my job, I think my favourite part is coordinating the advertising and marketing for our events. It is also a bonus working in an environment that is supportive, friendly and continuously growing.

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MITCHELL FEWTRELL

VIDEO EXCELERATOR

I started playing around with filming, editing and designing in 2012 because I enjoyed making short videos for YouTube with friends. I did this on and off for a few years, until I got my license when I began to take it more seriously in conjunction with my passion for cars. I started learning photography, and then launched an online publication at the start of 2016 with a friend doing automotive photography, videography and journalism.

Using this online platform doing photography, videography and journalism jobs for clients, I realized how much I enjoyed using my creativity to help other express what they were passionate about. And whilst doing this only as a hobby and a freelancer, I was working with numerous online automotive publications and businesses, some being based outside of Australia.

This ultimately led to my role here at MaxMyProfit, when in 2017 I was given the opportunity to join the team here and do what I enjoyed every day. My role here as Video Excelerator allows me to help businesses put out professional quality videos both in studio and on site, as well as doing Photography, Podcasting, Graphic Design, Live Streaming, Creating Marketing Material, Online Education Production and working with clients as a Business Excelerator.

Always being passionate about business and camera work means I thoroughly enjoy what I do, and I only enjoy it more and more every day seeing people enjoy and use what I create.

GARY WELLS

FINANCIAL EXCELERATOR

My experience encompasses small, medium and large businesses which include multinationals and corner stores, tradies and recruiters, importers and exporters, manufacturers and farmers. Whilst I started out Chartered, I swapped to Commercial before starting up my own Accounting and Management Consultancy which I was involved in for 5 years. After that, I opened my own Retail and Distribution Centre which I had for over 20 years

My experience includes being a member of the Australian Tax Office which helps my clients come tax time. My focus is helping business owners with their Accounting Systems and Cloud Accounting. I also assist business owners with their Financial Management and System reviews which I believe is an integral part of any business structure.

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Jessica Colusso

Digital Excelerator

I am a digital marketer specialising in social media marketing and helping businesses navigate the social media landscape to achieve their marketing and communication objectives.

Beginning my marketing career with one of Australia’s largest magazine publishers, I quickly progressed through various marketing roles eventually finishing my time there as the sole Marketing Assistant to the top five Marketing Managers. From there, I continued to work in marketing roles and prior to starting my own company was the Marketing Manager for a mid-sized importing company.

I have spent seven years in marketing before deciding to specialise in digital and social media marketing and then starting my own company Catalyst Marketing Solutions in 2015.

Catalyst Marketing Solutions’ purpose is to help businesses achieve their marketing and communication objectives through the use of social media platforms.

I am now excited to be working with Max My Profit as their Digital Excelerator to provide tailored social media marketing services to their clients.

KYM HEFFERNAN

MARKETING EXCELERATOR

Combined with years of "hands-on" experience, I have invested (and continue to invest) thousands of hours and dollars learning about what makes business work better. I have a Bachelor and Masters Degrees in Business (studying Marketing, IT, Finance and Strategy) and a Certificate in Business Broking (to qualify as a Business Broker). That means you can be sure you are dealing with an experienced professional.

I have spent over 30 years travelling and working in Australia, New Zealand, Taiwan, Singapore, Hong Kong, Thailand, Indonesia, Malaysia, India, Japan and Korea and have worked with hundreds businesses to identify the most effective channels and promotional options to multiply their sales and profits and then make sure it happens.

I love helping business owners identify target niches, crate products and services to meet their needs, find prospects and communicate effectively to convert then from prospects into purchasers and then into buyers. I provides specialist marketing, consulting marketing plans and loyalty marketing advice to a wide range of Business Owners in Australia.

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CHRIS ALTREE

SBUSINESS EXCELERATOR™

I started my working career at Westpac in 1983 in their IT networking department and then progressed to be a Midrange Systems Manager.

In 2001 I followed a passion and became a flying instructor. I love flying and really enjoyed teaching others to fly.

In 2009 I joined Computer Troubleshooters as a franchisee operating in the Ryde area of Sydney. I enjoyed helping home and other businesses get their IT working well. However, I realised that, although I was great technically, I didn't know too much about how to run a business.

A few years ago I did a short course about business from MaxMyProfit and then started with them to learn more about how to run a business. The lessons I learnt and implemented in my business were profound and helped me to grow my business.

I have now joined MaxMyProfit as an Excelerator to help other business owners learn how to create a business that will allow them to achieve their dreams

AARON KEMP

BUSINESS EXCELERATOR™

I started my painting business in February 2014 as I was sick and tired of working for other people and making them money. I was a great painter and decorator so I thought it would be easy to make my fortune on my own. What I failed to realise was that yes I was good at what I did but I had no idea on what to do behind the scenes to work on my business. I got myself into all sorts of trouble and not to mention debt. Luckily for me I answered a Facebook post from Max My Profit and started working with them to help me structure my business to get out of Debt and get ready to grow my business. I am now off the tools of my business and spend my time working on my business.

I was so impressed by what I had accomplished in such a short space of time using the systems and resources that Max My Profit has in place that I brought a Franchise to be able to help likeminded business owners to accomplish their dreams of having a business that works without them in it.

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AARATI NEEMKAR

BUSINESS EXCELERATOR™

Along with a Masters in Business Administration and being a CPA, I have valuable experience working in international markets with stakeholders from multiple cultural backgrounds. My expertise like in formulating successful strategies based on commercial analysis for business owners.

My dream is to help and support Business Owners and Entrepreneurs achieve their dreams and am passionate about helping business owners with their growth. This is what lead me to MaxMyProfit and becoming a Business Excelerator™.

Atle Crowe-Maxwell

Business Excelerator™

I have had over 25 years experience working in business reconstruction and insolvency, forensic accounting and advisory at some of Australia's leading accounting firms. More recently, I joined Omniwealth where I head up the Business Advisory division.

My experience in reconstruction and insolvency has given me significant knowledge of what causes a business to fail. With my focus now on Business Advisory, I can help clients identify problems at a very early stage and help them address them before they become too much of a problem.

I love working with business clients to help them achieve results from their business to help them build wealth personally and achieve their goals and dreams.

I recently become an Excelerator and am very excited about the opportunities that this will bring to both myself and my business clients.

#
#

BEN FEWTRELL

MANAGING PARTNER AND BUSINESS EXCELERATOR™

Having built several businesses from scratch, I know a thing or two about getting a business off the ground. Which is why my business partner and I founded MaxMyProfit and created the Business Exceleration™ Blueprint. Our programs have helped many business owners over the years help build the business they imaged.

I started my first business when I was only 18 which I built to be a multi-million-dollar business with 64 trucks on the road in just 4 years. But I was working ridiculously long hours and not making any money. Which is why when I turned 28, I knew there was a better way.

So here I am, Managing Partner at MaxMyProfit, helping other businesses write their success stories and helping build businesses they imagined.

I have also featured in ‘Secrets of Top Business Builders Exposed’, Virgins Inflight Entertainment Pod and In-Flight Magazine, Sky Business and many more. I also have my own Podcast Show called the Business Brain Food where I interview leading experts on anything and everything you need to know to help you build the business you imagined.

#

DAVID CARLIN

MANAGING PARTNER AND BUSINESS EXCELERATOR™

My passion has always been business systems, developing resources and tools to help business owners with success. Being Managing Partner here at MaxMyProfit and a Business Excelerator™ to our members, I have been able to work out what a business owner needs for their business.

I created and designed MaxMyProfit’s Business Exceleration™ Hub developing many of the business systems and resources available to members, and present key online training programs for business owners and their teams. I also works closely with entrepreneurial business owners building strong life and business foundations for growth and profits.

Having owned many businesses in the past, I have experienced most of the highs and lows of being in business. I started my first business in my late teens and learnt quickly that having a successful business is more than just a good idea.

After years of hard work and long hours I have developed many of the methods and systems that can create successful businesses. I have experienced the corporate business world working with both International and National organisations and understand the complexities of just about any business. I am passionate and motivated about being the best we can be, and I have made it my life goal to help people achieve success.

#

SIMON WHITAKER

BUSINESS EXCELERATOR™

I commenced my career as an accountant in the manufacturing and building industries and after 6 years I changed my career and moved to the financial services sector developing and managing sales teams.

After 25 years of dedicated Coaching experience the key to my client’s success stems for 30 plus years of owning my own business.

The clients’ results reflect my instinctive and insightful skills to facilitate behavioural change for results. When I engage with your businessI treat it as if it is my own. Don't be mistaken though as I will holdsyou accountable to implement to achieve your Results. Firm but Fare with a touch of Flair!

I treat my business client’s goals and objectives as if they were my own therefore I am dedicated to keep going until the client’s results are achieved.

I have a strong background working with business’s in the Manufacturing, Building and Construction, Trade and Services industries. In the professional fields, I have worked with IT, Financial Services and Accountancy Practices.

Simon brings a diverse range of business, coaching and mentoring experience that has

#

SUSAN WARDINI

SALES EXCELERATOR

Having been in a business partnership for over 20 years in the Air-conditioning/Refrigeration industry I have acquired a true appreciation of the challenges that business owners in small to medium businesses face. However, throughout that time I have also learnt the value of reaching out for help when needed. My role has mainly been in sales and business development and even when I transitioned out of our family business 9 years ago, I knew that this is the part of business I enjoyed best.

To gain a broader business experience I took up full time roles regional management in the retail world working with and training sales teams in sales and customer service. My journey has led me to my current role of Business Development Manager in the world of business coaching and education with MaxMyProfit always look forward to meeting and chatting with business owners of small to medium businesses and am passionate about being able to help them fulfil their dreams and build the business they imagined. I love working with our fun team and in an environment which is always nurturing, positive and is all about growth for our members and me personally.

#

SONIA IRANI

MARKETING EXCELERATOR

I started my Marketing Career here in Australia 12 years ago after Studying Marketing and Advertising at University.

My first job was a great stepping stone for me and taught me what I needed to make it in Australia.

After working in big industries like Hyundai, Revlon and Valvoline, I realised my passion was working for Small Businesses.

Which brings me to my current role here at MaxMyProfit - a business coaching and education firm that helps Small to Medium Businesses achieve success as entrepreneurs. My role is varied; however my main focus is on Social Media Management, Podcast Production, Lead Generation Strategies, Content Management and Website and SEO Management.

I’m truly passionate about my work and always eager to connect with other marketers and share ideas and experiences. Whilst I enjoy all aspects of my job, I think my favourite part is coordinating the advertising and marketing for our events. It is also a bonus working in an environment that is supportive, friendly and continuously growing.

#

MITCHELL FEWTRELL

VIDEO EXCELERATOR

I started playing around with filming, editing and designing in 2012 because I enjoyed making short videos for YouTube with friends. I did this on and off for a few years, until I got my license when I began to take it more seriously in conjunction with my passion for cars. I started learning photography, and then launched an online publication at the start of 2016 with a friend doing automotive photography, videography and journalism.

Using this online platform doing photography, videography and journalism jobs for clients, I realized how much I enjoyed using my creativity to help other express what they were passionate about. And whilst doing this only as a hobby and a freelancer, I was working with numerous online automotive publications and businesses, some being based outside of Australia.

This ultimately led to my role here at MaxMyProfit, when in 2017 I was given the opportunity to join the team here and do what I enjoyed every day. My role here as Video Excelerator allows me to help businesses put out professional quality videos both in studio and on site, as well as doing Photography, Podcasting, Graphic Design, Live Streaming, Creating Marketing Material, Online Education Production and working with clients as a Business Excelerator.

Always being passionate about business and camera work means I thoroughly enjoy what I do, and I only enjoy it more and more every day seeing people enjoy and use what I create.

#

GARY WELLS

FINANCIAL EXCELERATOR

My experience encompasses small, medium and large businesses which include multinationals and corner stores, tradies and recruiters, importers and exporters, manufacturers and farmers. Whilst I started out Chartered, I swapped to Commercial before starting up my own Accounting and Management Consultancy which I was involved in for 5 years. After that, I opened my own Retail and Distribution Centre which I had for over 20 years

My experience includes being a member of the Australian Tax Office which helps my clients come tax time. My focus is helping business owners with their Accounting Systems and Cloud Accounting. I also assist business owners with their Financial Management and System reviews which I believe is an integral part of any business structure.

#

Jessica Colusso

Digital Excelerator

I am a digital marketer specialising in social media marketing and helping businesses navigate the social media landscape to achieve their marketing and communication objectives.

Beginning my marketing career with one of Australia’s largest magazine publishers, I quickly progressed through various marketing roles eventually finishing my time there as the sole Marketing Assistant to the top five Marketing Managers. From there, I continued to work in marketing roles and prior to starting my own company was the Marketing Manager for a mid-sized importing company.

I have spent seven years in marketing before deciding to specialise in digital and social media marketing and then starting my own company Catalyst Marketing Solutions in 2015.

Catalyst Marketing Solutions’ purpose is to help businesses achieve their marketing and communication objectives through the use of social media platforms.

I am now excited to be working with Max My Profit as their Digital Excelerator to provide tailored social media marketing services to their clients.

#

KYM HEFFERNAN

MARKETING EXCELERATOR

Combined with years of "hands-on" experience, I have invested (and continue to invest) thousands of hours and dollars learning about what makes business work better. I have a Bachelor and Masters Degrees in Business (studying Marketing, IT, Finance and Strategy) and a Certificate in Business Broking (to qualify as a Business Broker). That means you can be sure you are dealing with an experienced professional.

I have spent over 30 years travelling and working in Australia, New Zealand, Taiwan, Singapore, Hong Kong, Thailand, Indonesia, Malaysia, India, Japan and Korea and have worked with hundreds businesses to identify the most effective channels and promotional options to multiply their sales and profits and then make sure it happens.

I love helping business owners identify target niches, crate products and services to meet their needs, find prospects and communicate effectively to convert then from prospects into purchasers and then into buyers. I provides specialist marketing, consulting marketing plans and loyalty marketing advice to a wide range of Business Owners in Australia.

#

CHRIS ALTREE

SBUSINESS EXCELERATOR™

I started my working career at Westpac in 1983 in their IT networking department and then progressed to be a Midrange Systems Manager.

In 2001 I followed a passion and became a flying instructor. I love flying and really enjoyed teaching others to fly.

In 2009 I joined Computer Troubleshooters as a franchisee operating in the Ryde area of Sydney. I enjoyed helping home and other businesses get their IT working well. However, I realised that, although I was great technically, I didn't know too much about how to run a business.

A few years ago I did a short course about business from MaxMyProfit and then started with them to learn more about how to run a business. The lessons I learnt and implemented in my business were profound and helped me to grow my business.

I have now joined MaxMyProfit as an Excelerator to help other business owners learn how to create a business that will allow them to achieve their dreams

#

AARON KEMP

BUSINESS EXCELERATOR™

I started my painting business in February 2014 as I was sick and tired of working for other people and making them money. I was a great painter and decorator so I thought it would be easy to make my fortune on my own. What I failed to realise was that yes I was good at what I did but I had no idea on what to do behind the scenes to work on my business. I got myself into all sorts of trouble and not to mention debt. Luckily for me I answered a Facebook post from Max My Profit and started working with them to help me structure my business to get out of Debt and get ready to grow my business. I am now off the tools of my business and spend my time working on my business.

I was so impressed by what I had accomplished in such a short space of time using the systems and resources that Max My Profit has in place that I brought a Franchise to be able to help likeminded business owners to accomplish their dreams of having a business that works without them in it.

#

AARATI NEEMKAR

BUSINESS EXCELERATOR™

Along with a Masters in Business Administration and being a CPA, I have valuable experience working in international markets with stakeholders from multiple cultural backgrounds. My expertise like in formulating successful strategies based on commercial analysis for business owners.

My dream is to help and support Business Owners and Entrepreneurs achieve their dreams and am passionate about helping business owners with their growth. This is what lead me to MaxMyProfit and becoming a Business Excelerator™.

#

Atle Crowe-Maxwell

Business Excelerator™

I have had over 25 years experience working in business reconstruction and insolvency, forensic accounting and advisory at some of Australia's leading accounting firms. More recently, I joined Omniwealth where I head up the Business Advisory division.

My experience in reconstruction and insolvency has given me significant knowledge of what causes a business to fail. With my focus now on Business Advisory, I can help clients identify problems at a very early stage and help them address them before they become too much of a problem.

I love working with business clients to help them achieve results from their business to help them build wealth personally and achieve their goals and dreams.

I recently become an Excelerator and am very excited about the opportunities that this will bring to both myself and my business clients.

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler