Our
Team

BEN FEWTRELL

MANAGING PARTNER AND BUSINESS EXCELERATOR®

Having built several businesses from scratch, I know a thing or two about getting a business off the ground. Which is why my business partner and I founded MaxMyProfit and created the Business Exceleration® Blueprint. Our programs have helped many business owners over the years help build the business they imagined.

I started my first business when I was only 18, which I built to be a multi-million-dollar business with 64 trucks on the road in just 4 years. However, I was working ridiculously long hours and not making any money. Which is why when I turned 28, I knew there was a better way.

So here I am, Managing Partner at MaxMyProfit, helping other businesses write their success stories and helping build businesses they imagined.

I have featured in ‘Secrets of Top Business Builders Exposed’, Virgins Inflight Entertainment Pod and In-Flight Magazine, Sky Business and many more. I also have my own Podcast Show called the Business Brain Food, where I interview leading experts on anything and everything you need to know to help you build the business you’ve always imagined.

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DAVID CARLIN

MANAGING PARTNER AND BUSINESS EXCELERATOR®

My passion has always been business systems, developing resources and tools to help business owners with success. Being Managing Partner here at MaxMyProfit and a Business Excelerator® to our members, I have been able to work out what a business owner needs for their business.

I created and designed MaxMyProfit’s Business Exceleration® Hub developing many of the business systems and resources available to members, and present key online training programs for business owners and their teams. I also works closely with entrepreneurial business owners building strong life and business foundations for growth and profits.

Having owned many businesses in the past, I have experienced most of the highs and lows of being in business. I started my first business in my late teens and learnt quickly that having a successful business is more than just a good idea.

After years of hard work and long hours I have developed many of the methods and systems that can create successful businesses. I have experienced the corporate business world working with both International and National organisations and understand the complexities of just about any business. I am passionate and motivated about being the best we can be, and I have made it my life goal to help people achieve success.

SIMON WHITAKER

BUSINESS EXCELERATOR®

After 25 years of dedicated Coaching experience, the key to my client’s success stems for 30 plus years of owning my own business.

The client’s results reflect my instinctive and insightful skills to facilitate behavioural change for results. When I engage with your business, I treat it as if it is my own. Please don't be mistaken though; I will hold you accountable to make sure you take action to achieve your Results. Firm but Fare with a touch of Flair!

I commenced my career as an accountant in the manufacturing and building industries, and after 6 years, moved into the financial services sector developing and managing sales teams.

I have a strong background working with businesses in the Manufacturing, Building and Construction, Trade and Services industries. In the professional fields, I have worked with IT, Financial Services and Accountancy Practices.

I treat my client’s business goals and objectives as if they were my own; therefore, I am dedicated to keep going until the client has achieved their desired results.

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SUSAN WARDINI

SALES EXCELERATOR

Having been in a business partnership for over 20 years in the Air-conditioning/Refrigeration industry, I have acquired a genuine appreciation of the challenges that business owners in small to medium businesses face. However, throughout that time, I have also learnt the value of reaching out for help when needed. My role has mainly been in sales and business development, and even when I transitioned out of our family business 9 years ago, I knew that this is the part of the business I enjoyed best.

To gain broader business experience working and training sales teams in selling and customer service, I undertook various full-time roles inthe retail world in regional management. My journey has led me to my current role of Business Development Manager in the world of business coaching and education with MaxMyProfit. I always look forward to meeting and chatting with business owners of small to medium businesses and am passionate about being able to help them fulfil their dreams and build the business they imagined. I love working with our fun teamin an environment which is always nurturing, positive and all about growth for our members and me personally as well

MITCHELL FEWTRELL

VIDEO EXCELERATOR

I started playing around with filming, editing, and designing in 2012 because I enjoyed making short videos for YouTube with friends. I did this on and off for a few yearsuntil I got my license when I began to take it more seriously in conjunction with my passion for cars. I started learning photography and then launched an online publication at the start of 2016 with a friend doing automotive photography, videography and journalism.

Using this online platform doing photography, videography and journalism jobs for clients, I realised how much I enjoyed using my creativity to help others express what they are passionate about. While doing this only as a hobby and a freelancer, I was working with numerous online automotive publications and businesses, somebased outside of Australia.

Which ultimately led to my role here at MaxMyProfit, when in 2017, I was given the opportunity to join the team here and do what I enjoyed every day. My role here as Video Excelerator allows me to help businesses put out professional quality videos both in the studio and on-site, as well as doing Photography, Podcasting, Graphic Design, Live Streaming, Creating Marketing Material, Online Education Production and working with clients as a Business Excelerator.

Always being passionate about business and camera work means I thoroughly enjoy what I do, and I only enjoy it more and more every day seeing people enjoy and use what I create.

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GARY WELLS

FINANCIAL EXCELERATOR

My experience encompasses small, medium and large businesses which include multinationals and corner stores, tradies and recruiters, importers and exporters, manufacturers and farmers. I started as a Chartered Accountant; I swapped to Commercial before starting up an Accounting and Management Consultancy, which I was involved in for 5 years. After that, I opened my Retail and Distribution Centre, which I had for over 20 years.

My experience includes being a member of the Australian Tax Office, which helps my clients come tax time. My focus is on helping business owners with their Accounting Systems and Cloud Accounting. I also assist business owners with their Financial Management and System reviews, which I believe is an integral part of any business structure.

Jessica Colusso

Digital Excelerator

I am a digital marketer specialising in social media marketing and helping businesses navigate the social media landscape to achieve their marketing and communication objectives.

Beginning my marketing career with one of Australia’s largest magazine publishers, I quickly progressed through various marketing roles eventually finishing my time there as the sole Marketing

Assistant to the top five Marketing Managers. From there, I continued to work in marketing roles and prior to starting my own company was the Marketing Manager for a mid-sized importing company.

I spent seven years in marketing before deciding to specialise in digital and social media marketing. Prior to coming on board with Max My Profit I owned and operated a digital marketing agency and it was my agency work that lead me to Max My Profit. Working initially as a Trusted Partner, I have recently made the move to work in house with Max My Profit as the Digital Excelerator providing tailored social media marketing services to their clients.

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KYM HEFFERNAN

MARKETING EXCELERATOR

Combined with years of "hands-on" experience, I have invested (and continue to invest) thousands of hours and dollars learning about what makes businesses work better. I have a Bachelor and Masters Degreein Business (studying Marketing, IT, Finance and Strategy) and a Certificate in Business Broking (to qualify as a Business Broker). That means you can be sure you are dealing with an experienced professional.

I have spent over 30 years travelling and working in Australia, New Zealand, Taiwan, Singapore, Hong Kong, Thailand, Indonesia, Malaysia, India, Japan and Korea and have worked with hundreds of businesses to identify the most effective channels and promotional options to multiply their sales and profits and then make sure it happens.

I love helping business owners identify target niches, create products and services to meet their needs, find prospects and communicate effectively to convert them from prospectsto purchasersto buyers. I provide specialist, consulting, and loyalty marketing plans and advice to a wide range of Business Owners in Australia.

CHRIS ALTREE

BUSINESS EXCELERATOR®

I started my working career at Westpac in 1983 in their IT networking department and then progressed to be a Midrange Systems Manager.

In 2001 I followed a passion and became a flying instructor. I love flying and enjoyed teaching others to fly.

In 2009 I joined Computer Troubleshooters as a franchisee operating in the Ryde area of Sydney. I enjoyed helping homes and businesses get their IT working well. However, I realised that, although I was great technically, I didn't know too much about how to run a business.

A few years ago, I did a short course about business from MaxMyProfit and then started with them to learn more about how to run a business. The lessons I learnt and implemented in my business were profound and helped me to grow my business.

I have now joined MaxMyProfit as an Excelerator to help other business owners learn how to create a business that will allow them to achieve their dreams

#
#

AARON KEMP

BUSINESS EXCELERATOR®

I started my painting business in February 2014 as I was sick and tired of working for other people and making them money. I was a great painter and decorator so I thought it would be easy to make my fortune on my own. What I failed to realise was that yes, I was good at what I did, but I had no idea what to do behind the scenes to work on my business. I got myself into all sorts of trouble and not to mention debt. Luckily for me, I answered a Facebook post from MaxMyProfit and started working with them to help me structure my business to get out of Debt and get ready to grow my business. I am now off the tools of my trade and spend my time working on my business.

I was so impressed by what I had accomplished in such a short space of time using the systems and resources that MaxMyProfit has in place. I then bought a Franchise to be able to help likeminded business owners to accomplish their dreams of having a business that works without them in it.

AARATI S NEEMKAR

BUSINESS EXCELERATOR®

My mission is to help and support Business Owners and Entrepreneurs achieve their dreams, which gave birth to the idea of starting my own business as a business consultant.

At the age of 15, I realised my interest was in number crunching and business analysis. I pursued my education with a Masters in Business Administration and further became a CPA. I started my career as a Management Trainee to then become a Commercial Business Consultant. In this journey, I acquired valuable experience working in international markets across Asia Pacific countries with stakeholders from multiple cultural backgrounds. My expertise lies in assisting Management teams in their decision-making process by formulating successful strategies based on economic analysis for business owners.

While experiencing this Journey of Life, I realised my purpose is to help people achieve happiness. I am passionate about helping businesses achieve success and growth.

In this process, I came across MaxMyProfit. They were working towards the same goal with a similar passion. I was highly impressed with their systems, tools, process and Mindset theories. It was a perfect fit and instantly completed the picture for me. I bought a franchise of MaxMyProfit. Became a Business Excelerator® to pursue my passion for helping business owners like you build the Business You Imagine!

#
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Atle Crowe-Maxwell

Business Excelerator®

I have had over 25 years of experience working in business reconstruction and insolvency, forensic accounting and advisory at some of Australia's leading accounting firms. More recently, I joined Omniwealth, where I head up the Business Advisory division.

My experience in reconstruction and insolvency has given me significant knowledge of what causes a business to fail. With my focus now on Business Advisory, I can help clients identify problems at a very early stage and help them address them before they become too much of a problem.

I love working with clients to help them achieve desired results from theirbusiness, build their personal wealth and realise their goals and dreams.

I recently become an Excelerator and am very excited about the opportunities that this will bring to both myself and my business clients.

#

BEN FEWTRELL

MANAGING PARTNER AND BUSINESS EXCELERATOR®

Having built several businesses from scratch, I know a thing or two about getting a business off the ground. Which is why my business partner and I founded MaxMyProfit and created the Business Exceleration® Blueprint. Our programs have helped many business owners over the years help build the business they imagined.

I started my first business when I was only 18, which I built to be a multi-million-dollar business with 64 trucks on the road in just 4 years. However, I was working ridiculously long hours and not making any money. Which is why when I turned 28, I knew there was a better way.

So here I am, Managing Partner at MaxMyProfit, helping other businesses write their success stories and helping build businesses they imagined.

I have featured in ‘Secrets of Top Business Builders Exposed’, Virgins Inflight Entertainment Pod and In-Flight Magazine, Sky Business and many more. I also have my own Podcast Show called the Business Brain Food, where I interview leading experts on anything and everything you need to know to help you build the business you’ve always imagined.

#

DAVID CARLIN

MANAGING PARTNER AND BUSINESS EXCELERATOR®

My passion has always been business systems, developing resources and tools to help business owners with success. Being Managing Partner here at MaxMyProfit and a Business Excelerator® to our members, I have been able to work out what a business owner needs for their business.

I created and designed MaxMyProfit’s Business Exceleration® Hub developing many of the business systems and resources available to members, and present key online training programs for business owners and their teams. I also works closely with entrepreneurial business owners building strong life and business foundations for growth and profits.

Having owned many businesses in the past, I have experienced most of the highs and lows of being in business. I started my first business in my late teens and learnt quickly that having a successful business is more than just a good idea.

After years of hard work and long hours I have developed many of the methods and systems that can create successful businesses. I have experienced the corporate business world working with both International and National organisations and understand the complexities of just about any business. I am passionate and motivated about being the best we can be, and I have made it my life goal to help people achieve success.

#

SIMON WHITAKER

BUSINESS EXCELERATOR®

After 25 years of dedicated Coaching experience, the key to my client’s success stems for 30 plus years of owning my own business.

The client’s results reflect my instinctive and insightful skills to facilitate behavioural change for results. When I engage with your business, I treat it as if it is my own. Please don't be mistaken though; I will hold you accountable to make sure you take action to achieve your Results. Firm but Fare with a touch of Flair!

I commenced my career as an accountant in the manufacturing and building industries, and after 6 years, moved into the financial services sector developing and managing sales teams.

I have a strong background working with businesses in the Manufacturing, Building and Construction, Trade and Services industries. In the professional fields, I have worked with IT, Financial Services and Accountancy Practices.

I treat my client’s business goals and objectives as if they were my own; therefore, I am dedicated to keep going until the client has achieved their desired results.

#

SUSAN WARDINI

SALES EXCELERATOR

Having been in a business partnership for over 20 years in the Air-conditioning/Refrigeration industry, I have acquired a genuine appreciation of the challenges that business owners in small to medium businesses face. However, throughout that time, I have also learnt the value of reaching out for help when needed. My role has mainly been in sales and business development, and even when I transitioned out of our family business 9 years ago, I knew that this is the part of the business I enjoyed best.

To gain broader business experience working and training sales teams in selling and customer service, I undertook various full-time roles inthe retail world in regional management. My journey has led me to my current role of Business Development Manager in the world of business coaching and education with MaxMyProfit. I always look forward to meeting and chatting with business owners of small to medium businesses and am passionate about being able to help them fulfil their dreams and build the business they imagined. I love working with our fun teamin an environment which is always nurturing, positive and all about growth for our members and me personally as well

#

MITCHELL FEWTRELL

VIDEO EXCELERATOR

I started playing around with filming, editing, and designing in 2012 because I enjoyed making short videos for YouTube with friends. I did this on and off for a few yearsuntil I got my license when I began to take it more seriously in conjunction with my passion for cars. I started learning photography and then launched an online publication at the start of 2016 with a friend doing automotive photography, videography and journalism.

Using this online platform doing photography, videography and journalism jobs for clients, I realised how much I enjoyed using my creativity to help others express what they are passionate about. While doing this only as a hobby and a freelancer, I was working with numerous online automotive publications and businesses, somebased outside of Australia.

Which ultimately led to my role here at MaxMyProfit, when in 2017, I was given the opportunity to join the team here and do what I enjoyed every day. My role here as Video Excelerator allows me to help businesses put out professional quality videos both in the studio and on-site, as well as doing Photography, Podcasting, Graphic Design, Live Streaming, Creating Marketing Material, Online Education Production and working with clients as a Business Excelerator.

Always being passionate about business and camera work means I thoroughly enjoy what I do, and I only enjoy it more and more every day seeing people enjoy and use what I create.

#

GARY WELLS

FINANCIAL EXCELERATOR

My experience encompasses small, medium and large businesses which include multinationals and corner stores, tradies and recruiters, importers and exporters, manufacturers and farmers. I started as a Chartered Accountant; I swapped to Commercial before starting up an Accounting and Management Consultancy, which I was involved in for 5 years. After that, I opened my Retail and Distribution Centre, which I had for over 20 years.

My experience includes being a member of the Australian Tax Office, which helps my clients come tax time. My focus is on helping business owners with their Accounting Systems and Cloud Accounting. I also assist business owners with their Financial Management and System reviews, which I believe is an integral part of any business structure.

#

Jessica Colusso

Digital Excelerator

I am a digital marketer specialising in social media marketing and helping businesses navigate the social media landscape to achieve their marketing and communication objectives.

Beginning my marketing career with one of Australia’s largest magazine publishers, I quickly progressed through various marketing roles eventually finishing my time there as the sole Marketing

Assistant to the top five Marketing Managers. From there, I continued to work in marketing roles and prior to starting my own company was the Marketing Manager for a mid-sized importing company.

I spent seven years in marketing before deciding to specialise in digital and social media marketing. Prior to coming on board with Max My Profit I owned and operated a digital marketing agency and it was my agency work that lead me to Max My Profit. Working initially as a Trusted Partner, I have recently made the move to work in house with Max My Profit as the Digital Excelerator providing tailored social media marketing services to their clients.

#

KYM HEFFERNAN

MARKETING EXCELERATOR

Combined with years of "hands-on" experience, I have invested (and continue to invest) thousands of hours and dollars learning about what makes businesses work better. I have a Bachelor and Masters Degreein Business (studying Marketing, IT, Finance and Strategy) and a Certificate in Business Broking (to qualify as a Business Broker). That means you can be sure you are dealing with an experienced professional.

I have spent over 30 years travelling and working in Australia, New Zealand, Taiwan, Singapore, Hong Kong, Thailand, Indonesia, Malaysia, India, Japan and Korea and have worked with hundreds of businesses to identify the most effective channels and promotional options to multiply their sales and profits and then make sure it happens.

I love helping business owners identify target niches, create products and services to meet their needs, find prospects and communicate effectively to convert them from prospectsto purchasersto buyers. I provide specialist, consulting, and loyalty marketing plans and advice to a wide range of Business Owners in Australia.

#

CHRIS ALTREE

BUSINESS EXCELERATOR®

I started my working career at Westpac in 1983 in their IT networking department and then progressed to be a Midrange Systems Manager.

In 2001 I followed a passion and became a flying instructor. I love flying and enjoyed teaching others to fly.

In 2009 I joined Computer Troubleshooters as a franchisee operating in the Ryde area of Sydney. I enjoyed helping homes and businesses get their IT working well. However, I realised that, although I was great technically, I didn't know too much about how to run a business.

A few years ago, I did a short course about business from MaxMyProfit and then started with them to learn more about how to run a business. The lessons I learnt and implemented in my business were profound and helped me to grow my business.

I have now joined MaxMyProfit as an Excelerator to help other business owners learn how to create a business that will allow them to achieve their dreams

#

AARON KEMP

BUSINESS EXCELERATOR®

I started my painting business in February 2014 as I was sick and tired of working for other people and making them money. I was a great painter and decorator so I thought it would be easy to make my fortune on my own. What I failed to realise was that yes, I was good at what I did, but I had no idea what to do behind the scenes to work on my business. I got myself into all sorts of trouble and not to mention debt. Luckily for me, I answered a Facebook post from MaxMyProfit and started working with them to help me structure my business to get out of Debt and get ready to grow my business. I am now off the tools of my trade and spend my time working on my business.

I was so impressed by what I had accomplished in such a short space of time using the systems and resources that MaxMyProfit has in place. I then bought a Franchise to be able to help likeminded business owners to accomplish their dreams of having a business that works without them in it.

#

AARATI S NEEMKAR

BUSINESS EXCELERATOR®

My mission is to help and support Business Owners and Entrepreneurs achieve their dreams, which gave birth to the idea of starting my own business as a business consultant.

At the age of 15, I realised my interest was in number crunching and business analysis. I pursued my education with a Masters in Business Administration and further became a CPA. I started my career as a Management Trainee to then become a Commercial Business Consultant. In this journey, I acquired valuable experience working in international markets across Asia Pacific countries with stakeholders from multiple cultural backgrounds. My expertise lies in assisting Management teams in their decision-making process by formulating successful strategies based on economic analysis for business owners.

While experiencing this Journey of Life, I realised my purpose is to help people achieve happiness. I am passionate about helping businesses achieve success and growth.

In this process, I came across MaxMyProfit. They were working towards the same goal with a similar passion. I was highly impressed with their systems, tools, process and Mindset theories. It was a perfect fit and instantly completed the picture for me. I bought a franchise of MaxMyProfit. Became a Business Excelerator® to pursue my passion for helping business owners like you build the Business You Imagine!

#

Atle Crowe-Maxwell

Business Excelerator®

I have had over 25 years of experience working in business reconstruction and insolvency, forensic accounting and advisory at some of Australia's leading accounting firms. More recently, I joined Omniwealth, where I head up the Business Advisory division.

My experience in reconstruction and insolvency has given me significant knowledge of what causes a business to fail. With my focus now on Business Advisory, I can help clients identify problems at a very early stage and help them address them before they become too much of a problem.

I love working with clients to help them achieve desired results from theirbusiness, build their personal wealth and realise their goals and dreams.

I recently become an Excelerator and am very excited about the opportunities that this will bring to both myself and my business clients.

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with MaxMyProfit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for MaxMyProfit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for MaxMyProfit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • MaxMyProfit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the MaxMyProfit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you MaxMyProfit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at MaxMyProfit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • MaxMyProfit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of MaxMyProfits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler