Is YouTube damaging your brand?

Is YouTube damaging your brand?

It’s interesting to see some of the big players in the Australian business market are boycotting YouTube advertising because of placement of their advertisements alongside what they’re calling inappropriate videos. In an article written by Mitchell Bingemann of www.theAustralian.com.au with the headline that Telstra is leading the YouTube exodus, Bingemman goes on to say that Telstra is not alone. “The list of big brands abandoning Google’s Youtube is growing with Australian businesses including Telstra, Vodafone Hutchison Australia, Bunnings, Foxtel and Caltex joining in the global protest against their brands being advertised alongside offensive content” Some advertisers had discovered that their ad placement was on videos that were hateful, racist and featured misogynistic and offensive content. It is estimated that’s the backlash from advertisers could cost YouTube’s parent company Google upwards of $750 million, Probably just chump change for Google but I think it’s great to see Aussie advertisers standing up and demanding that Google tightens up its policies on ad placement. Bingemann goes on to say, “A Google spokeswoman on Friday said the company was improving its policies and ­enforcement to better police content, pull more ads from ‘hateful, offensive and derogatory’ videos and give advertisers more control over where their ads appeared”. Apparently, Google is already taking steps to fix this problem, The biggest problem I think Google would be faced with is a lot of automation and algorithms control what content you see and don’t see, and I am wondering how difficult that would be on video content. Although I’m sure they have the smarts and the technology to sort it out. What does this mean for you? If you advertise on YouTube, you should check to see what videos your ads are appearing next to, considering this is a representation of your business and your brand. YouTUBE Ad placement may reflect badly on you and your business without you knowing about it. What are your thoughts? Do you think advertisers are over-reacting or is the exodus justified? Cheers, Ben 02 9111 5000

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Rated Articles

How your company can

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca

LEARN MORE

Will Marketing Autom

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco

LEARN MORE

How CRM Can Maximize

"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are

LEARN MORE

Recently Viewed

How I changed my Fac

I started a Facebook page for my business many years ago. I had spent thousands of dollars running ad campaigns and gain

LEARN MORE

Lessons From a 12 Mo

Lessons From a 12 Month Old Baby Girl! So, I'm sitting here watching a miracle unfold right in front of me. My 12 mont

LEARN MORE

The Top 10 Best-Sell

The Top 10 Best-Selling Business Books in Australia for 2014 Every year, a number of business books are released in Aust

LEARN MORE