10 Email Subject Lines to Increase Your Open Rates

Marketing 101 – get your future clients attention first through the email subject

One of the most important and most difficult things to get right in marketing is grabbing your prospects attention amongst all your competition. You may be selling the best products or programs, but your prospect has no idea who you are.

Headlines!

Getting your headline right is an important step in communicating your brand, your product and yourself to the target market. Statistically, only 20% of your marketing will actually work. So you need to test and measure every campaign you run to get it right.

To get you started, here are some Email Subject Lines for you to try and test in your Marketing:

Here’s How You Can Reduce Your ****
Here’s How To ***
5 Reasons why ***
You’re missing out on ***
First Name, last chance to see what the fuss is about
Order now… pay LATER
Here’s your ticket, first name
15% off your favourite ***
Get access to free online training
## reasons why you should steal my cheat sheet

Try using these headlines in your email marketing to see how you go. Remember to test and measure to see which one works for your product or service. Once you have grabbed your readers attention, you can then move on to generate some interest in your email blast. There are also some headlines that will decrease your open rates.

Some advice:

Avoid using your company name in the headline. This does not seem to grab attention and only encourages “deletes”
Your headline should always talk to the person you are sending it to. Using the word “you” is a suggestion
Open a loop – this makes them want to read the rest of your email
Target your headline to your audience

Remember, your headline is your first impression on your potential customer. It plays a big role. You need your prospect to open your email so that they know what your message is. They receive on average 100 emails a day. Yours needs to stand out. So make it a good one.

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About the Author

Thomas Jackson worked at assignment help UK and is now a professional freelance content writer and an active member of several writing clubs in New York. He has written several songs since he was a child. He gets inspiration from the live concerts he does in front of close friends and family members.