When a business owner thinks of Social Media or Digital Marketing, the first thing that crosses their mind is Facebook Marketing. Other media platforms like LinkedIn, Instagram and Pinterest may be slightly less popular because they have a more targeted audience.
Pinterest may be categorised as a Social Media Platform because you can connect with people – however, it is classed more as a search engine and regardless of the fact that most business owners don’t know what to do with it, it is actually very simple and easy to use and implement. Pinterest drives traffic to your website, ultimately generating leads and sales for your business.
Here are 5 reasons why a Business Owner, specially one who sells products, should use Pinterest as a Marketing Strategy:
Pinterest uses VISUALS to convert viewers into buyers
Pinterest is a visual platform that entices buyers to get ideas about products they want or need. People go on Pinterest to look for products that – for e.g. make their living room look better. If they see something they like, they will click on the “PIN”, and go to the website to purchase that product.
Josh Davis of LLsocial.com explains Pinterest Behaviour:
“For retailers, the path to purchase from a social network is no more direct than on Pinterest. ‘See it, like it, buy it’ happens frequently … Even in cases where the path to purchase is not as direct, rarely do you have a social network where linking to for-sale items is done so frequently. You have clear social proof of the desire for the item, you see a picture of it, and you are only one or two clicks away from being on an ecommerce site.”
Makes your Brand Standout
On Pinterest, it is easy to personalise your business page so that your brand and logo reach maximum exposure. You can use this page to describe your products, your business and what you stand for.
Heavy Traffic to your website
Pinterest is the platform to use if you want heavy traffic for your website. It is proven that Pinterest attracts the most traffic and generates the most visits for your website than any other platform. This is because PINS direct traffic straight to the page your viewer should be on.
Long PIN Exposure
Pinterest is different from other Social Media Platforms because PINS have longer shelf lives. If you use optimised keywords in your title, the PIN will show up whenever someone is looking for that particular product.
Users get Addicted to Pinterest
Pinterest is colourful and pretty which makes it highly addictive. Whilst other Social Media Platforms are fighting for followers, Pinterest users are quite happy in their own little search bubble, sharing their PINS with a small group of people who are interested in the same thing. This is great for business owners because your PINS are most likely to be visible and seen by those interested in your product.
An increasing number of companies are leveraging the platform to reach a new audience and increase their traffic to their websites. And … it’s working!
Sonia Irani
