It is crucial for every business to have an online presence in today’s world even if they don’t really conduct any business online. Social media, a website and online directories are the three areas that contribute to a solid online presence.
This post will show you how to effectively increase your online presence in these three areas, regardless of the stage of digital marketing you are in. Here are a few ways on how to increase your online presence:
Create An Online Presence
It is important for a business to have an online presence. Businesses that are in the nascent stages of digital marketing can use these steps to boost their presence:
Set Up A Website
Hundreds and thousands of customers are online today. This makes it important for you to set up a website for your business, regardless of the scale or nature of it. A responsive website will further increase your online presence. The number of devices your website can be successfully accessed on will be directly proportional to the number of people that can view your website.
Submit Your Business Listings
The next step to follow in creating an online presence is to submit your business listings. Many search engine like Google and Yahoo show local listings in their results. This information comes from the database of business listings. Having your business listed for a major search engine will increase your online presence as it will present your business to people that need the services you provide.
Create Your Social Media Profile
Due to the widespread use of social media in today’s world, having an online presence necessitates creating profiles on social media platforms. Facebook, Google+, Snapchat, Twitter and Pinterest are some of the most popular social media platforms used today. Depending on your audience, services and products, some of these platforms will prove to be far more effective than others, in boosting your online presence.
Your business will be visible to a wider audience by simply having social media profiles.
If you have already set up business listings, social media accounts and a website, the following steps can further help you create a solid online presence.
#1 Optimize Your Website
Optimizing your website is another way to increase your online presence. SEO is the use of different tactics and components that will increase the visibility of your site. The first step to improve your website’s SEO is to include well-researched keywords and information that is relevant to the services you provide or products you sell.
#2 Be Consistent With Posting On Your Social Media Profile
Having a social media profile effectively increases your online presence by putting you on the map for these various platforms. It allows users to find your business and get some information about your business and brand.
Providing more than just basic information can help you make a better impact. Post useful and relevant content with consistency. Uploading blogs, company updates and industry news will definitely help give you the visibility you need.
#3 Advertise Your Website
If you wish to increase your online presence via your website beyond SEO, then Search Engine Marketing will prove to be an excellent choice for you. This will help you build your online presence through highly targeted and immediate results. It is an effective way of making your presence felt in the online space.
#4 Optimize Your Business Listings
While your business listing will definitely show up in a search engine’s local results, it doesn’t automatically mean that it will show up at the top of the SERPs. Increasing your business rankings will boost your online presence in local business results. Encourage your customers to submit reviews by ensuring it is easy for them to do so. This will help boost your rankings on the search engine results pages.
#5 Engage With Your Social Media Audiences
Engaging with audiences on your social media profiles will further increase your online presence. Using Facebook advertising is another way to reach a wider demographic.
Maintaining an online presence is the key factor in the growth of your business. By making the most of your website, social media platforms and online directories you are sure to put your brand in front of more people, increase traffic and the profitability of your business.
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