Coming up with fresh and relevant content is vital, in order to ensure the success of your business. But in space as competitive as the business world is, constantly finding effective ways to engage customers and raise awareness about your brand can be quite challenging. While traditional marketing tools, such as billboards or TV ads, are still effective, there has been another marketing strategy gaining popularity in recent years, called content marketing.
Content marketing is a long-term marketing strategy that focuses on creating relevant and valuable content, in a variety of forms, that helps build a stronger relationship between the brand and its audience. If done effectively, content marketing captures the customers’ attention, improves their engagement and raises brand awareness. Below are some of the main reasons why you should use content marketing to effectively grow your business.
When your content is well-written and provides valuable information, your brand reputation will increase and your customers are more likely to return. If, for example you own an e-commerce business and also include a blog section on the website, where you constantly post articles about important issues regarding your industry, customers will come back regularly to check your content.
This will help them see that your brand not only sells them some products, but also invests in keeping them informed and up to date with the new trends. They will perceive your brand as more trustworthy and will strengthen your reputation.
When creating your content, make sure it is always well-documented, well-written and proofed, before uploading it. Some of the most helpful tools for content writing are:
- Ideaflip: If you are tired of writing down ideas on every piece of paper you find, Ideaflips is the best option for you. This tool allows you to write down, manage and develop your ideas in an interactive way.
- Supreme Dissertations: this website is extremely effective when it comes to proofreading. Simply send in your text and the experts at Supreme Dissertations will check for any mistakes that you might have missed.
- Ilys: A great tool that helps with writer’s bloc and trains your creative mind. It provides a unique writing experience by not allowing you to make any changes in your text before you finish writing, thus challenging your creativity.
- Grab My Essay: Editing is one of the hardest parts, when it comes to content writing. Grab My Essay will make sure to connect you with an expert writer that will check and edit your text.
- Unicheck: A great tool for keeping your text original. It scans your submitted files across a real-time web index and helps you avoid plagiarism.
Increases Customer Loyalty
Customers who feel they benefit from your content will always come back. By constantly providing quality content and, most of all, cohesive ideas that go well together and with the image of your brand, you will benefit from recurring visits. This builds up a loyal and secure customers’ base that perceives your brand as a source of solutions for their issues. Especially on social media, this can help build a community that shares the same values and interests with your brand and will be constantly engaging each other in discussions with and about your brand.
Builds Up Personal Connection
One of the things entrepreneurs struggle with is showing the human side of their business. Content marketing allows you to do that and build up a more personal connection with your customers, while also showcasing your brand’s character. When putting up blog posts, videos or social media posts, don’t be afraid to show a little personality, as it makes customer relate more with the story of your brand. After all, people don’t want anything to do with a faceless business.
“Customers look at their favorite brands as an authority voice on related topics, so providing them with quality content, that is well written and gives strong information will increase your credibility and build up trust.” says Ethan Dunwill from HotEssayService.
Content marketing helps you sell your business without selling yourself or the products. When they follow you on social media or read your blog, they want to hear from your brand, but not necessarily about your products or the latest promotions 24/7. They want to learn your story and see what your position regarding various aspects of the market is.
Attracts new customers
When you provide visitors with high-quality and original content, it will be far more likely for them to share it, thus reaching a larger audience. A research based on the top 220,000 pieces of content from various industries shows that the most sharable articles are news, entertainment and travel related. But this can vary, based on your industry. Once your content is up on the website, it will generate traffic for you month after month, as opposed to paid advertising, where the ads are taken off as soon as the campaign ends and stops generating leads.
The reason you are doing any sort of marketing is to generate new leads that could turn into customers. People who have not yet decided if they want to buy your product or not will discover your business through your informative content, which will spark their interest. If they got valuable information from your website only, chances are they will get valuable use from your products as well. This will, over time, turn them into loyal customers that value your brand, especially because they have found it on their own, without any pressure.
Increases ROI (Return on Investment)
Content marketing should be viewed as a long-term investment, because the content will always be displayed on your website or social media platform and will keep attracting visitors long after you have published it. It does not matter if you chose to produce content in-house or outsource it, the investment will pay off.
Content marketing costs 62% less than traditional advertising and is three times more effective in generating new leads. This means that, the return on investment has the potential to be much higher than with any other campaign. This leads to the conclusion that, with a well put-together content marketing campaign, a small business can play in the same league as a much bigger one.
Improves SEO (Search Engine Optimization)
Content marketing is a great way to improve search engine optimization (SEO) in a more organic way. In order for that to happen, you will have to make a habit from constantly posting relatable content. Research shows that enterprises publish new content multiple days a week, some of them even daily, in order to up their ranking in search engine results. This brings your website to the front page of any search engine and helps potential customers reach out to you in a much more effective way. This does not mean that you have to keep uploading content for the sake of uploading.
What matters most is quality, in order to make visitors return. By focusing your content on education customers and engaging them, you increase the chances for organic promotion by the customers themselves. Think about how often you shared something you found interesting on the internet, not knowing that, in fact, you are organically helping a brand grow.
About the Author
Bridgette Hernandez is a recent graduate with a masters in Anthropology. As a blogger at Is Accurate she can be counted on to produce highly optimized text that fosters a deeper understanding of any subject.