Brad Sugars, Dream + Goal + Learn + Action + Plan, Part 2

Brad Sugars, Dream + Goal + Learn + Action + Plan, Part 2

Planning your Goals

If you went an wrote a plan based just on your current knowledge, would it be a good plan? No, it’d be just a plan that says, ‘Do the same thing as I was doing before.’ And that’s what got you to where you are, it won't get you to the next level. So until we do the learning, the planning doesn't make any sense.

Do you have a business plan?

Now planning... How many business owners are really excited about planning? Let me ask the question a different way. Raise your hand if you actually have a business plan. Raise your hand if you’ve read it in the last year. See, this is the thing about it. Most business people when it comes to planning, how excited are they about it? Not very excited at all.

The Importance of Planning

Let me put it to you in a slightly different light... Who would like to get on a plane tomorrow if the pilot didn't have a flight plan? No one. How often do you want the pilot to have a flight plan when you’re getting on a plane? 100% of the time. How come? You would like to live. That’s a high priority on those planes, you want to get to the other end while still alive type thing.

See, if you want someone to do their job perfectly 100% of the time, you've always got to have a plan. Yeah you've got to train them because stuff will come up that’s different to the plan, but if you don’t have a plan... Let me give you the one key secret to a great business plan. Key secret. Number 1 most important part of a business plan: it must be based on a calendar! It must have a calendar. It can’t be Section 1, Section 10, it’s got to be May, June, July, August, that type of thing. Make sense? Business plans that are not on a calendar never get work.

Planning in business

let’s start with planning and understanding it. I don't want you to do a 12-month plan in the beginning. What i want you to do is a 1-day plan. I want you to do a 1-day plan every single day. If you can do a 1-day plan-- So at the end of the day every single day, write a plan of what you’re going to do tomorrow. 530 everyday, or whenever you quit, write down a plan for the next day. Now once you get good at 1-day planning, what do you think you’re then going to start doing? Weekly planning. So on a Friday afternoon, you’re going to write two plans. One for Monday and one for the whole of next week. What I’m going to achieve next week is going to be written every Friday afternoon before you leave. So once we’ve got weekly done, what are you going to do on the 30th or the 31st of the month? Monthly. What are we going to do for the next month? Then we’re going to do quarterly, then yearly.

See the thing is people try to do planning far-range, long-range planning. They can’t even do 1-day planning, how are they going to do 5-year planning? It’s never going to happen. I've got to see daily planning, weekly planning, then monthly planning, and then we go and then we go. Does that make sense for everybody?

You've got to be proactive in business.

If you don’t pro-actively plan what you’re going to do, what are you going to end up doing? Stupid things! How many of you know half of your day every day is full of stupid things? It happens. Because whatever shows up ends what you’re doing because you didn't have a plan. You didn't have something to stick to. So once you have a plan, then you can take action, then you can do the work.

Now this is an important one. It isn't about how busy you are. Work isn't about how much you work or how hard do you work or how many hours do you do, it’s about how effective you are. It’s about how much of the right work are you doing?

Simple example: Where was I? Friend of a friend’s party. I was chatting with this young lady, she was a hairdresser, owns her own hairdressing salon. She was talking to me about business because my wife always tells people, ‘Oh, you should talk to Brad, you should talk to Brad.’ I’m like, ‘Honey, how many free sessions are you going to give away?’ So I’m chatting with her, and she says, ‘But the problem is I don't take home any more money than the staff in my business.’ I said, ‘Really, so they make about the same amount of money as you?’ She says, ‘Yeah.’ Okay. I say, ‘So let me ask you a question, what do you do all day?’ What do you think she said? Cut hair. What do they do all day? Cut hair. Great. Then you should make the same as them.

If you’re doing the same thing, if you’re doing employee’s work, you should take home what? Employee’s money. If you’re going to do owner’s work, then you can expect owner’s remuneration. But if you’re being an employee, don’t expect to be paid like an owner is paid.

Kind regards, MaxMyProfit Corporate Australia (02) 9111 5000

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)

Leave a Reply

Your email address will not be published. Required fields are marked *

business plan template

Get Instant Access to the Business Plan Template that has helped thousands of Business Owners in every sector plan and grow their business.

Learn More
fees and benefits

Our Programs start from as little as $10 a day making it affordable for all business types.

Learn More

Top Rated Articles

The History of Business Coaching

The Inner Series...   In order to understand the history of business coaching, it’s important to go back to t


How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca


7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p


Recently Viewed

How I changed my Facebook Business Page Name

I started a Facebook page for my business many years ago. I had spent thousands of dollars running ad campaigns and gain


The 4 Step Process Tony Robbins uses to achieve his goals

"Setting goals is the first step in turning the invisible into the visible" - Robbins   Tony Robbins, a man who d


4 Effective Referral Strategies You Can Use To Boost Your Business’ Reach

When it comes to adopting effective marketing strategies, referrals are something companies should focus on. This is bec

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler