The world we live in is all about competition and every company wants to up their marketing game to stay ahead of the race. But when small business owners try to find their way around this space, they find themselves caught in a whirlwind of buzzwords and catchphrases, SEO and PPC etc. and tend to lose sight of what kind of value different opportunities and movement provide. One such opportunity is a Lead Magnet - these are pretty easy to create and leverage, and very easy to understand as well. Let's take a detailed look at what a Lead Magnet is and how the concept works
Lead Magnet - What Does it Mean?It is essentially a method used to urge a prospect to provide your business with some contact information or email address. Lead magnets come in a number of different forms such as free/promotional products, informative content or discount coupons etc. The most crucial aspect of a Lead Magnet is the manner in which it is aligned with the desires, demands and preferences of the target market, and the different communication methods that are used when it is incorporated into your marketing program. Whenever you develop a Lead Magnet that truly catches the attention of your prospects and provides some kind of value, it can lead to an exponential rise in mailing and traffic lists, especially when it's positioned correctly. From a general viewpoint, a Lead Magnet is placed on your company's website, though you have the option to place it on your social media pages as well.
How To Make Lead Magnets More Effective
- A Lead magnet performs better when it's specific and concise and consumers don't respond very well to one that excessively verbose or arduous. This is especially true if your target audience is of a younger generation.
- Too much of content and information is more of a put off when it comes to Lead Magnet strategy.
- It's also a good idea to research any problems that a particular segment of your prospect pool faces; once you have identified that, focus on answering the issue in a very efficient, quick and direct manner.
How You Can Use Lead Magnets For Your Small BusinessAs a small business owner, you don't always have the resources or the time to develop a comprehensive and outstanding magnet, but that's quite okay. The point of using this strategy is so you don't have to stress over it too much and can get it done within a short time. Once you have a good understanding of your customer base, especially the demographic you would want to target using a Lead Magnet, you can use a number of different approaches while creating and deploying it. Some methods you could try are:
- Free samples of products
- Trials of services offered
- Information and short tips related to your industry
- Education opportunities
Make the Right ChoiceThere are a number of strategies and approaches you can use when launching a Lead Magnet Campaign. It's a good idea to consult with marketing and business experts to identify which strategy/ies would work best for you.
To book in a complimentary Business Strategy Sessions with one of our Excelerators to see if we can help you with your business.