How Improving Customer Services Helps in Maximizing Profits?

How Improving Customer Services Helps in Maximizing Profits?

Every business aims at making profits. This can only be done if a business is well established to compete against others. This is something that requires intensive marketing knowledge and skills. There are numerous ways to market a business, most of which are way too expensive. But, by using a creative strategy, it is easy to earn more.


Excellent customer services can lead to an incredible increase in sales. Most consumers are willing to spend more with companies they believe can offer exceptional and quality services and products. When business owners focus on impressing customers, they will be creating a positive reputation that will promote their brand and attract more traffic. Nordstrom is an excellent example of a company that invests in good customer service, and if you ask any of their shoppers about the experience they’ve had with Nordstrom’s support team, you’re sure to hear almost exclusively positive opinions. Below we’re going to discuss a few strategies that they - along with every other company that cares about their customers - employ in order to make their customer service as efficient as possible.


Important tips for improving Customer Services


Customers’ satisfaction


Maximizing customers' satisfaction increases the company's chances for repeated sales, and at the same time helps reduce the cost of marketing. It also increases the chances of gaining customer loyalty who keep the business afloat, rather than spending much on marketing the business which might have a low ROI.


Customers’ recommendations


If the customers are satisfied, chances are they will end up talking about it and recommending the products and services to friends. This gives new customers’ the confidence to purchase, turning them to recurring leads for the business.


Product discounts


Every year, businesses are at risk of losing approximately 10% of customers through the impact of competition. Every business owner has to prevent this from happening and retain customers; they have to go an extra mile. They must do something their competitors won’t do in order to impress and keep customers. Reducing customer losses by 1% boost business profits by at least 5% each year. Imagine what would happen if businesses reduce losses by 10%.


Customer satisfaction helps businesses to retain clients for an extended period so that they can keep contributing to the firm's profitability. Some of the other ways to attract customers and ensure they are satisfied are as follows:


Friendly support staff


The front line workers must have required knowing how to keep customers satisfied. This is where the heart of all customer service lies. The front line staff comprises of the employees who interact directly with the customers. They can quickly determine the customers' likes, dislikes and how they perceive the brand. They know what should be improved or eliminated to keep the clients happy.


The customer service support service must have an appealing personality, patience to listen, communicate, and resolve conflicts.


Offer referral incentives


When customers seem to be enjoying services and doing business with the company, it is a great chance to give them a something more like a favour or an incentive to do something in return. This can be completed by offering free gift cards or vouchers to clients who refer others to the business. It will push them to promote the business at a low cost, compared to an all-inclusive marketing plan.


Selling related products under one platform


When a client purchases an item, the business’ cloud services save the activity into a database. This happens each and every time a client makes a purchase. With the collected data, the business can analyse the individuals’ purchasing trends.


Once the business determines individual trends and patterns, it can now offer products which are usually “brought together with” the customers’ pick. By doing this, customers will get all their shopping without having to filter through hundreds of Google results, therefore opting to come back again and again.


Create a customer feedback platform


Businesses should have a way of receiving feedback from clients as it helps to gather ideas on what they think about services. They can provide an email or phone number where clients can send direct texts or emails. Businesses can also offer a feedback section on the business’ website for them to put down reviews. Regardless of which way the company chooses, the goal is to know if the business is meeting the customers' expectations.


The feedback also helps the company to understand if the consumers love the products, or if some changes should be made to improve them. Responding to the compliments and complaints is an excellent way to motivate them to keep coming, as it shows that their opinions are valued and appreciated. Business owners can use the compliments and critics to make businesses better, thus increasing sales.



About the Author


Ben Fewtrell is a sought-after Business Coach, Keynote Speaker and trainer who has featured in Virgin’s Inflight Magazine and Entertainment Portal, SKY Business and “Secrets of Top Business Builders Exposed”. He is also the host of the popular Business Brain Food Podcast where he interviews leading experts on anything and everything business.

1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 3.00 out of 5)

Leave a Reply

Your email address will not be published. Required fields are marked *

business plan template

Get Instant Access to the Business Plan Template that has helped thousands of Business Owners in every sector plan and grow their business.

Learn More
fees and benefits

Our Programs start from as little as $10 a day making it affordable for all business types.

Learn More

Top Rated Articles

The History of Business Coaching

The Inner Series...   In order to understand the history of business coaching, it’s important to go back to t


How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca


7 Biggest Challenges Facing Your Business

It is kind of inevitable that businesses will face challenges at different stages of their growth and development. So, p


Recently Viewed

4 Effective Referral Strategies You Can Use To Boost Your Business’ Reach

When it comes to adopting effective marketing strategies, referrals are something companies should focus on. This is bec


5 Tips on how to set and use KPI's

The Importance of KPI's   Let’s forget for a second about business and talk about driving a car. If you wer


How I changed my Facebook Business Page Name

I started a Facebook page for my business many years ago. I had spent thousands of dollars running ad campaigns and gain

  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler