The internet has provided a world of opportunity for businesses to provide services to customers. Beyond just advertising, the internet means that transactions can be completed without having to go into a store and with the ease of clicking a few buttons.
However, purchasing online means that information is collected, and this is where the lines can become blurred. When considering customer privacy concerns, just think about this: most people wouldn’t tell a stranger where they live or their bank account details, so why should this be any different for the internet? It’s not hard to see why customers take their online privacy very seriously. For your business to be trusted by customers, it must show them that their privacy will be protected. To do this, business’s must firstly, understand the myriad of ways in which data can be exploited and then implement measures to mitigate these risks.
Here we will discuss the what and how of sensitive customer information and provide some tips to not only prevent this from happening, but also instill confidence in your customers.
What kind of information can I gather from customers?
Although gathering this information is necessary for customers to use services and can improve their online shopping experience, it can be hard to guarantee that this information is secure and won’t be accessed by anyone else.
The importance of privacy policies
Inform customers if any breaches occur
Earlier this year, the Australian government made it mandatory for certain companies to notify customers of any data breaches. Breaches occur when information is lost, hacked or compromised in some way. Although this only applies to customers who have a turnover of $3 million or more, if customer information is exploited in any way, it’s always wise to let your customers know. Breaches can take the form of hacks, viruses or phishing attacks. Businesses are a common target for criminals because the customer information they are able to retrieve is immensely valuable. A privacy lawyer can advise you on preventative methods and the course to follow if any information is exploited.
Keep your software up to date
Always make sure your systems are up to date. Software and devices are continually updated with improvements to ward of malware. However, just as anti-virus protection is continually improving, so are the tactics and systems used to exploit information. If your software or systems are out of date, they will be more vulnerable to attacks.
Protecting your customers online serves many benefits. Not only are you doing what’s best for the customer, but you’re instilling trust in your brand. Reliability is an important trait for any successful business to have - and this has become all the more important in the digital age.
LawPath is Australia’s leading provider of online legal services for businesses and individuals, providing technology powered legal solutions at a fraction of the time, cost and complexity of the traditional system.
About the Author
Jackie is the Content Manager at LawPath and manages the content team. She has a Law/Arts degree from Macquarie University and has worked in the legal industry since 2014. She's interested in legal tech, NewLaw and the opportunities it offers to not only the legal industry, but all people.