Point of Difference and How to Use It to Get People’s Attention

Point of Difference and How to Use It to Get People’s Attention

Marketers and insiders in the industry might be familiar with the term Point of Difference. It's a system professionals use to establish what sets their brand and products apart from the competition. POD has helped countless business owners and marketers develop efficient marketing campaigns. The POD system can be implemented in other aspects of marketing as well. This article discusses how to use the POD system to easily create attention-grabbing headlines or email subject lines to that will encourage people to open your emails.

Getting Customers to Open Emails is a Challenge

Your prospects are bombarded with information from various avenues, so they're very picky about what they read and which emails they open. If your subject-line and email heading aren't compelling and informative, your prospects won't open your emails and might even delete it straight away. Unfortunately, it's not easy to create compelling email subject-lines and headlines in this increasingly competitive world. You need to be to the point and create a subject-line that will provide prospects with all the information they need to know about the contents of the email.

The Three-Step System to Get People's Attention

If you use the right strategy and implement it well, you can catch your prospective customers' attention immediately and compel them to listen or pay attention to you. This three-step strategy is simple, effective, and versatile. You can use it to generate sales, create good emails, create attention-grabbing headlines for your marketing campaigns, and even to help improve products and services. You need to consider your products and services carefully and determine the answers to the questions mentioned below:

#1 What Problem Do You Solve?

All products and services are designed to fill and vacuum in the market and solve a problem. When business owners and inexperienced marketers plan their campaigns, they often focus on how exciting their product is, what their service does, how much they love what they sell, or how passionate they are about their company. When you focus on these aspects of your products and services, you don't focus on what your customers will really connect with. Your first step is to determine how your product can help your customer and what kind of problems it can address. Everybody's product or service solves a problem in some way, shape, or form; you just need to consider yours carefully to determine how they do that. Bear in mind that a single product or service can address different problems for different people. For example, an SEO professional might help a new business owner develop and establish a new business presence online. That same person can also help a business owner repair a poor reputation and recover from marketing gaffs; a single service addresses two different kinds of problems. Before you create a headline and an email or a marketing campaign, list all the potential problems your products or services can help resolve.

#2 What is Your Ideal Outcome?

Once you have determined the kind of problems your products and services will resolve, you would have to determine what kind of outcome your prospects should expect. So, if your problem is poor reputation and marketing mistakes, the ideal outcome will be a restored reputation and a more appealing brand. The "results" are what your customers will concern themselves with. For example, if you run a skincare line, you might address problems like dry sensitive skin, pigmentation, lines and wrinkles, etc. In this case, your customers will only concern themselves with results like gentle hydration, faded marks and pigmentation, and less visible lines and wrinkles. When you know the best or ideal outcome provided by your products and services, you can determine the answer to the next question:

#3 What is the Obstacle?

Once you know the problem and the ideal outcome, you need to consider all the obstacles in your path. If you're a skincare brand that addresses dry skin with gentle moisturising products, your biggest obstacle is the effectiveness of the moisturiser itself. As you can see, once you determine the obstacle, you clearly understand the relationship between your products and services and your customers. You know what your product does, how it should help your customers, and how it can fail to reach its potential. Based on this information, you can create a precise and concise subject-line or a headline for your marketing campaigns and address all of the relevant points. If you provide SEO services, handle the problem of poor reputation due to marketing mistakes, and want to restore a brand reputation, your biggest obstacles are negative reviews and feedback. In this case, your subject-line could be, "Restore your brand reputation by drowning negative feedback." In one sentence, your customers get all the information they need. This process can help you create similar headlines. Cheers, Ben Fewtrell

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Rated Articles

How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca

LEARN MORE

Will Marketing Automation Help Your Business Grow?

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco

LEARN MORE

How CRM Can Maximize Customer Lifetime Value (CLV)

"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are

LEARN MORE

Recently Viewed

Bad owners habits that break businesses

As a small business owner, you will often face the challenge of keeping up with time and managing finances. While trying

LEARN MORE

Why Every B2B Company Needs a Social Media Strategy

It’s no surprise that many companies use social media to interact with their audiences. B2C companies have always used

LEARN MORE

How I changed my Facebook Business Page Name

I started a Facebook page for my business many years ago. I had spent thousands of dollars running ad campaigns and gain

LEARN MORE
  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler