Tips To Create an Impressive Business Blog

Tips To Create an Impressive Business Blog

Most business owners are now aware that building a business blog is one way to maintain visibility in the online space. It's a great way of generating traffic as the blog links can be posted on social media accounts where they can help attract traffic to your site. However there may be times when you wonder whether it's really worth all the effort and whether the users are actually getting any value from it; you may also wonder whether you are doing it right. Many business owners don't have very good writing skills or the time to add new posts with regularity. Having a business blog is still one of the most effective and cheapest ways to stay afloat in this complex world of online marketing. The bottom line is that a company with a blog will get up to 55% more traffic to their business website than companies that don't. So, it makes sense to put some more effort into creating relevant content and positioning it well. Here are some tips to create an impressive business blog:

#1 Ask yourself whether your existing customers would like it.

It's not practical to keep guessing what your prospective customers could be interested in. Instead, just write about what your existing customers already mentioned they like. The key lies in writing blogs about what customers ask when they call you for information. Talk about your service and product and post some valuable information about what it is and how it works. Keep in mind that the sales pitch in a blog has to be very subtle, if at all; and so you can casually mention how you are better, more cost-effective or more efficient and end the blog with a short call to action.

#2 Keep it simple

Keep in mind that your blog is for general readers and people with possibly no technical background. This is why you should never use your blog to introduce any technical or complex ideas. It has to be used as a place where you show people that you understand their situations and requirements and that you care. The one way to do this is to keep it simple, cut out all technical jargon and provide useful and relevant information in a simple and easy-to-understand format.

#3 Be consistent

It's important to keep in view that your blog isn't a set-and-forget online marketing technique; it is a long term proposition. When people visit your blog they should feel confident that whenever they read your posts, they will get some good and relevant information. Make every effort to pack the content with useful information and make sure the posts are engaging and written well and post them at regular intervals. So, if you are posting one or two blogs on a weekly basis, don't falter on that schedule. You don't want to disappoint customers that look forward to reading those blogs at those times, and expect to read some new and interesting things each week.

#4 Be concise in your writing

Each post you write should be only about one thing. If any word, sentence or paragraph isn't relevant and required to the things you are trying to express, be ruthless and delete it. If you don't have the skills to actually write the content, hire the services of a good blogger who has experience in your industry, to write the blogs for you. But make it a point to read through, and edit the blogs before posting them.

What’s next?

Book in a complimentary Business Strategy Sessions with one of our Excelerators to see if we can help you with your business.

[button size='medium' style='' text='Book Your Free Business Strategy Session today' icon='' icon_color='' link='http://maxmyprofit.com.au/free-business-coaching-session' target='_blank' color='#fff' hover_color='#000' border_color='' hover_border_color='' background_color='#00558f' hover_background_color='#fff' font_style='normal' font_weight='' text_align='' margin='']

 

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Rated Articles

How your company can adapt to the Digital Revolution

Over the last couple of years, technological innovation has brought about a rapid change in the customer service landsca

LEARN MORE

Will Marketing Automation Help Your Business Grow?

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, enco

LEARN MORE

How CRM Can Maximize Customer Lifetime Value (CLV)

"Keep your customers always on the frontline," this is a key philosophy to running a successful business. Customers are

LEARN MORE

Recently Viewed

Why Every B2B Company Needs a Social Media Strategy

It’s no surprise that many companies use social media to interact with their audiences. B2C companies have always used

LEARN MORE

How I changed my Facebook Business Page Name

I started a Facebook page for my business many years ago. I had spent thousands of dollars running ad campaigns and gain

LEARN MORE

How to Build your Business using Reviews

They say your biggest fans are your current customers. If your clients, customers and/or members love what you do, they

LEARN MORE
  • Over the past 6 months the incredible team at MMP have supported us to shift our attitude towards our business & month on month our revenue is increasing to the point we will be able to employ additional staff to support our business goals long into the future. Do not regret our decision one single bit!

    • Emma Reece

  • Working with my coach has enabled me to see the areas where my business is failing. This was pretty confronting to me to be honest. MMP has the tools to improve these areas and the guidance on how to implement them.

    • Sharon Robinson

  • I have been working with Max My Profit for approx 3 years now, and over that time I have learnt a lot of things about not only what it takes to run a business, but I have also learnt things about myself. I don't believe i'd be the person or have the business I have today if it wasn't for Max My Profit and our Business Excelerator. Great team to work with if you want to take your business serious!

    • Ben Choy

  • As a new client for Max My Profit (MMP) it has taken no time at all to realise the benefits of business coaching. Despite many years of senior management experience starting a new business requires best practice systems and processes built on a solid platform of detailed planning. I look forward to the benefits of adopting the formula being shared by MMP.

    • Campbell MacLeod

  • Max My Profit Are truly awesome at what they do. They have helped me over the past 12 months to get off the tools in my business and start working on my business. I am looking forward to 2019 with enthusiasm not concern. Thanks so much.

    • Aaron Kemp

  • If you are committed to Growth the Max My Profit Team has the tools and expertise to excelerate all areas of your life. They Care, They Listen, They Understand You as an Individual first then they focus on Your business. Thank you Max My Profit my rating is a 6/5 - Kindest Regards The Mr Handyfix Team

    • Catherine Kavadas

  • The team at Max My Profit are an absolute pleasure to deal with. I love working with a team who is on top of what they are doing and have a clear view of what they are working on with you and helping ensure you get to the end goal.

    • Lauren Watts

  • I have been working with MaxMyProfit over the years and what they do for SME's in growing their business is fantastic. Also due to there knowledge and their supporting material for companies across the 5 lifestyle stages and assisting them through this process day in day out is extremely comforting as a small business owner and have referred them many businesses over the years.

    • Steve Laingy

  • Working with a business coach from MaxMyProfit has been one of the best things I have done for my business. I had several other coaches before MaxMyProfit but these guys are a step above the others. I have seen a significant increase in sales, now have a business that can run itself and the coaching program has paid for itself many times over.

    • Matthew Kitchin

  • Much more than just business coaches. There is an absolute treasure chest of business knowledge in their members site.

    • Iain Campbell

  • Max My Profit are unique as they really partner with you to develop and implement a plan that will drive success for the business. I was hesitant to proceed as previous business coaches tell you what to do and rely on you to implement.

    • Michael de Haan

  • I attended one of Max My Profits introductory events in Melbourne. Having been an accountant for almost 30 years, I was somewhat sceptical. Boy was I wrong. I not only enjoyed the presentation, but I gleaned so much from just that session.

    • Daniel Odd

  • These guys are an absolute wealth of knowledge for Small Business. The programme and support networks they have set up ensure learn more every day and can take your business from good to great. Thanks so much.

    • John Butler