Most business owners are now aware that building a business blog is one way to maintain visibility in the online space. It's a great way of generating traffic as the blog links can be posted on social media accounts where they can help attract traffic to your site.
However there may be times when you wonder whether it's really worth all the effort and whether the users are actually getting any value from it; you may also wonder whether you are doing it right. Many business owners don't have very good writing skills or the time to add new posts with regularity.
Having a business blog is still one of the most effective and cheapest ways to stay afloat in this complex world of online marketing. The bottom line is that a company with a blog will get up to 55% more traffic to their business website than companies that don't. So, it makes sense to put some more effort into creating relevant content and positioning it well. Here are some tips to create an impressive business blog:
#1 Ask yourself whether your existing customers would like it.
It's not practical to keep guessing what your prospective customers could be interested in. Instead, just write about what your existing customers already mentioned they like. The key lies in writing blogs about what customers ask when they call you for information. Talk about your service and product and post some valuable information about what it is and how it works. Keep in mind that the sales pitch in a blog has to be very subtle, if at all; and so you can casually mention how you are better, more cost-effective or more efficient and end the blog with a short call to action.
#2 Keep it simple
Keep in mind that your blog is for general readers and people with possibly no technical background. This is why you should never use your blog to introduce any technical or complex ideas. It has to be used as a place where you show people that you understand their situations and requirements and that you care. The one way to do this is to keep it simple, cut out all technical jargon and provide useful and relevant information in a simple and easy-to-understand format.
#3 Be consistent
It's important to keep in view that your blog isn't a set-and-forget online marketing technique; it is a long term proposition. When people visit your blog they should feel confident that whenever they read your posts, they will get some good and relevant information. Make every effort to pack the content with useful information and make sure the posts are engaging and written well and post them at regular intervals. So, if you are posting one or two blogs on a weekly basis, don't falter on that schedule. You don't want to disappoint customers that look forward to reading those blogs at those times, and expect to read some new and interesting things each week.
#4 Be concise in your writing
Each post you write should be only about one thing. If any word, sentence or paragraph isn't relevant and required to the things you are trying to express, be ruthless and delete it. If you don't have the skills to actually write the content, hire the services of a good blogger who has experience in your industry, to write the blogs for you. But make it a point to read through, and edit the blogs before posting them.