Cold emailing is basically used to increase sales but did you know that cold emailing is harder than most communication? Cold emailing is harder for 2 reasons, first is, you have no relationship with your audience and another reason is that you lack verbal feedback that you need to modify your approach in real time. As a result, most cold emails fail.
However, growing a new business to success is a very hard prospect because you have to deal with the lack of incoming leads at first along with the problems that come with marketing your product or service. And that is the reason why cold emailing to potential clients are fast becoming the most effective ways to deal with these issues.
There are many people who are turning to cold emailing in order to help them boost up interest in their products or services. This is true for those people who are offering products and services that are targeted towards other businesses.
However, the cold emailing process can be a bit intimidating, especially for people who have never done it before. First, you need to think about how to get in touch with the right people within the organizations that you are reaching out. Then you need to think that how can you make sure that your cold email reaches to someone who can make a buying decision and should also understand the value of your product or service?
While if you manage to get over this fear then you have to face a second challenge: how do you get these prospects to respond to your message? Generally, the bitter truth is that nobody likes getting tons of emails from people they don’t know and it can be daunting for some busy executives that you’ll be targeting. But if you do it right, you will start getting the benefits of cold emailing very soon!
If you are new to cold emailing and run a startup then here is your ultimate guide on how you can approach your potential clients in 2019.
Have a look.
Starting with the Basics
A cold email is basically like a message that you send to any potential client that doesn’t have a prior relationship with you. Although it may sound like a spam email it really isn’t. instead, it is much more like a cold call but less interrupting and annoying.
However, an effective cold email strategy will give you a chance to contact your potential customers through personalized email messages. Eventually, it is a great way of marketing your product or service to the people that have not heard of it before.
Moreover, you will be using cold emailing to:
- Drive up sales
- Find first customers
- Build relationships with important partners
- Connect with influencers
- Share their story with the press
- Or to find new investors
Cold emailing has the unlimited potential to transform your business into a well-known when used correctly. In order to do it correctly, you must know certain things that need to be avoided like:
1. Emails That Are Too Long
This is the first thing that you need to take care of as no one wants to read paragraphs that are way too long in a cold email. Instead, you can focus on giving the prospect enough information about yourself, your company, and what you are selling.
2. Email Should be Specific
You may already know that there is a thin line between cold emails and mass, unsolicited messages. If you are cold emailing to your potential clients then it should be specific and personalized to every individual prospect. Although it is the only way to make sure that your outreach is relevant and authentic.
3. Email Should Have a Clear Call to Action
Cold email should give your potential client the clear directions on the next step. After they open the email and read it then what’s next? That is the reason why a clear call to action makes it easier for potential customers to reply to your email as you want them to.
What Makes a Cold Email Effective?
After you have a clear idea about these things, you can now focus on what elements you can include crafting an effective cold email. According to a survey, most of your effort should go into creating the perfect subject line.
After you get this right, you can now shift your attention to the email copy. You need to pay special attention to these cold emailing for startups points if you want to convert you cold emails into paying customers.
How to Write a Cold Email?
First and foremost thing that you can do to write a cold email is to do your research and make sure that your product or service answers a real and actual need. If your product or service isn’t ready and still looking for early users, just make sure that you spend a lot of time pitching your idea before you start cold emailing to potential clients. Also, remember that the people to whom you are cold emailing are very busy, so you will have one or two sentences to catch their attention.
About the Author
Maulik Patel is Founder & Director of ClickMatix.com.au. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. He is an expert in Web marketing, Search Engine Optimization, Social Media, Affiliate Marketing, B2B Marketing, Online Advertisement of Google, Yahoo and MSN.