Fact – Did you know that 60% of business owners don’t yet have a website? And of those, only 12% are on Facebook even though Facebook has more than 1 Billion active people globally. Falling into this category will severely affect your business’s success.
There are so many business owners out there who are still relying on their Yellow Pages listing URL (for example) to promote who they are. I think its time these business owners get with it and join the online world of business. Websites give you credibility and when your customers are looking for you, you want to be the company that comes up in their google search.
Whilst competitive, it is the place to be. Your customers are online.
In my most recent episode, I interview Bernadette Schwerdt. She is a guru when it comes to bringing your business online and has taken time to share some fantastic tips and insight into the Online Marketing World.
Digging deeper, Bernadette has some insight into why online businesses succeed and what you can do to make it happen.
Her latest book, Secrets of Online Entrepreneurs, was recently published and it is brilliant. Bernadette has interviewed 100 Marketers, Innovators, Disruptors and business owners who have built their businesses successfully online.
Here are some of the things we cover in Episode 167 of the Business Brain Food Podcast.
- Don’t sell online if you don’t have any clients offline.
- Understand how Google and SEO works before you spend money building a website only to find out it doesn’t convert.
- Publish content on your website that is easily shareable.
- Answer questions and solve difficult problems that your customers may have.
You will also learn ways you can create lead magnets, a bit about SEO, the importance of content marketing and the power of split testing.