When it comes to WordPress eCommerce sites in 2018, all trends seem to be aimed at building a better, safer experience. With WordPress now powering up to 30% of the internet, the timing for establishing greater security measures with a better user end experience couldn’t be more timely. While Google, WordPress, and other internet leaders do some of the work in streamlining and securing some parts for you, it still falls to you as web developers and designers to implement new trends and designs to stay ahead of the curve.
WordPress E-commerce Trends for 2018
Many e-commerce sites use WordPress because it makes SEO implementation and responsive web design easy. With an enormous selection of themes and plugins, and more available each day, it’s easy for developers to craft high-quality, custom e-commerce websites. That being said, if you want to develop a successful WordPress eCommerce site, you must also keep up with current trends.
Drag and Drop Themes
Beginners with little experience in WordPress can make use of drag and drop themes. The use of these themes grants you ease of control over layout elements without doing harm to your interior structure. These drag and drop WordPress themes are not only user-friendly, they can also be price-friendly. Easy to use for both those with limited coding experience and developers, they are available at different price ranges with some free and many at reasonable prices.
Innovative E-commerce Themes
WordPress, because of its ease, is commonly used for e-commerce sites. With sophisticated systems like Woocommerce and other popular WP applications, e-commerce was made easy using the WordPress platform. Woocommerce is a good place to start for those new to e-commerce sites and provides a good introductory experience.
Having a responsive site, one that displays and functions well across all devices and platforms is imperative. When you consider that just over half of all internet traffic is conducted on mobile devices in the US, that particular statistic becomes a little more substantial. Having products available on your site anytime, anywhere is a trend that’s here to stay and will help make your customers’ experience convenient and hassle-free.
With video growing as the future of content marketing, seeing more video backgrounds and headers is no surprise. Sites using interactive and appealing videos even rank higher in search engines than sites who don’t offer such. Themes featuring video headers offer a great way to really engage your visitors and boost your SEO marketing efforts. When you consider that over 87% of all internet marketers use video in this content, you start to realize how popular such content has become.
Did you know that WordPress supports virtual reality content along with 360-degree images and content? There are many virtual reality plugins already available. If you can find one that organically makes sense with a given site, adding the virtual reality element can be a real bonus and put you ahead of your competition.
There are more amazing features and enhancements for e-commerce sites coming with WordPress 5 in beta. You’ll see improvements in managing themes and plugins while editing code and making customizations will be easier. There will be fixes for the 4.9 release as well.
Upgrading to WordPress 5 when it’s released will benefit developers and administrators too. With the improved ability to create and edit on your e-commerce website, you can spend more time growing your business and less on making changes.
Keeping up with current WordPress eCommerce trends helps you boost conversions and sales, and building an online audience. With loads of options, you can tinker and tailor to find the ones that work best for your individual site and business. With a wealth of templates and plugins, you can create fully-customizable service and product pages.
WordPress allows businesses to craft a site that’s responsive, user-friendly, and effective within your SEO marketing campaigns. Whether you are launching a brand new business site or looking to upgrade an existing site, be certain to make the most of the latest WordPress trends to ensure the success of your site.
About the Author
Joe Trebek is the creator of Surveys Say Survey Reviews. Outside of writing reviews of online surveys, he loves drawing and painting. He also loves to hang out with his and is a huge football fan. Go Pac Go!