Every business needs referrals.
Getting referrals from your customers and people in your network is a powerful marketing resource. No one can refer you better than your network, your community and your clients and most people will ask for a referral or read a review before buying.
However, for some reason, some business owners find it unbearable and uncomfortable to ask for referrals. They want it, they need it to increase sales, but they don’t ask.
Stacey Brown Randall is an absolute guru when it comes to referrals and in a recent Business Brain Food interview, she shares some of her tips to collect referrals without asking.
Some of her gold:
- Create a system to gather referrals so that you don’t have to ask. It is much more sustainable and much easier than asking your clients to refer someone they know. That can even get awkward and may create a rift in your professional relationship if not done correctly.
- Think of each and every one of your clients as a referrer. If you have 100 members and they give you one referral each you have 100 prospects to convert.
- If you want your clients to give you referrals, make their experience with you a memorable one. Deliver awesome customer service. That is the first thing they look for – they want a good experience to rave about.
- The importance of having 3 Plans
- A prospecting plan
- A Marketing Plan
- A Referral Plan
- Thank your clients for giving you referrals.
Stacey and Ben talk about how to attract referrals, why companies don’t get referrals and a 5-step referral plan in this interview. She also talks about how you can speak to a client who isn’t giving you any or any good referrals. She is an absolute genius when it comes to Referral Marketing.
According to Stacey, you can get 30% new business from referrals – but only if you get the process right.