Businesses thrive because they have clients, and with excellent customer service, you can make the experience even better for them. You can do this by integrating technology that automates processes and handles complaints and inquiries more efficiently.
For instance, have a service desk system to serve as your company’s point of contact with customers, employees, and business partners. With a service desk, you’ll only need to look at a single system to learn about and respond to any concern or inquiry.
It ensures that help is provided on time, so you can also be assured that your customer is more than satisfied and are speaking good things about your company to other people. Through the service desk and other customer support technologies, you can avoid lousy service that will cost your company a lot:
You lose customers
Today’s consumers are always listening to their peers’ opinions. A HelpScout survey says that 86% of customers will stop supporting a brand after a bad customer experience, while 78% of online buyers will recommend one with quality customer service to others.
You lose your reputation
All the positive features of your business can immediately be thrown out of the window with just one bad experience. As proven by the multitude of social media posts about it, awful customer service is talked about three times more compared to the good ones.
You lose revenue
Naturally, when you begin losing customers, you lose the opportunity to earn. Customers are likely spending elsewhere where they will be treated better. Reportedly, $338 billion in revenue is lost every year globally due to terrible customer service.
You lose the power to raise prices
Bad customer support will make it difficult for you to change your pricing or charge a premium because customers will be more sensitive to it. They reasonably would not want to pay for products or services that don’t come with quality support.
Taking advantage of technology for better customer service will greatly help your organization and avoid any unfortunate loss. In this infographic, you can learn more about these technologies, so you will know which customer support solutions to best invest your company’s time, money, and effort.
About the Author
James Patterson, Head of Business Development, Global Corporate Clients joined transcosmos in 2007. He oversees business development and sales and marketing initiatives throughout the EMEA and APAC regions for transcosmos IT and Customer Support Services, managing a team of sales professionals and consultants in these territories.
